Journal of Business Administration Researches

Volume & Issue: Volume 18, Issue 43, April 2026

Research Paper

Analyzing the Drivers, Dimensions, and Outcomes of Business Marketing in the Metaverse

Pages 1-27

10.22034/jbar.2026.24255.4644

Soheila Mehmannavazan; Mina Ranjbarfard; Negin Sangari

Identification and analysis of the mindsets of consumers in the city of Yazd and providing a typology of their purchasing behavior

Pages 28-49

10.22034/jbar.2026.23672.4598

roghaye mohammadian yazd; Seyed Mohammad Tabatabai-Nasab; Amirreza Konjkav Monfared

Designing a Model of Fixed Internet Service Consumers’ Behavior and Customer-Centric Strategies: A Grounded Theory Study

Pages 50-67

10.22034/jbar.2026.23196.4560

Abolfazl Abbaspour; Mehdi Zakipour; Fereshteh Lotfizadeh

Maturity Analysis of Productivity Management System in Knowledge-based Companies (Studied Case: Shouka Iranian Company in Yazd Province)

Pages 68-88

10.22034/jbar.2026.22770.4523

Hedayat Kargar-Shouroki; Abas Zare-Banadkouki; Kowsar Rowshani; Ahmad Ahmadi Yazdi

Investigating the impact of brand heritage and nostalgia on psychological brand ownership and consumer engagement with the mediating role of perceived brand authenticity

Pages 89-116

10.22034/jbar.2026.23779.4605

Mahmoud Mousavi; Naser Yazdani

Explaining of reduction of supply chain bullwhip effect using new technologies of big data, business intelligence and fuzzy cognitive mapping

Pages 117-148

10.22034/jbar.2026.23438.4584

sadegh danandeh; davood talebi; mohammad mehdi movahedi

Investigating the Effect of Augmented Reality Experiences on Brand Coolness and Willingness to Pay More (Case Study: Shahr Farsh Campaign)

Pages 149-172

10.22034/jbar.2026.24209.4639

Hossein Norouzi; shiva roostarafiee

Reexamining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits

Pages 173-195

10.22034/jbar.2026.23574.4594

alireza Alipour Moghadam; ali Kazemi; Azarnoosh Ansari

Analysis of the Effect of Brand Ambassador on Purchase Decision with Emphasis on the Mediating Role of Brand Image and Customer Self-Concept (Case of Study: Customers of the Brand Clever)

Pages 196-213

10.22034/jbar.2026.22798.4526

moein Ebrahimi; Bahareh Maleki; Vajihe Hoshyar

Journal of Business Administration Researches

Journal Archive

Volume 18 (2026)

Issue 43

Volume 17 (2025)

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2013)

Volume 3 (2012)

Volume 2 (2011)

Volume 1 (2009)