Agraval, R., Gaur, S.s., & Narayanan, A. (2012) determining customer loyalty: Review and model, The marketing review,12(3), pp. 275-289.
Boksberger, P.E., & melsen, L. (2011) Perceived value: A critical examination of definations,concepts and measures for the service industry, J.serv.mark. 25 (3), pp. 229-240.
Chai, J.C.y., Malhotra, N.K., & Alpert, F. (2015) A two dimensional model of trust-value-loyalty in service relationships, Journal of retailing and consumer services, 26(1), pp. 23-31.
Chang, C., & Dibb, S. (2012) Reviewing and conceptualizing customer-perceived value, The marketing review,12(3), pp. 253-274.
Chen, S.c., & Quester, G.P. (2015) The relative contribution of love and trust towards customer loyalty, Australasian Marketing Journal, 23(1), pp. 13-18.
Dornas, K.B.H., De mesquita, M.C.J., & Patrocinio, R. (2014) The relationship between trust,value and loyalty in the internet era, Journal of business and economics, 5(6), pp. 802-812.
Dowell, D., Morrison, M., & Heffernan, T. (2015) The changing importance of affective trust and cognitive trust lifecycle: A study ob business-to-business relationships, J.Industrial Marketing Management, 44(1), pp. 119-130.
Ercis, A., Unal, S., Candan, F.B. & Yldirim, H. (2012) The effect of brand satisfaction,trust and brand commitment on loyalty and repurchase intentions, Procedia social behavioral science, 58 (12), pp. 1395-1404.
Ghaffari, P., & Mir, S. (2015) .Investigating the Impact of Brand Personality on its Related Consequences (Trust, Dependency, Commitment) Case Study of Permon Health Pharmaceutical Company, Management Research Quarterly Journal, 1(1), pp. 6-15.
Gallarza, M.G., Gil-Saura, I., & Holbrook, M.B. (2011) The value of value; further excursions on the meaning and role of customer value, Journal of customer behaviour, 10(4), pp. 179-191.
Guenzi, P. & Georges, L. (2010) Interpersonal trust commercial relationships: antecedents and consequences of customer trust in the salesperson, Eur.J.Mark.44 (1/2), pp. 114-138.
Haghighi, M., Mazlomi, N., & Akhavirad, S. (2012). Impact of online trust on insurers 'use of insurance companies' electronic services, Journal of Insurance, 27(4), pp., 25-50.
Hosseini, SA., Nabavi, SA. & Nili, M. (2013).Assessing the Brand Reliability of Insurance Companies on the Loyalty of Insurance Customers, Quarterly Journal of Management Research, 10 (29), p.p, 13-24. .
Hsiao, K.L., & Chen, C.C. (2016) .What drives in- app purchase for mobile games? an examination of perceived value and loyalty, Electronic commerce research and applications 16, pp. 18-29.
Johnson, D., & Grayson.(2005).Cognitive and affective trust in service relationships. J.Bus.Res, 58 (4), 500-507.
Jones, T., & Taylor, S.F. (2007), The conceptual domain of service loyalty: how many dimensions?, J.Serv.Mark.21 (1), pp. 36-51.
Karjaluoto, H., Jayawardhena, C., Leppaniemi, M., & Pilstrom, M. (2012) How value and trust influence loyalty in wireless telecommunication industry, telecommunication policy, 36(8), pp. 636-649.
Kim, H.J., & McMahon, C., & Miller, J.S. (2016). Service orientation to contact employees in Korean casual-dining restaurants. International Journal of Hospitality Management, 22(1), 67-83.
Laeequdeen, M., Sahay, B.S., & Sahay, v. Waheed, A.K. (2012) Trus building in supply chain partners relationship:an integrated conceptual method, Journal of management development, 31(6), pp. 550-564.
Landroguez, S.M., Castro, C.B., & Cepeda, C.G. (2013) Developing an integrated vision of customer value, J.Serv.Mark.27 (3), pp. 234-244.
Laroche, M., Habibi, M.R., Richard, M.O., & Sankaranarayanan, R. (2012) The effects of social media based brand communities on brand community markers,value creation practices,brand trust and brand loyalty, Computers in human behaviour, 28 (5), pp. 1755-1767.
Lewis, J.D., & Weigert, A.J. (2012) The social dynamics of trust: theoritical and empirical research, Soc Forces 91(1), pp. 25-31.
Mahmoudi, A., & Abdulvand, N (2016). Building Online Trust: A Study of Factors Affecting the Experimental Approach. Business Reviews, 14(76), pp. 59-73.
Mashayekhi, A., Azar, A., & Zangoenezhad, a, s (2014. Dynamic Modeling of Medium-Term Loss Reduction in Insurance Companies: A System Dynamics Approach. Journal of Transformational Management, 10(5), pp. 45-64.
Mosavi, A.S., & Ghaedi, M. (2012). A survey on the relationship between trust,customer loyalty,commitment and repurchase intention, African journal of business management, 6(36), pp. 10089-10098.
NG, K.Y., & Chua, R.Y.J. (2006). Do I contribute more when I trust more? Differential effects of cognition and affect based trust.”, Management and Organization review 2 (1), pp. 43-66.
Picon, A., Ruiz, C., & Castro, I. (2016). A mediating and multigroup analysis of customer loyalty. European Management Journal, 34(6), 701-713.
Poujol, J.F., Siadou-martin, B., Vidal, D. & Pellat, G. (2013).The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships. Journal of Retailing and Consumer Service, 20(5), 429-438.
Rezaei, D., Kordayaj, A., & Meshbeki, A. (2016). Perceived Value Analysis, Relationship Quality and Customer Loyalty in the Banking Industry of Iran, Two Quarterly Journal of Business Management Research, 8 (15), pp. 21-38.
Rasheed, A., Ebadi., & Masoumeh, F. (2014). Impact of Service Quality, Trust and Perceived Value on Customer Loyalty in Malaysia Services Industries. Procedia - Social and Behavioral Sciences. 164(2). PP: 298-304.
Roig, J.C., Garcia, J.S., & Moliner, M.A. (2009) Perceived value and costumer loyalty in financial services”, Serv. Ind.J 29 (6), pp. 775-789.
Ryu, K., Han, H., & Jang, S. (2010) .Relationships among hedonic and utilitarian values,satisfaction and behavioral intentions in the fast casual restaurant industry, Contemp.Hosp.Manag.22 (3), pp. 416-432.
Sanchez, R., Iniesta, A.M., & Holbrook, M.B. (2009). The conceptualization and measurement of consumer value in services, International journal of market research, 5(1), pp. 93-113.
Scott, J.E. .Facilitating interorganizationas (2013). learning with information technology, Journal of management information system 17(1), pp. 81-113.
Statistical Yearbook of Insurance Industry Central Insurance of the Islamic Republic of Iran, Tehran
Vazifedost, h., & architect, s (2014). The Relationship between Seller's Ethical Behavior with Insurers' Satisfaction, Confidence, and Loyalty in Life Insurance. Insurance Research Paper, 29 (1), pp. 127-151.
Wang, S. Tomlinson, E.C. & Noe, R.A. (2010) “The roe of mentor trust and protege intenal locus of control in formal mentoring relationships”, Journal of applied psychology 95 (2), pp. 358-367.
Zur, A., Leckie, C., & Webster, C. M. (2012). Cognitive and affective trust between Australian expoters and their overseas buyers. Australas Mark.J.20 (1), 73-79.