نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسی ارشد مدیریت کارآفرینی دانشگاه تهران
2 استادیار دانشکده مهندسی دانشگاه سیستان وبلوچستان
3 کارشناسی ارشد مدیریت دانشگاه علامه طباطبائی
4 دانشجوی کارشناسی ارشد مدیریت کارآفرینی دانشگاه تهران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Compiling of strategies in organization and various parts of community is response to which changes is occurring in various area especially in economic and industrial ones. In this study, to design a model for strategy formulation and strategy firm production of a comprehensive strategy framework in the form of exploratory studies, mixed use is thus the stage of qualitative case study method (pure milk company) and a small stage Method of descriptive information is collected. Information gathering stage semi-structured qualitative interviews with 24 people and open the experts and pundits, and review multiple sources and documentation has been. Firstly, the company mission statement, making the second stage screening factors due to fuzzy logic, in the third stage of completion of Swat matrix according to previous information and extract the four strategies and ultimately making decisions with quantitative methods using questionnaires to the priority Classification strategies to help extractive AHP has been a result of the best strategy for firms looking for market development and product strategy.
کلیدواژه‌ها [English]
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