Design of an advertising model (5M) based on the use of augmented reality technology

Volume 15, Issue 31, November 2023, Pages 161-188

10.22034/jbar.2023.18284.4165

Davod Feiz; Fahime Mahavarpour; Mohammad Ebrahim Baghernezhad Hamzekolaie

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Explain and analyze the advertising strategy in reconstructing the mental image of tourists

Volume 14, Issue 28, October 2022, Pages 261-292

10.22034/jbar.2022.17616.4094

Hala Youssef; Bahman Hajipour; Gholamhossain Khorshidi; Mohammad Reza Hamidizadeh

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Effectiveness of Advertisements on Electronic Social Networks

Volume 9, Issue 17, October 2017, Pages 149-173

10.29252/bar.9.17.149

Mohsen Shafiei Nikabadi; Ali Asghar Zarei

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Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model

Volume 8, Issue 15, July 2016, Pages 185-209

Ali Sanayei; Majid Mohammad Shafiee; Maede Amini Velashani

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Consumers’ Attitude Towards Advertising

Volume 7, Issue 13, May 2015, Pages 1-23

Seyed Mohammad Tabatabaei Nasab; Fateme Parish

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The role of customer based brand equity in the effect of advertising on consumer response

Volume 6, Issue 12, June 2014, Pages 137-148

Azar KaffashPoor; Ata Ollah Harandi; sayedahZahra Fatemi

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Investigating The Role of Promotional Mix on Increasing the Sale of Cosmetics (Case Study:Atousa A Hair Color)

Volume 5, Issue 9, May 2013, Pages 21-38

Mirzahasan Hosseine; Behnam Dehban; Maryam Motavalli

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