A
-
Advertising
Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
-
Advertising effectiveness
Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
-
AISDALSLOVE Model
Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
-
Attractiveness
The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
-
Audience Involvement
Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
B
-
Banking industry
To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
-
Brand
Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2016, Pages 1-15]
-
Brand
Performance evaluation based on data envelopment analysis approach to brand and brand equity model [Volume 8, Issue 16, 2016, Pages 37-58]
-
Business models
Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
-
Business strategy
Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
C
-
Celebrity
The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
-
Choice
A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
-
Corporate social responsibility
The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]
-
Culture Knowledge Creation
Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
-
Customer involvement
customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
-
Customer relationship management
Review and analyze market basket
and order goods store chain [Volume 8, Issue 16, 2016, Pages 161-184]
D
-
Data mining
Review and analyze market basket
and order goods store chain [Volume 8, Issue 16, 2016, Pages 161-184]
-
Delphi
A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
-
Dematel
A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
-
Dry Port
A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
E
-
Empowerment
Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
-
Entrepreneurial orientation
Investigation of the Effect of Entrepreneurial Orientation on Organizational Performance in a Turbulent Environment (The Case of SMEs) [Volume 8, Issue 15, 2016, Pages 109-131]
-
Everyday life
Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
-
Excellence in operations
Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
F
-
Factors Affecting Lifestyle
The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
-
Familiarity
The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
G
-
Globalization
Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
-
Green marketing
Examine the role of top managers in Green Purchasing Standards useing structural equation modeling
(Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2016, Pages 59-78]
-
Green Purchasing
Examine the role of top managers in Green Purchasing Standards useing structural equation modeling
(Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2016, Pages 59-78]
H
-
Hinterland
A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
I
-
IAU
Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2016, Pages 99-120]
-
Intermodal Transport
A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
-
Iran
Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2016, Pages 1-15]
-
Iranian goods
A Comparative study of the Consumption Style of Iranian Goods between Urban and Rural Areas [Volume 8, Issue 15, 2016, Pages 1-20]
L
-
Likeability
The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
-
Loyalty
The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
-
Loyalty
Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2016, Pages 1-15]
M
-
Marketing Knowledge Management
To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
N
-
New product development
customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
-
New Product Performance
customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
-
North Khorasan
The Influence of Exporters' Features on Perceived Obstacles to Regional Export Development [Volume 8, Issue 15, 2016, Pages 165-184]
O
-
Organizational Performance
Investigation of the Effect of Entrepreneurial Orientation on Organizational Performance in a Turbulent Environment (The Case of SMEs) [Volume 8, Issue 15, 2016, Pages 109-131]
-
Organizational Performance
To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
-
Organizational Performance
Impact on teleworking on organizational performance with structural equation modeling [Volume 8, Issue 16, 2016, Pages 141-159]
P
-
Pattern
A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
-
Perceived Value
The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
-
Performance Evaluation
Performance evaluation based on data envelopment analysis approach to brand and brand equity model [Volume 8, Issue 16, 2016, Pages 37-58]
-
Purchase Intention Lifestyle
The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
-
Purchase intentions
The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]
Q
-
Quality of educational services
Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2016, Pages 99-120]
R
-
Relationship Quality
The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
S
-
SERVQUAL
Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2016, Pages 99-120]
-
Similarity
The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
-
Stock Exchange
financial marketing mix 7ps inTehran stock exchange [Volume 8, Issue 16, 2016, Pages 233-283]
-
Strategy Development Knowledge
Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
-
Structural Equation Modeling
customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
-
Structural Equation Modeling
Examine the role of top managers in Green Purchasing Standards useing structural equation modeling
(Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2016, Pages 59-78]
-
Structural Equation Modeling
The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
-
Structural Equation Modelling
To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
-
Supply chain
Assessment of Components Supply Chain Flexibility of Ceramic Tiles Based on Structural Equation [Volume 8, Issue 15, 2016, Pages 241-264]
T
-
Tehran city
A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
-
Travel agency
A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
-
Trust
The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]
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