Keywords = Brand Heritage Constitutive Elements (BHCE)
Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses

Volume 10, Issue 20, February 2019, Pages 329-351

10.29252/bar.2019.1332

Saeid Saeida Ardakani; Seyyed Mohammad Tabataba'i-Nasab; Seyyed Mahdi Alhoseinialmodarresi; Mohammad Reza Dehghani Firoozabadi