Number of Articles: 370
Achieving brand intelligence with financial technologies in services

Volume 15, Issue 33, March 2023, Pages 165-195

10.22034/jbar.2023.19449.4257

maryam varmaghani; Azim Zarei; davood feiz; Morteza Maleki Minbashrazgah

Designing a model of banking service value chain

Volume 14, Issue 28, October 2022, Pages 171-202

10.22034/jbar.2022.15952.3870

Maryam Babadi Akashe; Abbas Abbasi; Habibollah Ranaei Kordshouli

Brand boycott in the banking industry

Volume 15, Issue 34, March 2024, Pages 177-204

10.22034/jbar.2023.19929.4298

Vahid Sharafi; Mohammadrasoul Feiz; Sima Faghihi

Effect of corporate social responsibility on customer behavioral intention

Volume 14, Issue 28, October 2022, Pages 203-228

10.22034/jbar.2022.16444.3940

Ali Azizzadeh; Hossein Mehdizadeh; Nematollah Shiri

Designing a model of antecedent’s archetypes brand formetive

Volume 15, Issue 34, March 2024, Pages 205-241

10.22034/jbar.2023.19731.4285

Fozieh Taheri Mina; , Tohfeh , Ghobadi Lamuki; Meisam Latifi; Hossein Hajibabaei

The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience

Volume 15, Issue 33, March 2023, Pages 230-262

10.22034/jbar.2023.19529.4264

Babak Rashidi Ashtiani; Seyyed Hamid Khodadad Hosseini; Beytollah Akbari Moghaddam

Explain and analyze the advertising strategy in reconstructing the mental image of tourists

Volume 14, Issue 28, October 2022, Pages 261-292

10.22034/jbar.2022.17616.4094

Hala Youssef; Bahman Hajipour; Gholamhossain Khorshidi; Mohammad Reza Hamidizadeh

Designing and developing the application model of IoT for export businesses

Volume 15, Issue 33, March 2023, Pages 263-295

10.22034/jbar.2023.19577.4268

Sayed Ali Hosseini; Fereydoun omidi; ghasem rekabdar

Designing and explaining a perceived value model of shopping centers and malls: A mixed approach

Volume 14, Issue 29, December 2022, Pages 277-317

10.22034/jbar.2023.14037.3537

Shirin Khosrozadeh; Kambiz Heidarzadeh Hanzaee; Mohammad Ali Abdolvand; Mohsen Khonsiavash

The role of explaining e-commerce in customer relationship management

Volume 14, Issue 28, October 2022, Pages 293-332

10.22034/jbar.2022.13524.3433

Mehrdad Rahimian; Farshid Namamian; Fakhraddin Maroofi; Alireza Moradi

Revenue Model and Value Proposition in On-demand Insurtech

Articles in Press, Accepted Manuscript, Available Online from 05 May 2024

10.22034/jbar.2024.19865.4293

Seyed Mohsen Khatami; Ehsan Chitsaz; Mahmoud Ahmadpour Daryani; Hesam Modin Jaladati

The gap between generations in impulse buying behavior for the context of social commerce

Articles in Press, Accepted Manuscript, Available Online from 05 May 2024

10.22034/jbar.2024.19939.4300

aboalhassan hosseini; Zahra Kazemi Saraskanrood

Segmentation of shopping centers and customers of Food Center Company

Articles in Press, Accepted Manuscript, Available Online from 05 May 2024

10.22034/jbar.2024.19963.4303

Mahboobeh Khaksefidi; Mansour Esmaeilzadeh

Journal Archive