تأثیر حافظه سازمانی بر عملکرد توسعه محصول جدید در شرکت‌های دانش‌بنیان

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار گروه مدیریت دانشکده علوم اداری و اقتصاد دانشگاه ولی عصر (عج) رفسنجان

2 استادیار گروه علوم اجتماعی و اقتصاد، دانشگاه پیام نور، تهران، ایران

چکیده

امروزه ارائه بهترین عملکرد توسعه محصولات جدید، به اساسی­ترین دغدغه مدیران شرکت‌های دانش­بنیان مبدل شده ­و می­کوشند تا با بهره­گیری از تکنیک­های ­مختلف، به عملکرد برتر دست یابند. حافظه سازمانی، بازنمای دانش و تجربه انباشته سازمانی است که می‎تواند پیامدهای مطلوب یا نامطلوبی برای عملکرد توسعه محصول جدید در بازارهای آشفته فناورانه به همراه داشته باشد. درک سازوکارها و عوامل زمینه‎ای شکل­دهنده نقش حافظه سازمانی اهمیت زیادی برای بهبود عملکرد توسعه محصول جدید دارد. در نتیجه هدف از پژوهش حاضر بررسی تأثیر حافظه سازمانی بر عملکرد توسعه محصول جدید با تبیین نقش میانجی دوسوتوانی سازمانی و نقش تعدیلگر آشفتگی فناورانه و نوآوری می‌باشد. جامعه آماری در این پژوهش شرکت­های دانش بنیان مستقر در پارک علم و فناوری دانشگاه تهران بود. برای به دست آوردن حجم نمونه از روش نمونه­گیری تصادفی طبقه­ای و فرمول کوکران استفاده گردید و برای جمع­آوری داده­ها نیز پرسشنامه استاندارد بکار برده شد که روایی آن از طریق روایی صوری و پایایی آن نیز با آلفای کرونباخ محاسبه گردید. برای تجزیه و تحلیل داده­ها از مدل­سازی ­معادلات ­ساختاری و نرم­افزار PLS استفاده شده است.یافته­ها نشان­ می­دهد که حافظه سازمانی به صورت مستقیم و غیر مستقیم (از طریق دوسوتوانی سازمانی) بر عملکرد توسعه محصول جدید تأثیر معناداری دارد و نوآوری سازمانی و آشفتگی‎های فناورانه در رابطه بین حافظه سازمانی و دوسوتوانی سازمانی نقش تعدیلگر دارند. نتایج همچنین نشان می‎دهد که اکتشاف و بهره‎برداری به بهره‎گیری بهتر از حافظه سازمانی با هدف افزایش عملکرد توسعه محصول جدید کمک کند.

کلیدواژه‌ها


عنوان مقاله [English]

The impact of organizational memory on the development of new products in knowledge-based companies

نویسندگان [English]

  • Mahdi Dehghani Soltani 1
  • Maryam Mesbahi 2
1 Assistant Professor, In Management, Faculty of Administrative Sciences and Economic, Vali-e-Asr University of Rafsanjan, Rafsanjan, Iran
2 Assistant Professor, Department of Management, Economy and Accounting, Payame Noor University, Tehran, Iran
چکیده [English]

Nowadays, offering the best performance for the development of a new product has become the most important concern of the managers in knowledge-based companies. They try to achieve a superior performance by using different techniques. Organizational memory is a knowledge representation and an accumulated organizational experience that can have adverse or unfavorable consequences for the development of new products in turbulent technological markets. Understanding the mechanisms and underlying factors that shape the role of organizational memory is important to improve the performance of new product development. The purpose of this study was to investigate the effect of organizational memory on new product development performance in knowledge-based companies. The investigation is conducted by explaining the role of organizational ambidexterity, technological turbulence and organizational Innovation. The managers and vice presidents of the knowledge-based companies located in the science and technology parks of Tehran University constituted the research population. A random sampling method and Cochran formula were used to obtain the research sample. A standardized questionnaire was used as a tool for collecting the required data whose validity and reliability were examined through the content validity and Cronbach's alpha respectively. The PLS software and structural equation modeling were used for the data analysis. The findings show that organizational memory has a significant effect on the new product development performance through organizational ambidexterity, and organizational innovation and technological turbulence proved to have a moderating role in the relationship between organizational memory and organizational ambidexterity. The results also show that exploration and exploitation will help to better utilize organizational memory to increase the new product development performance.

کلیدواژه‌ها [English]

  • Organizational memory
  • New product development Performance
  • Organizational ambidexterity
  • Technological turbulence
  • Organizational innovation
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