Keywords = Brand
Designing a model of antecedent’s archetypes brand formetive

Volume 15, Issue 34, March 2024, Pages 205-241

10.22034/jbar.2023.19731.4285

Fozieh Taheri Mina; , Tohfeh , Ghobadi Lamuki; Meisam Latifi; Hossein Hajibabaei


Identifying and depicting the path toward personal branding based on individual competencies and quality of employment

Volume 14, Issue 27, April 2022, Pages 233-253

10.22034/jbar.2022.17762.4116

Mohammad Reza Taheri; Mohammad Reza Hamidizadeh; Ahmad Ali Yazdanpanah; Kamyar Kavosh


Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses

Volume 10, Issue 20, February 2019, Pages 329-351

10.29252/bar.2019.1332

Saeid Saeida Ardakani; Seyyed Mohammad Tabataba'i-Nasab; Seyyed Mahdi Alhoseinialmodarresi; Mohammad Reza Dehghani Firoozabadi


Identifying Effective Factors of Iinternal Environment Of Organization In Establishing Valuable Brands

Volume 3, Issue 5, September 2011, Pages 97-117

Azar Kaffashpour; seyed reza niakan