Journal of Business Administration Researches - Articles List

Volume & Issue: Volume 6, Issue 11, May 2014

Research Paper

Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models

Pages 1-26

M. SHafieroodashti; S.H. KHodadadhosseini; A. Kordnaiejkordnaiej; M. Mohammadian

Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province)

Pages 27-52

S.M. Bagheri; SH. Afzali

surveying the factors that affect electronic commerce in appliance industry

Pages 53-84

E. Taghavishoazi; P. Ahmadi; S.H. KHodadadhosseini

Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup)

Pages 85-104

A. Morovati; H. Sadeghi; M. Rezaieetaghiabadi

The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city

Pages 105-124

n adibi; a kazemi; m mohammadi

Effects of Brand Equity on Evaluating Consumers’ Attitude towards Brand Extension of Iranian Tire Product

Pages 125-146

d faiz; m deghanisoltani

Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan)

Pages 147-182

r sohrabi; A. Samadi; a Yoosofifard

Journal of Business Administration Researches

Journal Archive

Volume 16 (2024)

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Volume 14 (2022)

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