1- Saleem, M. A., Ali, R. A., & Ahmad, S. (2012). Post purchase cognitive dissonance: impact of product involvement: Impulse buying and hedonic consumption tendencies. Interdisciplinary Journal of Contemporary Research in Business, 4(5), 1051-1060.
2- Alexandris, K., Dimitriadis, N., & Markata, D. (2002). Can perceptions of service quality predict behavioral intentions? An exploratory study in the hotel sector in Greece. Managing Service Quality: An International Journal, 12(4), 224-231.
3- Alhosseini Almodarresi S.M., Bagheri GaraBollagh H. (2014). Consumer Motives toward organic food buying] International management Conference, Tehran, Safiran farhang mobin institute, p. 139-155.
4- Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(1), 644-656.
5- Brady, M. K. Robertson, C.J. & Cronin. j. j. (2001). Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value. And satisfaction for American and Ecuadorian fast-food customers. Journal of International Management. Vol. 7, No. 2, pp. 129-149.
6- Campbell, C. (1987). The romantic ethic and the spirit of modern capitalism. New York: Basil.
7- Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, Vol. 76, pp. 193-218.
8- Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of retailing, 76(2), 193-218.
9- Danaeefard, H., Alvani
S.M., & Azar, A. (2014). Quantitative Research Methodology in Management: A Comprehensive Approach, Publisher Safar and Ashraqi, pp: 1- 496 [Persian].
10-Deng, Z., Lu, Y., Wei, K. K., & Zhang, J. (2010). Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China. International Journal of Information Management, vol.30 (4), pp. 289-300.
11-Festinger, L. (1957). A theory of cognitive dissonance. Stanford, CA: Stanford University Press.
12-Fisher, R., & Rook, D., (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research. 22, 305-314.
13-Gbadamosi, A., (2009). Cognitive dissonance: The implicit explication in low-income consumers’ shopping behaviour for ‘low-involvement’ grocery products, International Journal of Retail and Distribution Management, vol. 37, No.12, pp. 1077-1095.
14-George, B. P., & Yaoyuneyong, G. (2010). Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers. Young Consumers, vol. 11(4), pp. 291-306.
15-Ha, H. Y., Muthaly, S. K., & Akamavi, R. K. (2010). "Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers". European Journal of Marketing, Vol, 44(6), pp. 874-904.
17-Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior, Journal of Consumer Marketing, Vol. 17 No. 5, 403-19.
18-Heydarzadeh, K., Behboudi, M., Ghodsi khah, A., Monsefi, M., Maneshi, A. (2012). Intangible Advertising of Brand and Its Effect on Consumer’s Choice. Jounal of Marketing Management, 6(13), 19-23[Persian].
19-Johnson, M. D., & Fornell, C. (1991). A framework for comparing customer satisfaction across individuals and product categories. Journal of economic psychology, 12(2), 267-286.
20-Knox, S., & Walker, D. (2001). Measuring and managing brand loyalty. Journal of Strategic Marketing, Vol. 9(2), pp. 111-128.
21-Kongakaradecha, S., & Khemarangsan, A. (2012). A pilot study of impulse buying behavior in Bangkok, Thailand. In Proceedings of the 2nd National and International Graduate Study Conference, Bangkok, Thailand (pp. 148-164).
22-Lee, G. G., & Lin, H. F. (2005). Customer perceptions of e-service quality in online shopping. Intemational Joumal of Retail and Distribution Management, Vol. 33, No. 2/3, pp.161-176.
23-Lee, L. Y., & Lung-Yu, L. (2013). A study on effect of cognitive dissonance on consumption value, anticipated satisfaction and word-of-mouth communication. Journal of Global Business Management, vol. 9 (2), pp. 71-79.
24-Liang, L. J., Choi, H. C., & Joppe, M. (2018). Exploring the relationship between satisfactions, trust and switching intention, repurchase intention in the context of Airbnb. International Journal of Hospitality Management, 69, 41-48.
25-Maleki, M.M, Maleki, F., and Torabi, M. (2017). Green chicken purchase behavior: the moderating role of price transparency. Management of Environmental Quality: An International Journal, 28(6), 902-916.
26-Mansouri Sepehr R., Bagherian F., Heidari, M. (2011). Cognitive dissonance and attitude change: Role of various standards interacting with self-esteem, Journal of Applied Psychology, Vol. 5, No. 1(17), spring 2011, 101-116[Persian].
27-Mao, W., & Oppewal, H. (2010). Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality. Australasian Marketing Journal (AMJ), vol. 18(1), 28-35.
28-Mick, D. G., Spiller, S. A., & Baglioni, A. J. (2012). A systematic self-observation study of consumers' conceptions of practical wisdom in everyday purchase events. Journal of Business Research, 65(7), pp. 1051-1059.
29-Mohammadian, M., Khajeh Dehdashti, M. (2016). The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention, Journal of Business management researches, 8(15), 39-58 [Persian].
30-Monroe, K. B., & Krishnan, (1985). The effect of price on subjective product evaluation in perceived quality: how consumer view stores and merchandise. McGraw-Hill Book Company, New York.
31-Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. New York: McGraw-Hill.
32-O'Neill, M., & Palmer, A. (2004). Cognitive dissonance and the stability of service quality perceptions. Journal of Services Marketing, 18(6), 433-449.
33-Park, C. H., & Kim, Y. G. (2006). The effect of information satisfaction and relational benefit of consumers' online shopping site commitments. Journal of Electronic Commerce in Organizations, Vol. 4, No. 1, 70-90.
34-Quester, P. & Lim, A. (2003). “Product involvement/brand loyalty: Is there a link”, Journal of Product and Brand Management, 12 (1), pp. 22-38.
35-Ramayah, T., Lee, J. W. C., & Mohamad, O. (2010). Green product purchase intention: Some insights from a developing country. Resources, Conservation and Recycling, 54(12), 1419-1427.
36-Ranjbarian, B., Rashid Kaboli, M., Sanayei, A., Hadadian, A. (2012). An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores. Iranian Business Management, 4(11), 55-70. Doi: 10.22059/jibm.2012.28613 [Persian].
37-Ranjbariyan, B., Asghari, Q. (2015). Investigating the relationship between cognitive dissonance and product involvement. Iranian Business Management, 7(3), 663-678. doi: 10.22059/jibm.2015.52263[Persian].
38-Rook, D. W. (1987). The buying impulse. Journal of consumer research, 14(2), 189-199.
39-Salzberger, T., & Koller, M. (2005, December). Cognitive Dissonance–Reconsidering an Important and Well-Established Phenomenon in Consumer Behaviour Research. In Proceedings of the ANZMAC 2005 Conference, 290-296.
40-Shahin Sharifi, S., & Rahim Esfidani, M. (2014). The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty: The mediating role of trust and cognitive dissonance. International Journal of Retail & Distribution Management, 42(6), 553-575.
41-Sharma, P., & Sivakumaran, B. (2004). Impulse Buying and Variety Seeking: Two Faces of the Same Coin? Or Maybe Not! Advances in Consumer Research, 31, 260-261.
42-Sweeney, J. C., Hausknecht, D., & Soutar, G. N. (2000). Cognitive dissonance after purchase: A multidimensional scale. Psychology and Marketing, 17(5), 369-385.
43-Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1996). Are Satisfaction And Dissonance The Same Construct? A Preliminary Analysis. Journal Of Consumer Satisfaction Dissatisfaction And Complaining Behavior, Vol. 9, pp. 138-143.
44-Thompson, M. M., Naccarato, M. E., & Parker, K. E. (1989, June). Assessing cognitive need: The development of the personal need for structure and personal fear of invalidity scales. In annual meeting of the Canadian Psychological Association, Halifax, Nova Scotia, Canada.
45-Wang, Y., Lo, H. P., & Yang, Y. (2004). An integrated framework for service quality, customer value, satisfaction: Evidence from China's telecommunication industry. Information Systems Frontiers, Vol. 6(4), pp. 325-340.
46-Wulf, K. D., Odekerken-Schröder, G., & Iacobucci, D. (2001). Investments in consumer relationships: a cross-country and cross-industry exploration. Journal of marketing, 65(4), pp. 33-50.
47-Zeithaml, V, A., Berry, L. L., u Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, Vol. 60, No. 2, 31-46.
48-Zeithaml, V. (1988). Consumer Perceptions of Price, Quality and Value: a Means-End Model and Synthesis of Evidence. Journal of Marketing, Vol. 52 (3), pp. 2-22.