نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار دانشگاه مازندران
2 دانشجوی کارشناسی ارشد مدیریت بازرگانی دانشگاه مازندران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The different organizational levels of strategies are planned for a suitable react related to environmental factors. Consequently, it is crucial for organizations to confirm these strategies with organizational changes. After studying of literature about Business level strategies and environmental uncertainty, we proposed a suitable model. With combination of Porter and Miles & Snow models, four types of business strategy were introduced that included: prospector, analyzer, low-cost defender and differentiation defender. The statistical society included 44 managers and experts from Pegah Fars company and 32 managers and experts of Sham Sham company and we used Questionnaire to collect data. The results showed that there is difference between expected and existed situation of business strategy in both companies. Also base on the conceptual model, there is not fitness between business strategy and external environment, in both companies.
کلیدواژهها [English]
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