Explanation of gamification technology in business development

Volume 15, Issue 32, September 2023, Pages 136-166

10.22034/jbar.2023.19274.4241

Mohsen Aazami; kamran nazari; Peyman Akbari

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The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern

Volume 15, Issue 32, September 2023, Pages 242-274

10.22034/jbar.2023.18457.4175

amin nikbakht; Abolqasem Ebrahimi; mohammadamin bolandparvaz; Zahra Kazemi

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Designing a purchase decision making model by explaining the role of brand prominence

Volume 13, Issue 25, August 2021, Pages 83-110

10.22034/jbar.2021.1608

Niousha Dehbini; Mohammad Haghighi; Abdolkhalegh Gholami

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Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company

Volume 10, Issue 20, February 2019, Pages 309-328

10.29252/bar.2019.1331

Seyed Mehdi Jalali; Zeinab Khoshchehreh

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The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks

Volume 6, Issue 12, June 2014, Pages 75-100

Amir Khanlari; Sahra Zamanian

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The role of customer based brand equity in the effect of advertising on consumer response

Volume 6, Issue 12, June 2014, Pages 137-148

Azar KaffashPoor; Ata Ollah Harandi; sayedahZahra Fatemi

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