ارزیابی انعطاف‌پذیری اجزای زنجیره تأمین کاشی و سرامیک ایران با رویکرد معادلات ساختاری

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد، دانشگاه علامه طباطبایی تهران

2 دانشیار، دانشگاه علامه طباطبایی تهران

3 دانشیار دانشگاه علامه طباطبایی تهران

4 دانشجوی دکتری مدیریت صنعتی دانشگاه علامه طباطبایی و عضو هیأت علمی دانشگاه آزاد اسلامی یزد

چکیده

موفقیت یک شرکت بستگی به توانایی آن در یکپارچگی و هماهنگی، در شبکه پیچیده­ای از ارتباطات تجاری در میان اجزای زنجیره تأمین دارد. در این فضای رقابتی شدید، کلید مزیت رقابتی پایدار در ارائه خدمات و هماهنگی در انجام فعالیت­ها با کیفیت بالا است که در نهایت منجر به رضایتمندی مشتری نهایی خواهد شد. هدف از این تحقیق ارائه مدلی برای ارزیابی انعطاف­پذیری بین اجزای مختلف زنجیره تأمین (تأمین­کننده، تولیدکننده، توزیع­کننده و مشتری) است. روش­شناسی تحقیق مبتنی بر مطالعه جامع مبانی نظری و شناسایی و گروه‌بندی شاخص­ها با استفاده از تحلیل عاملی است. همچنین، ارائه مدل مبتنی بر مهم­ترین عوامل ایجاد انعطاف­پذیری در زنجیره تأمین هدف اصلی می­باشد. این عوامل در سه گروه در نظر گرفته شدند: بین تأمین­کننده و تولیدکننده، بین تولیدکننده و توزیع­کننده، بین توزیع‌کننده و مشتری؛ و تأثیرات بین همه عوامل از تأمین کننده به سمت مشتری ترسیم شد. نتایج نظر سنجی از خبرگان منتخب در صنعت کاشی و سرامیک ایران، نشان داد که تمامی روابط پیشنهادی قابل قبول بوده و مدل مورد تایید می­باشد. بنابراین، توجه به تمامی این عوامل بر انعطاف­پذیرتر نمودن زنجیره تأمین کاشی و سرامیک ایران مؤثر است. همچنین اثرات این عوامل بر روی هم نشان داد که توجه به علت­ها می­تواند افزایش انعطاف­پذیری را تسهیل کند.

کلیدواژه‌ها

عنوان مقاله [English]

Assessment of Components Supply Chain Flexibility of Ceramic Tiles Based on Structural Equation

نویسندگان [English]

  • Abolfazl Kazazi 1
  • Kamran Feiz 2
  • Ali Khatami 3
  • Saeid Eslami 4
1 Professor, Department of Industrial Management, Allameh Tabataba'i University
2 Associate Professor Department of Industrial Management, Allameh Tabataba'i University, Tehran, Iran
3 Associate Professor Department of Industrial Management, Allameh Tabataba'i University
4 Ph.D. Student, Department of Industrial Management, Allameh Tabataba'i University
چکیده [English]

The success of a company depends on its ability to integrate and coordinate, in a complex network of business relationships among the components of the supply chain. In this atmosphere of intense competition, the key to sustainable competitive advantage is in offering high quality services and coordinate activities that will lead to ultimate customer satisfaction. The aim of this study is to provide a model for the assessment of flexibility between the various components of the supply chain (suppliers, manufacturers, distributors and customers). Research methodology is based on a comprehensive study of the theoretical basis and identifying and group indices using factor analysis. Also offering a model based on the cause of flexibility in the supply chain is the main goal. These factors are considered in three groups: Between suppliers and manufacturer, the manufacturer and distributor, the distributor and the customer, and the impact of all factors were drawn from suppliers to customers. Results of the survey of experts in the ceramic tile industry in Iran indicated that the proposed reactions were acceptable and the model is approved.  Therefore, the promotion of each of these factors can influence the improvement of resilience in the supply chain. Also effects of these factors combined showed that attention to causes can facilitate increased resilience.

کلیدواژه‌ها [English]

  • Supply chain
  • flexibility
  • ceramic tile in Iran
  • partial least squares (PLS)
  • structural equation modeling (SEM)

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کاوش‌های مدیریت بازرگانی
دوره 8، شماره 15
فروردین 1395
صفحه 241-264

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