تبیین رفتار جنون خرید

نوع مقاله: مقاله پژوهشی

نویسندگان

1 استادیار مدیریت تولید و عملیات، گروه حسابداری ، دانشکده علوم اقتصادی و اجتماعی دانشگاه بوعلی سینا، همدان، ایران

2 استادیار مدیریت، گروه مدیریت ، دانشکده مدیریت و حسابداری رزن دانشگاه بوعلی سینا، همدان، ایران

3 دانش آموخته کارشناسی ارشد مدیریت بازرگانی، گروه مدیریت، دانشکده مدیریت، موسسه آموزش عالی گنج‌نامه، همدان، ایران

چکیده

جنون خرید به‌عنوان خریدی مزمن و تکرارشونده توصیف‌شده است که یک پاسخ ابتدایی و اولیه به رویدادها یا احساسات منفی هست. تحقیق حاضر ازنظر هدف کاربردی و ازنظر ماهیت از نوع توصیفی پیمایشی است. این پژوهش به شناسایی عوامل فردی، خانوادگی و محیطی مؤثر بر رفتار جنون خرید در میان بانوان شهر خرم‌آباد هست. جامعه آماری نامحدود فرض شده لذا با استفاده از جدول کرج سی و مورگان 384 نفر به شیوه تصادفی نمونه‌گیری شدند. در راستای تلاش برای شناسایی عوامل اساسی مؤثر بر جنون خرید، بررسی پژوهش‌های پیشین و همچنین پرسشنامه طراحی شد و تحلیل‌ها بر روی آن‌ها با استفاده از روش مدل یابی معادلات ساختاری توسط نرم‌افزار لیزر انجام شد. با توجه به نتایج به‌دست‌آمده مشخص شد هر سه عامل اصلی مؤثر بر رفتار جنون خرید یعنی عوامل فردی، خانوادگی و محیطی در رفتار جنون خرید تأثیرگذار است و از بین ابعاد مربوط به عوامل اصلی تمامی ابعاد به‌غیراز سن با رفتار جنون خرید مؤثر هستند و فرضیات فرعی مربوط به آن‌ها تائید شدند.

کلیدواژه‌ها


عنوان مقاله [English]

Explanation of the Compulsive Buying Behavior

نویسندگان [English]

  • Rouhollah Sohrabi 1
  • Mostafa Rezaeirad 2
  • Monica Mousavi 3
1 Assistant Professor of Production and Operations Management, Department of Accounting , Bu-Ali Sina Faculty of Economics and social sciences, Hamedan, Iran
2 Assistant Professor, Management Department, Faculty of Razan Management and Accounting, Bu-Ali Sina University, Hamedan, Iran
3 Master's Degree in Business Administration, Management Department, Faculty of Management, Ganjnameh Institute of Higher Education, Hamedan, Iran
چکیده [English]

Compulsive buying is described as a chronic and repeatable purchase, which is an initial and primary response to negative events or feelings. The current research is an applied type in terms of its purpose and a descriptive survey in terms of nature. It aims to identify the individual, family and environmental factors affecting the behavior of compulsive buying among women in the city of Khorram Abad. The statistical sample of the study consisted of 384 people who were selected through the random sampling method. In order to identify the main factors affecting purchasing insanity, previous studies were reviewed and questionnaires were designed and analyzed using the Structural Equation Modeling (LISREL) software. According to the results, all three main factors, namely personal, family and environmental factors, affect the behavior of compulsive buying. Also, all the studied variables except for age have an effect on shopping insanity. The corresponding hypotheses were, thus, confirmed.

کلیدواژه‌ها [English]

  • Compulsive buying
  • Khorram Abad women
  • Structural equations modeling
1-      Abideen, Z& Saleem, S. (2011). Effective advertising and its influence on consumer buying Behavior. European Journal of Business and Management, 3(3): 45-54.
2-      Azar, A, Momeni, M (2004). Amard uses it in management. Tehran: Publication samt.
3-      Baker, A. Mathur, A. Fatt, C. Moschis, G & Rigdon, E. (2016). Using the Life Course Paradigm to Explain Mechanisms That Link Family Disruptions to Compulsive Buying. The Journal of Consumer Affairs, 47(2): 263-288.
4-      Bazargan, A, Sarmed, Z, Hejazi, G: (1998). Research method in behavioral sciences. Tehran: Nasr Shah
5-      Black, DW, Kuzma, J& Shaw M. (2012). Unique Consequences of Behavioral Expressions of Addiction. In: Shaffer H, editor. The American Psychological Association Addiction Syndrome Handbook. American Psychological Association Press; Washington DC, pp: 329- 352.
6-      DeSarbo, W& Edwards, E. (1996). Typologies of Compulsive Buying Behavior: A Constrained Cluster wise Regression Approach. Journal of consumer psychology, 5(3): 231-262.
7-      Ditmar, H. (2005). A new look at compulsive buying : self-discrepancies and materialistic values as predictors of compulsive buying tendency, Journal of Social and Clinical Psychology, Vol. 24 No. 6,
8-      Edwards, E. (1996). Typologies of Compulsive Buying Behavior: A Constrained Cluster wise Regression Approach. Journal of consumer psychology, 5(3): 231-262
9-      Elliott, R. (1994). Addictive consumption: Function and fragmentation in postmodernity. Journal of Consume Policy 17: 159-179.
10-      Faber, R. & Thomas C. O'Guinn (1989). Compulsive Consumption and Credit Abuse. Journal of Consumer Policy, PP 97-109.
11-      Faber, F & O'Guinn, T. (1994). A Clinical Screener for Compulsive Buying. Journal of Consumer Research, 19(3): 459-469.
12-      Faber, R. (2004). Self-control and compulsive buying. Psychology and consumer culture: The struggle for a good life in a materialistic world”, pp: 169-187.
13-      Ferozfar A (1388). Principles and techniques of advertising. Tehran: Publications jahad daneshgahi
14-      Gharaiezad, A (1373). Income on theories and modalities of social change. Oktran: Publications jahad daneshgahi
15-      Goldman, R. (2000). Compulsive Buying as an Addiction, in A. L. Benson (ed.) I Shop, Therefore I Am: Compulsive Buying and the Search for Self, Northvale, New Jersey: Aronson Press.
16-      Harvanko, A & Lust, K. (2013). Prevalence and characteristics of compulsive buying in college students. Psychiatry Research, 210: 1079- 1085.
17-      ICSC (International Council of Shopping Centers) (2004). ICSC shopping center definitions. Basic configurations and type for the United States, Online http://www.icsc.org/srch/lib/USD Definitions.
18-      Johnson, T& Attmann, J. (2008). Compulsive buying in a product specific context: clothing. Journal of Fashion Marketing and Management: An International Journal, 13(3): 394 - 405.
19-      Kaviani, A, Mehrani, H (1392). A review of personality traits with shopping insanity and instant purchasing behavior. Second National Conference on Accounting, Financial Management and Investment, Golestan Academic and Professional Association of Accountants and Managers,
20-      Khaki, Gh, (2008). Research method with a thesis approach. Tehran:baztab Publishing.
21-      Kline, R. (2011), Principles and Practice of Structural Equation Modeling (Methodology in the Social Sciences), New York: Guilford Press, 3rd Edition. ISBN-13: 978
22-      Kuper, A& Kuper, J. (1996). The Social Scien Encyclopedia, second edition, London and New York, Routledge Press.
23-      Leite, P. L., Pereira, V& M., Nardi, A. E. (2014). Psychotherapy for compulsive buying disorder: A systematic review. Psychiatry Research, 219(3): 411–419.
24-      Lejoyeux ,M & Weinstein ,A.  (2010).  Compulsive Buying.  The American Journal of Drug and Alcoho , ,PP1-6.
25-      Lourenco, L. Martinho, P. Egidio, N& Silva, A.(2014).  Psychotherapy for compulsive buying disorder: A systematic review, Psychiatry Research, 219, 411-419.
26-      Mashbaki,S, Niajai,A, Ahmadi, P (1394) The intention to buy clothing and kind of clothing, Exploration of business management, 7, No. 14, pp. 241-264.
27-      McQueen, P. Moulding, R& Kyrios, M. (2014). Experimental evidence for the influence of cognitions on compulsive buying. Journal of Behavior Therapy and Experimental Psychiatry”, 45(4): 496–501.
28-      Michon, R., Chebat, J.C. & Turley, L.W. (2005). Mall atmospherics: the interaction effects on shopping behavior. Journal of Business Research, 58 (5), 576-583.
29-      Mueller, A., Mitchell, J. E., Crosby, R. D., Gefeller, O., Faber, R. J., Martin, A., & de Zwaan, M. (2012). Estimated prevalence of compulsive buying in Germany and its association with sociodemographic characteristics and depressive symptoms. Psychiatry Research, 180: 137-142
30-      Moayani ,H, Fatahi ,S, (1395). Providing a model for addiction to shopping among women using the fundamental conceptualization theory. Quarterly Journal of New Marketing Research, Vol. 6, No. 1, pp. 121-142
31-      Nasri, S, (1388). The study of the relationship between family, psychological, sociological and demographic factors with obsessive shopping behavior in students.
32-      Park, H. J. & Burns, L. D. (2005). Fashion orientation, credit card use, and compulsive buying, Journal of Consumer Marketing, 22(3): 135- 141.
33-      Quoquab Farzana., Yasin Norjaya Mohd & Banu Shamsiah, (2013). Compulsive Buying Behavior Among Young Malaysian Consumers. 3, 2, 141-154.
34-      Rabbani, R, Shirani, H (1388). Sociological study of youth leisure time patterns in youth in Tehran. Iranian Cultural Research, Vol. 2, No. 4, pp. 209-242 Racine, R. Kahn & T. Hollander, E. (2013). Compulsive Buying Disorder. Behavioral Addictions (Criteria, Evidence, and Treatment), 285–315.
35-      Roberts , J& Eli Jones.( 2001). Money Attitudes , Credit Card Use , and Compulsive Buying Among American College Students. Journal of Consumer Affairs 35(2):213-240
36-      Rousta, A (1386). Tactics and Advertising Techniques. Tehran:siteh publishing
37-      Sohn. S. H & Choi, Y. J. (2012). A model of compulsive buying. Social beahavioral personality, 40(10): 1611-1624.
38-      Taheri Kia F, Naderi A, (2011). Identification and evaluation of factors affecting obsessive-compulsive purchase (Addiction to purchase)., Management Quarterly, vol. 9, No. 26, pp. 87-106.
39-      Teller, C. & Reutterer, T. (2008). The evolving concept of retail attractiveness: what makes retail agglomerations attractive when customers shop at them?. Journal of Retailing and consumer service, 15 (3), 127-143.
40-      Teller, C. & Elms, J. (2010). Managing the attractiveness of evolved and created retail agglomeration formats. Marketing Intelligence & Planning, 28 (1), 25-45.
41-      Weinstein, A. Mezig Hila, Mizrachi S& M. deZwaan, N. C. Raymond, S. M. Specker, M. D. Eckern, and et al. (1994). Compulsive Buying: Descriptive Characteristics and Psychiatric Comorbidity. Journal of Clinical Psychiatry, 55(January): 5-11 .
42-      Winchester .T, Hall .J & Binney W.ayne, (2014). Young adult voting decision-making: Studying the effect of usage from a consumer behavior perspective, Australasian Marketing Journal, 22, 144–154.
43-      Workman, L& Paper, D. (2010). Compulsive Buying: A Theoretical Framework. The Journal of Business Inquiry. 9 (1): 99-130.
44-      Zahiri A, Heydarzadeh , Z Henzai, K, (1393). Obsessive shopping behavior. Commercial Research, Vol. 3, No. 61, pp. 62-84.