تاثیر قابلیت پویا و قابلیت نوآوری بر مزیت رقابتی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار، گروه مدیریت، دانشکده علوم اجتماعی و اقتصادی، دانشگاه الزهرا (س)

2 کارشناسی ارشد، گروه مدیریت، دانشکده علوم اجتماعی و اقتصادی، دانشگاه الزهرا (س)

چکیده

محیط رقابتی امروز به دلیل اینکه به شدت درحال تغییر بوده و نوع تغییرات بسیارمتنوع شده­است­، نیازمند قابلیت‌هایی هستند که بتوانند برای بنگاه­ها مزیت­رقابتی به وجودآورند. هدف این تحقیق بررسی تاثیر قابلیت­های پویا و قابلیت­های نوآوری در دستیابی به
مزیت­رقابتی است. پنج قابلیت ادراک، یادگیری، ادغام، هماهنگی و پیکربندی مجدد به­عنوان قابلیت‌های پویا و قابلیت­های بهره­برداری و کشف به­عنوان قابلیت­های نوآوری شناسایی شدند و برای مزیت­رقابتی سه بعد استراتژی رهبری‌­هزینه، تمایز و تمرکز در­نظر گرفته شده است. نمونۀ آماری شامل 217 شرکت تولیدکننده سیستم­های سرمایشی و گرمایشی در شهر تهران است؛ که با استفاده از روش نمونه­گیری در دسترس انتخاب شدند. این پژوهش از لحاظ هدف، کاربردی و ازنظر جمع­آوری داده­ها توصیفی و از نوع همبستگی است. برای تجزیه ‌و تحلیل داده­ها از مدل معادلات ساختاری برای کلیت مدل، مدل اندازه­گیری PLS، آزمون همبستگی، مقایسه میانگین یک گروهی و مقایسه میانگین دو جامعه مستقل استفاده شده­است. یافته­ها نشان­داد که در رسیدن به استراتژی رهبری هزینه و تمرکز تمام ابعاد قابلیت پویا اثر مثبت و معنادار دارند اما در رسیدن به استراتژی تمایز فقط قابلیت ادراک اثر مثبت و معنادار دارد و هر دو بعد قابلیت نوآوری بر ابعاد مزیت رقابتی اثر مثبت و معنادار دارند.

کلیدواژه‌ها

عنوان مقاله [English]

The impact of Dynamic Capability and Innovation Capability on Competitive Advantage

نویسندگان [English]

  • Masoumeh Hoseinzadeh Shahri 1
  • Sahebeh Shahini 2
1 Associate Professor, Department of Management, Faculty of Social and Economic Sciences, Al-Zahra University
2 M.A Student, Department of Management, Faculty of Social and Economic Sciences, Al-Zahra University
چکیده [English]

Due to its highly changing nature and variety, competition nowadays requires capabilities that can provide competitive advantages for firms. The purpose of this research is to investigate the effect of dynamic capabilities and innovation capabilities on competitive advantage. Sensing, learning, integration, coordination and reconfigured capabilities are taken into account as the dynamic capabilities, and exploitation and exploration capabilities were taken into account as the innovation capabilities. As for competitive advantage, three dimensions including cost leadership, differentiation and focus strategy were taken into consideration. The sample consisted of 217 companies which manufactured heating and cooling systems in Tehran. They were selected by Sampling Available. The research is an applied study and, in terms of data collection, it is a descriptive and correlational study. To analyze the data, the structural equation model was used. PLS measurement, correlation test, mean comparison of one group and comparison of the mean of two independent groups were conducted too. The findings indicate that, to achieve a cost leadership strategy, all the dimensions of dynamic capabilities are of positive and significant effects. However, to reach the differentiation strategy, only the sensing capability has a positive and significant effect, and both dimensions of innovation capability have a positive and significant effect on the dimensions of competitive advantage. 

کلیدواژه‌ها [English]

  • Competitive Advantage
  • Dynamic capability
  • Innovation Capability

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کاوش‌های مدیریت بازرگانی
دوره 10، شماره 19
شهریور 1397
صفحه 123-141

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