Journal of Business Administration Researches

Volume & Issue: Volume 14, Issue 29, December 2022, Pages 1-317

Full issue file

Research Paper

The effect of brand engagement on customer repurchase through customer value co-creation

Pages 1-24

10.22034/jbar.2023.14396.3611

Alireza Arab Armian; Mohammad Aghai; Fereshteh Mansouri Moayyed

Designing a pattern of advertising the electronic services of a bank and the intention to use them

Pages 25-54

10.22034/jbar.2023.15357.3786

Shabnam Zare; Abbas Abbasi; Abolghasem Ebrahimi

The effects of mental, social and behavioral stimuli on consumer purchasing decisions

Pages 55-90

10.22034/jbar.2023.12947.3295

Abolfazl Pokari; Hussein Vazifehdoost; Karim Hamdi; Maryam Khalil

The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport

Pages 91-118

10.22034/jbar.2023.15460.3796

Mohammad Reza Karimi Alavijeh; Zahra Ghadiri

Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy

Pages 119-151

10.22034/jbar.2023.16591.3973

Hossein Brakhas; Jabbar Seif Panahi Shabani; Mohammad Javad Zia

Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer

Pages 153-180

10.22034/jbar.2023.14694.3668

Amir Ranjbarian; Samad Aali; Naser Sanoubar; Alireza Bafandeh Zendeh

The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company

Pages 181-212

10.22034/jbar.2023.16599.3976

Davood Feiz; Maryam Asgharinajib; Sima Alipour; Morteza Maleki Minbashrazgah

Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University

Pages 213-241

10.22034/jbar.2023.16606.3985

Seyed Mohammad Tabatabaeenasab; Asma Mohammadi

The effect of company level strategy and marketing strategy with the content strategy on the performance of banks

Pages 243-275

10.22034/jbar.2023.16825.4012

Mohammad Reza Hamidizadeh; Ruqia Shuko Hussaini

Designing and explaining a perceived value model of shopping centers and malls: A mixed approach

Pages 277-317

10.22034/jbar.2023.14037.3537

Shirin Khosrozadeh; Kambiz Heidarzadeh Hanzaee; Mohammad Ali Abdolvand; Mohsen Khonsiavash

Journal of Business Administration Researches

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