تأثیر محیط نهادی و کارآفرینی راهبردی بر عملکرد کسب وکارهای ورزشی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانش آموخته کارشناسی ارشد مدیریت ورزشی، دانشگاه اراک، اراک، ایران

2 استادیار مدیریت ورزشی دانشگاه اراک، اراک، ایران

3 دانشیار مدیریت ورزشی، دانشگاه اراک، اراک، ایران

10.29252/bar.2021.12078.3117

چکیده

هدف مقاله حاضر، تأثیر کارآفرینی راهبردی و محیط نهادی بر عملکرد کسب­و­کارهای کوچک و متوسط ورزشی استان مرکزی است. روش تحقیق، توصیفی- تحلیلی از نوع همبستگی است که از رویکرد مدل­سازی معادلات ساختاری توسط نرم­افزار لیزرل استفاده و مدل نهایی ارائه شد. جامعه آماری شامل کلیۀ کسب‌وکارهای ورزشی با تعداد کارکنان کمتر از 50 نفر در سطح استان مرکزی در بخش تولیدات و خدمات و تعداد نمونه شامل 200 نفر بود. راهبرد نمونه­گیری، تصادفی طبقه­ای بود. جهت جمع­آوری داده­ها از پرسشنامه­های استاندارد استفاده شد. متخصصان علوم ورزشی بعد از تأیید روایی، پایایی پرسشنامه­ها با استفاده از ضریب آلفای کرونباخ مناسب به دست آمد. شاخص­های برازش مدل مطلوب بود و در این راستا نتایج نشان داد کارآفرینی راهبردی و محیط نهادی بر عملکرد کسب‌وکارهای ورزشی تأثیر دارد و بر اساس ضریب مسیر، کارآفرینی راهبردی بیشترین تأثیر را بر عملکرد کسب­وکارهای ورزشی داشت، ولی محیط نهادی بر کارآفرینی راهبردی تأثیری نداشت. درنتیجه افزایش میزان کارآفرینی راهبردی و عوامل نهادی منجر به بهبود عملکرد کسب­وکارهای ورزشی می­شود. اشاعه و بهبود فرهنگ، ذهنیت و رهبری کارآفرینانه توأم با توسعۀ نوآوری از طریق ارائه آموزش­های کاربردی به کارآفرینان ورزشی و توسعۀ قوانین تسهیل‌کننده و بهبود ارزش­های محیطی می­تواند به عملکرد بهتر کسب­وکارهای ورزشی کمک کند.

کلیدواژه‌ها


عنوان مقاله [English]

The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses

نویسندگان [English]

  • Payam Kishani 1
  • Zeinab Mondalizadeh 2
  • Esfandiyar Khosravizadeh 3
1 M.A at Sport Management, Arak University, Arak, Iran
2 Assistant professor, Sport Management, Arak University, Arak, Iran
3 Associate Professor, Sport Management, Arak University, Arak, Iran
چکیده [English]

The purpose of this paper is to investigate the effect of strategic entrepreneurship and institutional environment on the performance of sports businesses. The research method is descriptive-analytic and correlation type. For this purpose, the Structural Equation Modeling was used by LISREL software and the final model was presented. The statistical population consisted of all small and medium-sized sports enterprises with a staff of less than 50 people in Markazi province in the product and service sector and a sample of 200 people selected. The sampling strategy was stratified random. Data were collected using standard strategic entrepreneurship, institutional environment and business performance questionnaires. After confirming the validity by the sport sciences experts, the reliability of the questionnaires was obtained using Cronbach's alpha coefficient. The fitting indicators of the model were desirable, and in this regard, the results showed that strategic entrepreneurship and institutional environment affect the performance of sporting businesses and based on the path coefficient, strategic entrepreneurship had the most impact on the performance of business athletics, but the institutional environment had not any effect on Strategic entrepreneurship. The promotion of culture, entrepreneurial mentality and leadership with the development of innovation through the provision of applied training to sports entrepreneurs and the development of rules facilitating and improving environmental values ​​can help to improve the performance of the business.

کلیدواژه‌ها [English]

  • Performance
  • Strategic Entrepreneurship
  • Business
  • Institutional Environment
  • Sports
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