نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه مدیریت، دانشکده مدیریت، دانشگاه تهران، تهران، ایران
2 گروه مدیریت، دانشکده مدیریت،آزاد اسلامی، تهران ، ایران
3 گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه آزاد تهران شمال ، تهران، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The paper’s aim is to study about the usability of online banking interface, correcting the user-friendliness of web interface, and improving attraction of bank website, which have gradually become essential the network marketing strategy of the banks. This study took three banks web site as a case study to record subjects’’ eye tracking data of time to first fixation, AOI place, fixation duration and blink count and so on by using Tobii T60XL Eye Tracking, while users’ login online banking web interface, and analyzed that the effects of webpage layout, navigation, colors, the amount of information representation which impacts on the usability of online banking interface. We used eye trach and self-report for collecting data. Research reveals that overall usability score for banks of Melli, Mellat and Saman are 80% 75% and 89% respectively. The results demonstrate that the login entry, account login information and other key control buttons should be located in the upper right corner to quickly lock the goal, and the interface should have a modify amount of information representation, reasonable font size settings, the appropriate proportion, simple, harmonious and warmth design style.
کلیدواژه‌ها [English]
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