Number of Articles: 370
Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj

Volume 10, Issue 19, August 2018, Pages 343-360

Mohammad Reza Karimi Alavijeh; Ramine Kalhor; Mohammad Mehdi Ahmadi

Service Marketing Agility, Conceptualization and Scale Development

Volume 11, Issue 21, September 2019, Pages 347-371

10.22034/jbar.2019.1561

Seyed Mohammad Tabataba’i-Nasab; Roghaye Mohammadian Yazd

Improvement of customer response prediction in direct marketing by neural networks

Volume 11, Issue 22, February 2020, Pages 355-379

10.22034/jbar.2020.1586

Mehdi Zakipour; Sina Nematizadeh; Mohamdali Afsharkezemi

Pathology of Sohan distribution network in Qom

Volume 12, Issue 24, March 2021, Pages 369-398

10.22034/bar.2021.12616.3226

Navid Shafiei; Meisam Shahbazi; Mohammad Hossein Rahmati; Mahdi Farmani

Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report

Volume 12, Issue 23, November 2020, Pages 391-416

10.22034/bar.2020.11833.3075

Masoud Keimasi; Ehsan Abedi; Banafsheh Seyyed Kobari; Rosa Hendijani

Designing a food supply chain network based on customer satisfaction under uncertainty

Volume 13, Issue 26, February 2022, Pages 395-431

10.22034/bar.2022.14142.3563

Hossein Ali Hassanpour; Mohammad Reza Taheri; Faramarz Mikaeli

Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction

Volume 13, Issue 25, August 2021, Pages 419-445

10.22034/bar.2021.13419.3396

Saied Saieda Ardakani; Seyed Mohammad Tabataba'i-Nasab; Hamed Dabaghi

Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses

Volume 10, Issue 20, February 2019, Pages 329-351

10.29252/bar.2019.1332

Saeid Saeida Ardakani; Seyyed Mohammad Tabataba'i-Nasab; Seyyed Mahdi Alhoseinialmodarresi; Mohammad Reza Dehghani Firoozabadi

The role of family members in family purchase decisions

Volume 11, Issue 22, February 2020, Pages 381-405

10.22034/jbar.2020.1587

Abbas Abbasi; Amin Nikbakht

Networking pattern in the service section

Volume 12, Issue 23, November 2020, Pages 417-444

10.22034/bar.2020.13787.3476

Rouhollah Sharifi; Hasan Alvedari; Reza Rasouli; Mohammad Montazeri

The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies

Volume 13, Issue 25, August 2021, Pages 447-473

10.22034/bar.2021.13666.3444

Nader Eskandari; Mohammad Bashokouh Ajirlo; Hossein Rahimi Kolour

Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group

Volume 10, Issue 20, February 2019, Pages 353-377

10.29252/bar.2019.1316

Mahdi Mohammadi; Bahman Hajipour; Mohammad Reza Hamidizadeh

Marketing Knowledge Management Functions on Empowering Competitive Advantages

Volume 11, Issue 21, September 2019, Pages 403-425

10.22034/jbar.2019.1563

Seyedeh Seronaz Salehi; Mohammad Reza Hamidizadeh; Manizeh Gharecheh; Abbas Ali Haji Karimi

Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns

Volume 12, Issue 24, March 2021, Pages 425-445

10.22034/bar.2021.13669.3445

Mehri Shahriari; Davood Feiz; Azim Zarei; Ehsan Kashi

Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory

Volume 13, Issue 26, February 2022, Pages 455-475

10.22034/bar.2022.14151.3566

Frough Pourvahedi; Seyed Abolfazl Abolfazli; Mehran Rezvani; Niloofar Mirsepasi

Designing a Customer Behavior Model for Online Social Media Using Big Databases

Volume 13, Issue 25, August 2021, Pages 475-497

10.22034/bar.2021.13747.3464

Esmaeil Malekakhlagh; Yousef Mohammadkarimi; Davood Talebi

Cognitive Mapping of Innovation Factors in Functional Food Products

Volume 12, Issue 24, March 2021, Pages 489-509

10.22034/bar.2021.13855.3492

Mohsen Barzegari Ardekani; Abolfazl Kazazi; Jahanyar Bamdad Soufi; Seyyed Habiballah Tabatabaeian

Journal Archive