Keyword Index

A

  • Absorbing deposits Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Adaptive Business Model Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
  • Advertising Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
  • ANP Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Attitude The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
  • Attitudinal Loyalty Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]

B

  • Balanced scorecard Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
  • Balanced Score Card A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
  • Banking industry Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
  • Behavioral Loyalty Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
  • Brand Evangelism The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
  • Brand Identity The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
  • Brand Judgment Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Brand personality The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
  • Brand Slogan Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Brand trust The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
  • Business performance The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]

C

  • Classification and regression tree Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
  • Commercial Banks The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
  • Competitive Advantage Competitive Intelligence Attitudes and Competitive Advantage [Volume 7, Issue 13, 2015, Pages 25-50]
  • Competitive Advantage Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
  • Competitive Intelligence Competitive Intelligence Attitudes and Competitive Advantage [Volume 7, Issue 13, 2015, Pages 25-50]
  • Congruence The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
  • Consumer-brand Relationship The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
  • Consumer Budget The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
  • Consumer Ethnocentrism The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
  • Content analysis Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
  • Corporate image Customers' Mental Image Using Net Promoter Score From Airlines Companies [Volume 7, Issue 13, 2015, Pages 51-72]
  • Credit Risk Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
  • Credit scoring model Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
  • Customer Bias The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
  • Customer perceived value The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]

D

E

  • E-commerce Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
  • Economic value Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
  • Electronic Banking Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
  • E-service quality Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
  • E-S-Qual Model Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
  • Ethnic Affiliation The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
  • Evaluation of Perceived Product The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]

F

  • Financial factors Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Fuzzy analytical network process Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
  • Fuzzy Analytic Hierarchical Process A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
  • Fuzzy Cognitive Maps Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]

G

  • Governmental Company Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]

H

  • Hedonics Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
  • Historical Tourism Presenting a Dynamic Model in Developing Historical Tourism: A Case Study of Yazd Province [Volume 7, Issue 14, 2015, Pages 147-167]
  • Historical Tourism Development Presenting a Dynamic Model in Developing Historical Tourism: A Case Study of Yazd Province [Volume 7, Issue 14, 2015, Pages 147-167]
  • Hotel industry Competitive Intelligence Attitudes and Competitive Advantage [Volume 7, Issue 13, 2015, Pages 25-50]
  • Human factors Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Human Personality The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]

I

  • Intangible capitals Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
  • Interpretive Structural Modeling Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
  • Islamic Veil Involvement Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]

J

  • Job Characteristics Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]

L

  • Life Insurance Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
  • Logistic regression Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]

M

  • Market orientation The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
  • Market orientation The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
  • Materialism Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • Mobile Phone The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]

N

  • National identity The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
  • Net Promoter Score Customers' Mental Image Using Net Promoter Score From Airlines Companies [Volume 7, Issue 13, 2015, Pages 51-72]
  • New product development The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]

O

  • Online Shops Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
  • Online Trust Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
  • Operating profit margin The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]

P

  • Perceived Economic Threat The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
  • Perceived Organizational Support Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
  • Perceived quality Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
  • Perceived quality Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Perceived Risk Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
  • Perceived Risk Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Performance appraisal A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
  • Performance Evaluation Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
  • Physical factors Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • PLS Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
  • Positive behavioral intentions The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
  • Product information Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
  • Product Perceived Value The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
  • Public Service quality A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
  • Purchase intention Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Purchase Intention of Islamic Veil Clothing Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • Purchasing Decision The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]

R

  • Religiosity Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • Return on equity The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
  • Return on investment The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
  • Risk Propensity Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]

S

  • Satisfaction The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
  • Self-Efficiency Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
  • Service quality The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
  • Service quality Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
  • Services factors Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • SERVQUAL A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
  • SERVQUAL model Customers' Mental Image Using Net Promoter Score From Airlines Companies [Volume 7, Issue 13, 2015, Pages 51-72]
  • Social image Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
  • Strategy The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
  • Subjective Norm Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • Superior performance Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
  • Sustainability balanced scorecard Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
  • Systematic Review Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
  • System dynamics Presenting a Dynamic Model in Developing Historical Tourism: A Case Study of Yazd Province [Volume 7, Issue 14, 2015, Pages 147-167]

T

  • Trust Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
  • Trust in Online Shops Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]

W

  • Work Alienation Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]