Volume & Issue: Volume 17, Issue 42, February 2026 

Research Paper

Explaining customer participation in co-creating brand value in cyberspace

Pages 1-26

10.22034/jbar.2026.22612.4511

Fatemeh Abbasi; Bagher Asgarnezhad Nouri; Hooshmand Bagheri Grbollagh; Ramin Bashirkhodaparasti


Mapping the Future of the Circular Economy Marketing Approach in the Context of Digital Technologies in Iran

Pages 48-79

10.22034/jbar.2026.23222.4562

seyed mojtaba mousavizadeh; shahnaz nayebzadeh; seyed hasan hatami nasab; zohreh tabatabaie nasab