نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه مدیریت دانشگاه لرستان، خرم آباد، ایران
2 استادیار دانشکده مدیریت و حسابداری دانشگاه امام رضا، مشهد، ایران
3 کارشناسی ارشد مدیریت بازرگانی، دانشگاه لرستان، خرم آباد، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
In today's highly competitive world, studying consumer behavior is inevitable for any organization, large or small, and neglecting this can lead to the failure of any organization. One of the factors influencing the behavior of consumers is lifestyle. Behavior of members of any society according to culture, religion and values follow a set of beliefs and patterns that understanding these beliefs and patterns and their impact on consumer behavior can be useful. The aim of this study was to investigate the effect of Iranian lifestyle and Islamic lifestyle on consumer behavior. The statistical population of the study includes all residents of Khorramabad. A questionnaire was used to collect data. The research method is descriptive-survey and applied in terms of purpose. Statistical data were collected during the first 6 months of 1397 and the structural equation modeling technique was used. According to the research results, Iranian and Islamic lifestyle has a positive and significant effect on consumer behavior.
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