آسیب شناسی شبکه توزیع سوهان در قم

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد مدیریت بازرگانی، دانشکده مدیریت و حسابداری، پردیس فارابی، دانشگاه تهران، قم، ایران

2 استادیار گروه مدیریت صنعتی و مالی، دانشکده مدیریت و حسابداری، پردیس فارابی، دانشگاه تهران، قم، ایران

3 استادیار گروه مدیریت دولتی، دانشکده مدیریت و حسابداری، پردیس فارابی، دانشگاه تهران، قم، ایران

10.29252/bar.2021.12616.3226

چکیده

این پژوهش با هدف آسیب‌شناسی شبکه توزیع صنایع کوچک و متوسط در صنعت سوهان، به دنبال بررسی وضعیت موجود شبکه توزیع صنعت سوهان، پیدا کردن آسیب­های موجود در صنعت و ارائه راهکارهایی برای بهبود شبکه توزیع صنعت سوهان انجام شده است. در این پژوهش با بررسی مبانی نظری شبکه توزیع و با استفاده از تجربیات خبرگان به شناسایی معیارهای آسیب‌شناسی شبکه توزیع پرداخته شد. جامعه آماری پژوهش شامل تولیدکنندگان، خبرگان و فعالان شبکه توزیع صنعت سوهان در شهر قم می باشند، مجموع افرادی که با آن­ها مصاحبه انجام گرفت برابر 9 نفر و افراد تکمیل کننده پرسشنامه 17 نفر بوده است. با استفاده از روش  FARE اقدام به وزن‌دهی معیارها شد. همچنین به منظور شناسایی آسیب­های موجود در صنعت سوهان از ماتریس اهمیت- عملکرد استفاده شد. یافته­های پژوهش نشان می­دهد که در تحلیل ماتریس اهمیت-  عملکرد از بین 25 شاخص جهت آسیب‌شناسی شبکه توزیع صنعت سوهان، شش شاخص حفظ کیفیت سوهان در فرایند توزیع، برگشت‌پذیری، استفاده از اطلاعات به روز و دقیق در شبکه توزیع، امکان تحویل سوهان در حجم­های کم و در فاصله­های زمانی کوتاه، انعطاف‌پذیری در حمل و نقل و هزینه موجودی در ربع اول ماتریس اهمیت-عملکرد قرار گرفت که آسیب­های موجود در صنعت سوهان در نظر گرفته شد. همچنین با بررسی و تحلیل داده­های حاصل از مصاحبه، با استفاده از روش تحلیل تم، راهکار­هایی جهت بهبود آسیب­های شناسایی شده در شبکه توزیع صنعت سوهان ارائه شد.

کلیدواژه‌ها


عنوان مقاله [English]

Pathology of Sohan distribution network in Qom

نویسندگان [English]

  • Navid Shafiei 1
  • Meisam Shahbazi 2
  • Mohammad Hossein Rahmati 3
  • Mahdi Farmani 1
1 MSc, Business Management Department, Faculty of Management & Accounting, Farabi Campus University of Tehran, Qom, Iran
2 Assistant Professor, Industrial & Financial Management Department, Faculty of Management & Accounting, Farabi Campus University of Tehran, Qom, Iran
3 Assistant Professor, Governmental Management Department, Faculty of Management & Accounting, Hazrat-e-Masoumeh University, Qom, Iran
چکیده [English]

This study aims to tackle the distribution network of small and medium industries in the sohan industry to investigate the status of the sohan system distribution network, find the existing pathologies in the industry and provide solutions to improve the distribution network. In this research, by reviewing the theoretical bases of the distribution network and using the experts ' experiments, we identified the criteria of distribution network pathology. The statistical population of the study includes manufacturers, experts and activists of Sohan Industry Distribution Network in Qom, the total of the people who interviewed them was 9 people and complete a questionnaire of 17. Using the FARE method, we measured the criteria. In order to identify the damages in the industry, the importance-performance matrix was used. Findings from the research show that in the matrix analysis - the importance of performance among 25 indicators for the distribution of the sohan industry, six indicators of filing quality in the distribution network, the ability to deliver sohan in low volumes, flexibility in transport and inventory cost were considered in the first quarter of the importance - performance matrix which was considered as the damage in the sohan industry. Also by analyzing the data from the interview, using theme analysis method, some solutions have been proposed to improve the damage identified in the sohan distribution network.

کلیدواژه‌ها [English]

  • Distribution Network
  • Diagnosis
  • Small and Medium Industries
  • Sohan Industry
Amato, L. H., & Amato, C. H. (2009). Changing retail power and performance in distribution channels. International Journal of Retail & Distribution Management, 37(12), 1057-1076.
Ansari, A., Mela, C. F., & Neslin, S. A. (2008). Customer channel migration. Journal of marketing research, 45(1), 60-76.‏
Avinash G. Mulky, (2013). “Distribution challenges and workable solution”, IMB management Review 25, 179-195.
Bakhshi Zadeh, A. (2011). Providing a comprehensive model for identifying factors influencing distribution channel design in consumer and industrial markets. Journal of Strategic, 4(6), 45-66. (In Persian)
Chopra, S., & Meindl, P. (2016). Supply Chain Management: Strategy, Planning, and Operation. (6th ed.) Essex, NE: Pearson Education.
Cutler, F., & Armstrong, G. (2018). Marketing Principles. Translated by Bahman Forouzandeh, Taught Magazine, Tehran. (In Persian)
Dost, F. (2015). A non-linear causal network of marketing channel system structure. Journal of Retailing and Consumer Services, 23, 49-57.‏
Ghalamkar, F. (2017). Identifying and Analyzing Effective Capabilities in Gaining Competitive Advantage of Food Distribution Channels (Case Study: Mana Distribution Company). Master thesis, Farabi Campus, University of Tehran. (In Persian)
Ginevičius, R. (2011). A new determining method for the criteria weights in multicriteria evaluation. International Journal of Information Technology & Decision Making, 10(06), 1067-1095.‏
Haghighi, M., Navidi Niko, R., & Zamani, M. (2018). Managing Distribution and Sales Channels with Emphasis on Morgue Distribution. The Merciful Book Institute, second edition. (In Persian)
Hatami, K., & Kheiri, B. (2017). Modeling the Factors Affecting Distribution Channel Selection by the Company. Journal of Management and Entrepreneurship Studies, 3(4), 128-136. (In Persian)
Hung. G. Q: Zhang, X, Y: Liang, L, : (2005). Towards integrated optimal configuration of platform product, manufacturing processes, and supply chains . Journal of operation Management, 3, 267-290.
Imam Verdi, Hassanpour, H and Nourang, A (2015). Providing a Lean Evaluation Model of Apparel Supply Chain Agility, Supply Chain Management. 17(49), 4-17. (In Persian)
Jaffe, E. D., & Yi, L. (2007). What are the drivers of channel length? Distribution reform in the People’s.‏
Kamali, K., & Dadkhah, M. (2018). Marketing and market management. Chaos publication. (In Persian)
Lu, Q. S., Pattnaik, C., Xiao, J., & Voola, R. (2018). Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries. Journal of Business Research, 86, 321-332.‏
Park, S., & Lee, D. (2017). An empirical study on consumer online shopping channel choice behavior in omni-channel environment. Telematics and Informatics, 34(8), 1398-1407.‏
Pour Sharsvar, A., Parhizi, H. R., & Gashti, H. (2011). Ranking of effective factors in increasing the efficiency of FMCG category distribution channels. Journal of Tadbir, 1-10. (In Persian)
Rosenbloom.B.(2006). Design og industrial marketing channel in competitive markets “journal of industrial marketing , No 36-P: 24-31.
Schellhase, R., Hardock, P., & Ohlwein, M. (2000). Customer satisfaction in business-to-business marketing: The case of retail organizations and their suppliers. The Journal of Business and Industrial Marketing, 15(2-3), 106-121.‏
Shahabi, M., Abbasi, A., & Abdollah Pour, M. (2018). Comparative Study of Lean and Green Supply Chain in Sustainable Development Framework. Strategic Development Magazine, No. 55, pp. 111-133. (In Persian)
Sharifi, K., Masoudi, M., & Seyed Javadin, R (2012). Designing a Model of Supply and Distribution Network in Iran. Journal of Business Management Exploration. 4(7), 105-121. (In Persian)
Sharifi, K., Nasabi, H. R., & Yavarzadeh, M. R (2013). Identify and prioritize the factors affecting the efficiency of the distribution network. Journal of Business Management, 5(2), 115-130. (In Persian)
Szopa, P., & Pękała, W. (2012). Distribution channels and their roles in the enterprise. Polish Journal of Management Studies, 6, 143-150.‏
The Village, A., Venus, D., & Ebrahimi, AS. (2018). Marketing Manager. Seventh Edition, SAMT Publications. (In Persian)
Theeranuphattana, A., & Tang, J.C.S. (2008). A conceptual model of performance measurement for supply chain: Alternative consideration. Journal of Manufacturing Technology Management, 19(1), 125 – 148.