نوع مقاله : مقاله پژوهشی
نویسندگان
1 عضوهیات علمی دانشکده مدیریت و حسابداری دانشگاه شهید بهشتی
2 دکتری مدیریت بازرگانی و مدرس دانشگاه ، نویسنده مسئول
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The aims ‘paper is to find how advertising to influence the decisions' customers and consumers, and how their impacts peruse from a process and special model? Therefore, this paper could classify more than 30 models that some of them have common results but some of them have not. Results of this research have provided a total model based on different models since 1898 up to now. In this research firstly models of traditional hierarchy has described and then explain modern hierarchy models. Research results show that electronic advertising to become an important channel for e - marketing in B2B and B2C. Thus, the strategic special model for internet advertising present based on critique of different models.
کلیدواژهها [English]
)