تبیین مزایای همکاری-رقابت صنعت فرش دستباف ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناس ارشد مدیریت فرش، دانشکده هنر و معماری، دانشگاه کاشان، کاشان، ایران

2 استادیار گروه مدیریت، دانشکده علوم انسانی دانشگاه کاشان، کاشان، ایران

چکیده

هدف مقاله، بررسی مزایای همکاری-رقابت در جهت آگاه­سازی و اعتماد­سازی میان شرکت­ها مؤثر است. لذا شناسایی مزایای همکاری-رقابت با استفاده از روش مدل­سازی ساختاری تفسیری در هنر-صنعت فرش دستبافت ایران تبیین می‌شود. جامعه آماری آن متشکل از تولیدکنندگان فرش دستبافت ایران، استان قم است که با استفاده از روش  قضاوتی نمونه­گیری شده­اند. این پژوهش از نظر هدف اکتشافی و از نظر رویکرد کیفی-کمّی است و برای تجزیه و تحلیل داده­ها از سه روش تحلیل محتوا، مدیریت تعاملی و مدل­سازی ساختاری تفسیری استفاده شده است. مطابق یافته­های تحقیق در هنر-صنعت فرش دستبافت 5 مزیت اصلی در شبکه همکاری-رقابت به نام­های خلاقیت، یادگیری، بهره­وری، قدرت و توسعه وجود دارد که شناسایی روابط میان آن­ها نشان می­دهد که مزیت خلاقیت و یادگیری کلیدی­ترین عوامل هستند.

کلیدواژه‌ها

عنوان مقاله [English]

Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet

نویسندگان [English]

  • Zahra Shavandi 1
  • Esmaeil Mazroui Nasrabadi 2
1 MSc, Department of Art, Faculty of Architecture and Art, University of Kashan, Kashan, Iran
2 Assistant Prof., Department of Management, Faculty of Humanities, University of Kashan, Kashan, Iran
چکیده [English]

The paper’s aim is to study the advantages of coopetition is effective for informing and trust building between companies. For this reason, identification of the advantages of coopetition directed by using the interpretative structural modeling approach. The population of research is Qom handmade carpet manufacturers that have been selected using the judgment method. This research is exploratory from the opinion of purpose and is qualitative-quantitative from the opinion of approach. Three methods have been used for data analysis that are: content analysis, interactive management and interpretive structural modelling. Based on the research findings, there are 5 main advantages at the coopetition network in the art-industry of handwoven carpet as follow: creativity, learning, productivity, ability and development that identification of the relationships between them indicates the most key factors are advantages of creativity and learning.

کلیدواژه‌ها [English]

  • Art-industry of handwoven carpet
  • Advantages
  • Coopetition
  • Interpretative structural
  • Modeling

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کاوش‌های مدیریت بازرگانی
دوره 12، شماره 23
شهریور 1399
صفحه 365-389

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