تبیین عملکرد صادراتی با تعهد صادرات

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار دانشکده مدیریت، دانشگاه تهران

2 کارشناس ارشد مدیریت بازرگانی گرایش مالی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان

3 دانشجوی دکتری مدیریت بازرگانی بین الملل، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان

چکیده

 با افزایش رقابت در حیطه بازاریابی، صادرات و تلاش شرکت‌های صادراتی برای به­دست گرفتن بازار به‌طور مداوم در حال دگرگونی است، شناسایی عوامل تأثیرگذار بر عملکرد صادراتی، منافع شرکت‌های صادراتی را افزایش می‌دهد. لذا هدف از پژوهش حاضر بررسی تأثیر عوامل ‌مؤثر سازمانی (بازارمحوری، رقیب‎محوری، مشتری‎محوری و کیفیت روابط) بر عملکرد صادراتی با میانجی‎گری تعهد صادراتی شرکت‎ها است. پژوهش از نظر روش توصیفی- علّی است. جامعه پژوهش ۸۰ شرکت صادراتی فعال شهرستان خرمشهر است. برای گردآوری داده‌ها از روش تمام‎شماری و پرسشنامه‌های استاندارد استفاده شده است. روایی پرسشنامه به روش محتوایی و روایی همگرا و واگرا و پایایی پرسشنامه بر اساس آلفای کرونباخ و پایایی مرکب مورد تأیید قرارگرفته است. آزمون فرضیه‌های پژوهش بر مبنای مدل‌سازی معادلات ساختاری مورد سنجش قرارگرفته است. نتایج تحلیل داده‌ها حاکی از تأیید رابطه و همبستگی سه عامل بازارمحوری، مشتری‌محوری و رقیب‌محوری با عملکرد صادراتی و عدم تأیید کیفیت روابط بر عملکرد صادرات است. همچنین نقش میانجی‎گر تعهد سازمانی در رابطه 4 عامل درون‌سازمانی بر عملکرد صادراتی در روابط (به‌جز رابطه بین کیفیت روابط و عملکرد) مورد تأیید قرار گرفت.

کلیدواژه‌ها

عنوان مقاله [English]

Explain export performance with export commitment

نویسندگان [English]

  • Hashem Aghazadeh 1
  • Zohreh Rahimi Ghonghani 2
  • Hossin Balochi 3
1 Associate Professor, Faculty of Management, University of Tehran
2 Master of Business Administration in Finance, Faculty of Economics, Management and Administrative Sciences, Semnan University
3 PhD students in International Business Management, Faculty of Economics, Management and Administrative Sciences, Semnan University
چکیده [English]

With increasing competition in the field of marketing, exports and the efforts of export companies to capture the market is constantly changing, identifying the factors that affect export performance increases the benefits of export companies. Therefore, the purpose of this study is to investigate the effect of effective organizational factors (market-oriented, competitor-centered, customer-centric and quality of relationships) on export performance mediated by companies' export commitment. The research is descriptive-causal in terms of method. The research community is 80 active export companies in Khorramshahr. Census method and standard questionnaires were used to collect data. The validity of the questionnaire was confirmed by content method and convergent and divergent validity and the reliability of the questionnaire was based on Cronbach's alpha and composite reliability. The test of research hypotheses is based on structural equation modeling. The results of data analysis indicate the confirmation of the relationship and correlation between the three factors of market-oriented, customer-oriented and competitor-oriented with export performance and non-confirmation of the quality of relationships on export performance. Also, the mediating role of organizational commitment in the relationship between 4 internal factors on export performance in relationships (except the relationship between relationship quality and performance) was confirmed.

کلیدواژه‌ها [English]

  • Export performance
  • Organizational effective factors
  • Export commitment

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کاوش‌های مدیریت بازرگانی
دوره 12، شماره 23
شهریور 1399
صفحه 85-114

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