Volume & Issue: Volume 15, Issue 34, March 2024 
Revenue Model and Value Proposition in On-demand Insurtech

Pages 141-173

10.22034/jbar.2024.19865.4293

Seyed Mohsen Khatami; Ehsan Chitsaz; Mahmoud Ahmadpour Daryani; Hesam Modin Jaladati


Brand boycott in the banking industry

Pages 174-198

10.22034/jbar.2023.19929.4298

Vahid Sharafi; Mohammadrasoul Feiz; Sima Faghihi


Designing a model of antecedent’s archetypes brand formetive

Pages 199-231

10.22034/jbar.2023.19731.4285

Fozieh Taheri Mina; , Tohfeh , Ghobadi Lamuki; Meisam Latifi; Hossein Hajibabaei