Volume & Issue: Volume 14, Issue 27, April 2022, Pages 1-253 

Research Paper

The effect of store image and service quality on private label brand image and purchase intention

Pages 1-26

10.22034/jbar.2022.3495.1421

Nima Soltani-Nejad; Morteza Soltani; Mohammadrahim Esfidani; Gholamreza Jandaghi


Success drivers of new product development in knowledge-based companies

Pages 27-45

10.22034/jbar.2022.10875.2830

NoorMohammad Yaghoubi; Masoud Dehghani; Abdolnaser Derakhshan; Negin Ghiyasi; Malihe Omidvar


Designing a strategic branding model in the Iranian saffron industry

Pages 97-126

10.22034/jbar.2022.13602.3432

Mehdi Haghighi Kafash; Mojgan Hamidi Binabaj; Mohammad Reza Karimi Alavijeh; Shahram Khalilnejad


Providing a business model for massive open online courses (MOOCs) in Iran

Pages 181-206

10.22034/jbar.2022.14097.3579

Milad Rasekh; Mahmood Eghtesadifard; Mohammad Hossein Ronaghi; Abolghasem Ebrahimi