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Volume & Issue: Volume 5, Issue 9, May 2013 
Number of Articles: 7

Research Paper

Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach

Pages 1-20

Fakhrieh Hamidianpur; Alireza Ziaei Bideh; Mohammad Saeeda Ardakani

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  • PDF 819.32 K

Investigating The Role of Promotional Mix on Increasing the Sale of Cosmetics (Case Study:Atousa A Hair Color)

Pages 21-38

Mirzahasan Hosseine; Behnam Dehban; Maryam Motavalli

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  • PDF 932.57 K

Customer Segmentationof Bank Customers (Case: SaderatBank of Iran)

Pages 39-64

Mohammad Taghi Taghavifard; Samaneh Khajvand

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  • PDF 939.71 K

The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages

Pages 65-84

Soudabeh Namdar Zangeneh

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  • PDF 552.72 K

Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP

Pages 85-104

Esmaeil malekakhlagh; S.M. nopasand; Khadija Jamali

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  • PDF 858.69 K

Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle

Pages 105-118

Abdolmahdi Ansari; Nahid K. Yazdi

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  • PDF 747.48 K

Determining an Assessment Approach For Banking Services Situation

Pages 119-137

S. M. Zanjirchi; Negar Jalilian

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  • PDF 868.6 K

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