Keyword Index

A

  • Advertising Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
  • Advertising effectiveness Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
  • AISDALSLOVE Model Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
  • Attractiveness The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
  • Audience Involvement Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]

B

  • Banking industry To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
  • Brand Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2016, Pages 1-15]
  • Brand Performance evaluation based on data envelopment analysis approach to brand and brand equity model [Volume 8, Issue 16, 2016, Pages 37-58]
  • Business models Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
  • Business strategy Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]

C

  • Celebrity The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
  • Choice A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
  • Corporate social responsibility The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]
  • Culture Knowledge Creation Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
  • Customer involvement customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
  • Customer relationship management Review and analyze market basket and order goods store chain [Volume 8, Issue 16, 2016, Pages 161-184]

D

  • Data mining Review and analyze market basket and order goods store chain [Volume 8, Issue 16, 2016, Pages 161-184]
  • Delphi A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
  • Dematel A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
  • Dry Port A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]

E

  • Empowerment Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
  • Entrepreneurial orientation Investigation of the Effect of Entrepreneurial Orientation on Organizational Performance in a Turbulent Environment (The Case of SMEs) [Volume 8, Issue 15, 2016, Pages 109-131]
  • Everyday life Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
  • Excellence in operations Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]

F

  • Factors Affecting Lifestyle The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
  • Familiarity The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]

G

  • Globalization Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
  • Green marketing Examine the role of top managers in Green Purchasing Standards useing structural equation modeling (Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2016, Pages 59-78]
  • Green Purchasing Examine the role of top managers in Green Purchasing Standards useing structural equation modeling (Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2016, Pages 59-78]

H

  • Hinterland A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]

I

  • IAU Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2016, Pages 99-120]
  • Intermodal Transport A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
  • Iran Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2016, Pages 1-15]
  • Iranian goods A Comparative study of the Consumption Style of Iranian Goods between Urban and Rural Areas [Volume 8, Issue 15, 2016, Pages 1-20]

K

L

  • Likeability The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
  • Loyalty The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
  • Loyalty Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2016, Pages 1-15]

M

  • Marketing Knowledge Management To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]

N

  • New product development customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
  • New Product Performance customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
  • North Khorasan The Influence of Exporters' Features on Perceived Obstacles to Regional Export Development [Volume 8, Issue 15, 2016, Pages 165-184]

O

  • Organizational Performance Investigation of the Effect of Entrepreneurial Orientation on Organizational Performance in a Turbulent Environment (The Case of SMEs) [Volume 8, Issue 15, 2016, Pages 109-131]
  • Organizational Performance To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
  • Organizational Performance Impact on teleworking on organizational performance with structural equation modeling [Volume 8, Issue 16, 2016, Pages 141-159]

P

  • Pattern A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
  • Perceived Value The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
  • Performance Evaluation Performance evaluation based on data envelopment analysis approach to brand and brand equity model [Volume 8, Issue 16, 2016, Pages 37-58]
  • Purchase Intention Lifestyle The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
  • Purchase intentions The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]

Q

  • Quality of educational services Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2016, Pages 99-120]

R

  • Relationship Quality The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]

S

  • SERVQUAL Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2016, Pages 99-120]
  • Similarity The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
  • Stock Exchange financial marketing mix 7ps inTehran stock exchange [Volume 8, Issue 16, 2016, Pages 233-283]
  • Strategy Development Knowledge Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
  • Structural Equation Modeling customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
  • Structural Equation Modeling Examine the role of top managers in Green Purchasing Standards useing structural equation modeling (Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2016, Pages 59-78]
  • Structural Equation Modeling The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
  • Structural Equation Modelling To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
  • Supply chain Assessment of Components Supply Chain Flexibility of Ceramic Tiles Based on Structural Equation [Volume 8, Issue 15, 2016, Pages 241-264]

T

  • Tehran city A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
  • Travel agency A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
  • Trust The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]