تبیین الگوی همکاری رقابتی برای ورود به بازار در صنعت فناوری اطلاعات و ارتباطات

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت، دانشکده علوم اجتماعی و اقتصادی، دانشگاه الزهرا، تهران

2 دانشیار، دانشکده علوم اجتماعی و اقتصادی، دانشگاه الزهرا، تهران

3 استاد، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران

10.29252/bar.2021.14350.3605

چکیده

ورود موفق به بازار، مدیریت هزینه­ها و ریسک یکی از مهم­ترین چالش­هایی است که سازمان­ها در بازارهای فرارقابتی و پویای امروز با آن رو­به­رو هستند. تغییر نگرش­ها در حوزه رقابت از یکسو و هزینه­های سنگین ورود به بازار از سوی دیگر، موجب ظهور همکاری­های رقابتی در ورود به بازار شرکت ­ها شده حال آنکه مطالعه جامعی در این زمنیه وجود ندارد. هدف پژوهش حاضر تبیین الگوی همکاری رقابتی به منظور ورود به بازار است و با توجه به اینکه صنعت فناوری اطلاعات و ارتباطات ایران تجربه این نوع همکاری­ها را داراست، به عنوان جامعه پژوهش انتخاب شده است. به این منظور ابتدا با استفاده از استراتژی نظریه داده بنیاد چندگانه به تحلیل داده­های حاصل از مرور نظام­مند پیشینه در بازه زمانی 15 سال اخیر پرداخته، سپس تا رسیدن به اشباع نظری با 16 نفر از خبرگان مصاحبه صورت گرفته است و پس از برگزاری گروه کانون، الگوی همکاری رقابتی برای ورود به بازار با سه سازه­ اصلی شامل «محرک­های همکاری رقابتی»، «شکل­دهی و مدیریت» و «عملکرد همکاری رقابتی»، 14 سازه­ فرعی ، 51 مفهوم که  22 مورد مرتبط با محرک­های همکاری رقابتی، 17 مورد مرتبط با شکل­دهی و مدیریت و 12 مورد مرتبط با عملکرد همکاری رقابتی بودند؛ مفهوم‌پردازی شد.

کلیدواژه‌ها


عنوان مقاله [English]

Explaining the Coopetition Model for Market Entry in the ICT Sector

نویسندگان [English]

  • Elham Vahidinia 1
  • Masume Hosseinzade Shahri 2
  • Hamid Khodadad, Hosseini 3
  • Neda Abdolvand 2
1 PhD. student, Faculty of Social Siecnces and Economics, Alzahra University, Tehran
2 Associate Professor, Faculty of Social Sciences and Economics, Alzahra University, Tehran
3 Professor, Faculty of Management and Economics, Tarbiat Modares University, Tehran
چکیده [English]

Successful market entry, cost, and risk management are some of the most important challenges, facing organizations in today's highly competitive and dynamic markets. Changing attitudes toward competition on one hand and the high cost of the entrance, on the other hand, led to the formation of new concepts such as coopetition. Despite the importance, there is no comprehensive research on this issue. So the purpose of this research is to explain the coopetition model for market entry and by considering Iran's Information and Communication Technology (ICT) industry coopetition projects, it has been selected as the statistical population for this research. data gathered through two phases including systematic literature review over the past 15 years and interviews with 16 ICT experts, then data analyzed through Multi Grounded Theory (MGT). Finally and after a focus group composing of ICT experts, a conceptual model is developed about market entry through coopetition, which composed of three constructs: "coopetition antecedents", " shaping and managing coopetition", and "coopetition performance", 51 variables, 22 relates to coopetition antecedents, 17 relates to shaping and managing and 12 relates to coopetition performance.

کلیدواژه‌ها [English]

  • Antecedents
  • Coopetition
  • Managing & shaping
  • Market entry
  • Performance
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