نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار, گروه مدیریت صنعتی, دانشکده مدیریت و اقتصاد, دانشگاه گیلان, رشت, ایران
2 دانشیار, گروه مدیریت بازرگانی, دانشکده مدیریت و اقتصاد, دانشگاه گیلان, رشت, ایران
3 دکتری مدیریت تولید و عملیات, صنعتی, دانشگاه گیلان, رشت, ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
EXTENDED ABSTRACT
Introduction
In today's highly competitive environment, to guarantee their financial position and maintain their market share, institutions, and organizations should strengthen their ability to respond to the environmental changes of customers and, according to Sergio Ziman, provide more reasons to customers than that. encourage them to buy and create a long-term relationship with the company. Competitive advantage is one of the important issues that have been emphasized in the management literature in recent years and is one of the components that guarantee organizational sustainability. Also, companies need to design and adopt strategies that can help them improve their performance. In such a competitive environment, companies can survive by synchronizing themselves with the changing dynamic competitive conditions; In other words, company managers will see the results of their decisions in the form of strategy selection in the mirror of their performance criteria, and a company with distinctive capabilities and advantages has a higher probability of creating superior value. for the customer and achieving a competitive advantage.
Methodology
In this research, two documentary and field methods were used to identify these issues. The statistical population consists of managers and experts from eight city development and construction cooperative companies and the Ministry of Cooperation, Labor, and Social Welfare of Gilan province. The data analysis method is more complex. Meta-synthesis is a type of qualitative study that uses the findings of other qualitative research in the field of a subject as data.
Results and Discussion
We know that organizations are the systematic coordination and cooperation of several people, systems, and methods that work continuously through the division of tasks and the establishment of regular and logical relationships to achieve a common goal or purpose. Cooperation is the process of involvement of employees in the strategic and tactical decisions of the organization, which happens formally or informally at a certain level and limits. Every organization is created with an existential philosophy, and to realize this existential philosophy, it must turn it into a goal and plan. To clarify the goals of the organization, it needs to coordinate with the environment. According to Barnard, the task of management is to shape maintain, and apply the benefits of management to achieve the desired goals. By being together, some people establish a relationship and become purposeful, and finally create harmony and continue by creating a cooperation system.
Conclusion
The total findings show that the competitive advantages of city development and construction cooperative companies in Gilan province include the following subcategories: common goal, communication, and willingness to serve. The results of this research and similar research can help the managers of newly established companies to successfully start their work, and on the other hand, it can open the way for managers of long-standing cooperatives to respond. to new obligations and requirements and to be by the requirements of the time.
کلیدواژه‌ها [English]
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