A
-
Absorbing deposits
Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
-
Abusive supervision
Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
-
Accelerator
Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2022, Pages 291-316]
-
Adaptive Business Model
Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
-
Adaptive Sales Behavior
Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
-
Adolescents
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
-
Advantages
Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet [Volume 12, Issue 23, 2020, Pages 365-389]
-
Advertising
The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
-
Advertising
Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
-
Advertising
Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
-
Advertising
Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
-
Advertising
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
-
Advertising
Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
-
Advertising attitude
Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes [Volume 12, Issue 24, 2020, Pages 347-368]
-
Advertising campaigns
The Determinants of Choosing Endorser in Iranian Campaigns [Volume 10, Issue 20, 2018, Pages 283-307]
-
Advertising effectiveness
An Effectiveness Strategic E-Advertising Model
for Consumer's Behavior [Volume 3, Issue 6, 2012, Pages 150-176]
-
Advertising effectiveness
Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
-
Advertising effectiveness
The Determinants of Choosing Endorser in Iranian Campaigns [Volume 10, Issue 20, 2018, Pages 283-307]
-
Advertising model
Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
-
Advertising models
An Effectiveness Strategic E-Advertising Model
for Consumer's Behavior [Volume 3, Issue 6, 2012, Pages 150-176]
-
Advertising strategy
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
-
Aesthetics of Products
The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2021, Pages 477-502]
-
Affecting Factors on Competitiveness
Explaining the Competitiveness of Iran’s Engineering and Consulting Engineer Companies in the field of Oil, Gas and Petrochemical [Volume 12, Issue 24, 2020, Pages 185-213]
-
Affective commitment
The Antecedents of Organizational Commitment; Case study: Employees of Jahad Daneshgahi [Volume 3, Issue 6, 2012, Pages 105-122]
-
Affective commitment
The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2019, Pages 129-148]
-
Affective commitment
Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
-
Affective-Experiential route
Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
-
Agility
Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
-
Agility
Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]
-
Agricultural machinery
Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
-
Agriculture
Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
-
AHP
Design Pattern in Strategy Development for Manufacturing Enterprises [Volume 4, Issue 8, 2013, Pages 114-140]
-
AHP
Explanation of ATM Location Pattern [Volume 3, Issue 5, 2012, Pages 74-96]
-
AHP
Analysis of Barriers in Using IT in Iranian Food Industries
(Case Study: Food Industries of Yazd Province) [Volume 2, Issue 4, 2011, Pages 74-91]
-
AHP Method
Investigation the Impact of Organizational learning Capability on SME Performance in Kerman with AHP Model [Volume 2, Issue 3, 2011, Pages 78-95]
-
AISDALSLOVE Model
Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
-
Alignment
Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
-
Alignment
Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
-
Altruistic Value
Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
-
Analytic Network Process
A model for Order Allocation in Multi Supplier, Multi Product and Multi Period Situation, Considering Incremental Discounts [Volume 4, Issue 7, 2013, Pages 122-146]
-
ANP
Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
-
Antecedent
Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2023, Pages 199-231]
-
Antecedents
Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2020, Pages 511-538]
-
Antecedents
Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2022, Pages 1-28]
-
Applicants intention
Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
-
Applying Knowledge
Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]
-
Archetype in marketing
Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
-
Architectural Marketing Capabilities.
Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
-
Artificial intelligence
Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
-
Artificial neural network
Comparison of the Performances of Classical Models and Artificial Intelligence in Predicting Bank Customers' Credit Status [Volume 10, Issue 20, 2018, Pages 51-69]
-
Art-industry of handwoven carpet
Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet [Volume 12, Issue 23, 2020, Pages 365-389]
-
Arvand free zone
The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
-
Arvand free zone
Presenting the Pattern of Competition in Free Trade Zones [Volume 11, Issue 21, 2019, Pages 181-207]
-
Assessment and Evaluation
Ranking the Factors of Knowledge Management in Selected Universities [Volume 3, Issue 5, 2012, Pages 56-73]
-
ATM
Explanation of ATM Location Pattern [Volume 3, Issue 5, 2012, Pages 74-96]
-
Attitude
The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
-
Attitude
Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
-
Attitude and behavior of customer
Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
-
Attitudes toward Counterfeit Products
Assessing the Attitude towards Buying Counterfeit Goods and the Desire to Buy from Gray Market [Volume 12, Issue 24, 2020, Pages 133-163]
-
Attitude towards brand development
Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
-
Attitudinal Inconsistency
Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior [Volume 12, Issue 23, 2020, Pages 1-33]
-
Attitudinal Loyalty
Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
-
Attracting new users
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
-
Attracting social network tracking
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
-
Attractiveness
The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
-
Audience Involvement
Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
-
Augmented constraint
Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
-
Automotiveparts industry
An Interaction Model for Supply Chain Relationships in small
and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
-
Auto parts manufacturers
Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2017, Pages 61-81]
-
Availability and ttractiveness of alternatives
Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
B
-
Balanced scorecard
Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
-
Balanced scorecard
Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
-
Balanced Score Card
A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
-
Balanced Scorecard (BSC)
Description of Electronic Customer Relationship Management Situation [Volume 1, Issue 2, 2009, Pages 48-77]
-
Bank
Explanation of ATM Location Pattern [Volume 3, Issue 5, 2012, Pages 74-96]
-
Bank
A Study of Customers' Perceptions of Brand Positioning In Iranian Banks Using Perceptual Map Technique (Case Study: Melli and Parsian Banks in Tehran) [Volume 2, Issue 4, 2011, Pages 1-27]
-
Bank
Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
-
Banking
Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2018, Pages 263-281]
-
Banking industry
Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
-
Banking industry
To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
-
Banking industry
Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]
-
Banking industry
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
-
Banking marketing
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
-
Banking services
Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
-
Banking services
Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
-
Banking system
Comparison of the Performances of Classical Models and Artificial Intelligence in Predicting Bank Customers' Credit Status [Volume 10, Issue 20, 2018, Pages 51-69]
-
Bank level Strategy
The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
-
Bank liquidity
Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
-
Banks
An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
-
Bank Service Quality
Determining an Assessment Approach For Banking Services Situation [Volume 5, Issue 9, 2013, Pages 119-137]
-
Bank services
Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
-
Behavioral competencies
Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
-
Behavioral intention
The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
-
Behavioral intention
Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
-
Behavioral intention
The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
-
Behavioral Intentions
Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2013, Pages 97-118]
-
Behavioral Loyalty
Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
-
Behavioral responses
Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2022, Pages 155-184]
-
Behavioral stimuli
The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
-
Behavioural strategy
Development of the company's behaviour model in environmental corporate social responsibility situations [(Articles in Press)]
-
Best-Worst Method
Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
-
Bid- Ask spread
The Effect of Information Disclosure on Bid -Ask Spread Using Simultaneous Equations System [Volume 2, Issue 4, 2011, Pages 53-73]
-
Big data
Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
-
Biospheric Value
Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
-
Blind knowledge
A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2023, Pages 25-54]
-
Boycott synergy
Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
-
Brand
Identifying Effective Factors of Iinternal Environment Of Organization In Establishing Valuable Brands [Volume 3, Issue 5, 2012, Pages 97-117]
-
Brand
A Study of Customers' Perceptions of Brand Positioning In Iranian Banks Using Perceptual Map Technique (Case Study: Melli and Parsian Banks in Tehran) [Volume 2, Issue 4, 2011, Pages 1-27]
-
Brand
The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [Volume 6, Issue 11, 2014, Pages 105-124]
-
Brand
Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2016, Pages 1-15]
-
Brand
Performance evaluation based on data envelopment analysis approach to brand and brand equity model [Volume 8, Issue 16, 2016, Pages 37-58]
-
Brand
Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses [Volume 10, Issue 20, 2018, Pages 329-351]
-
Brand
Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
-
Brand
Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2023, Pages 199-231]
-
Brand acceptability
Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
-
Brand association
The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
-
Brand attitude
Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes [Volume 12, Issue 24, 2020, Pages 347-368]
-
Brand attitude
The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2022, Pages 29-56]
-
Brand avoidance
The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
-
Brand awareness
The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
-
Brand awareness
The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
-
Brand awareness
Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
-
Brand consumer
Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2018, Pages 309-328]
-
Brand engagement
The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
-
Brand equity
Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
-
Brand equity
The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
-
Brand equity
The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
-
Brand equity
Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
-
Brand equity
A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies [Volume 10, Issue 19, 2018, Pages 213-232]
-
Brand equity
The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
-
Brand equity
The Effect of Electronic Word of Mouth and subjective norms on brand equity [Volume 15, Issue 34, 2023, Pages 55-84]
-
Brand Evangelism
The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
-
Brand experience
The effect of consuming experience on consumer-based brand equity (CBBE): A case study of famous smartphone brand clients in the city of Zanjan [Volume 11, Issue 22, 2019, Pages 149-176]
-
Brand Extension
Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
-
Brand heritage
Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses [Volume 10, Issue 20, 2018, Pages 329-351]
-
Brand Heritage Constitutive Elements (BHCE)
Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses [Volume 10, Issue 20, 2018, Pages 329-351]
-
Brand identification
The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
-
Brand Identity
The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
-
Brand image
An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses [Volume 11, Issue 21, 2019, Pages 45-68]
-
Brand image
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Branding
Identifying Effective Factors of Iinternal Environment Of Organization In Establishing Valuable Brands [Volume 3, Issue 5, 2012, Pages 97-117]
-
Branding
Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses [Volume 10, Issue 20, 2018, Pages 329-351]
-
Brand intelligence
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Brand Judgment
Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
-
Brand management
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Brand Orientation
Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
-
Brand personality
The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [Volume 6, Issue 11, 2014, Pages 105-124]
-
Brand personality
The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
-
Brand personality
Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
-
Brand personality
Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
-
Brand Preference
The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [Volume 12, Issue 24, 2020, Pages 259-289]
-
Brand preferences
Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
-
Brand profitability
The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
-
Brand reputation
Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
-
Brand reputation
The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
-
Brand revival
Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2022, Pages 57-83]
-
Brand Slogan
Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
-
Brand trust
Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
-
Brand trust
The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
-
Brand trust
Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2018, Pages 309-328]
-
Brand trust
Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
-
Brokers in Stock Exchange
Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model
(Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2009, Pages 78-94]
-
Browsers
Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
-
Business
The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2020, Pages 291-317]
-
Business Information Systems
Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
-
Business interactions
A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
-
Business model
Providing a Business Model of Crowdfunding in Iran [Volume 10, Issue 19, 2018, Pages 307-342]
-
Business model
Taxonomy of the business models of successful pharmaceutical products in Iran with a focus on competitive drugs in the growth phase [Volume 13, Issue 26, 2021, Pages 109-143]
-
Business model
Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
-
Business model
A systematic literature review of open business models [Volume 14, Issue 30, 2022, Pages 231-261]
-
Business model
Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
-
Business model innovation
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
-
Business models
Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
-
Business performance
The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
-
Business performance
Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
-
Business performance
Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
-
Business strategy
Business strategy correspondence with Environmental Uncertainty [Volume 4, Issue 7, 2013, Pages 88-104]
-
Business strategy
Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
-
Business strategy
Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
-
Business strategy
Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
-
Business strategy
The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2021, Pages 165-205]
-
Buyer- Supplier Relationship
Simultaneous Technology Selection for Buyer and Supplier by Using Goal Programming Model [Volume 2, Issue 3, 2011, Pages 51-77]
C
-
Capabilities
A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
-
Capabilities of marketers
the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
-
Case study
The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
-
Celebrity
The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
-
Celebrity attitude
The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
-
Celebrity endorsement
Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes [Volume 12, Issue 24, 2020, Pages 347-368]
-
Ceramic Tile Industry
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
-
Chain Stores
Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [Volume 6, Issue 11, 2014, Pages 147-182]
-
Challenges and Solutions
The Challenges of Promoting the Effectiveness of E-Commerce Agencies from the Viewpoint of Government Policymakers [Volume 12, Issue 24, 2020, Pages 447-487]
-
Children
Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
-
Choice
A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
-
Classification and regression tree
Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
-
Class imbalance
Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2019, Pages 355-379]
-
Co‐creation
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
-
Cognitive Ambivalence
Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior [Volume 12, Issue 23, 2020, Pages 1-33]
-
Cognitive dissonance
Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase [Volume 10, Issue 20, 2018, Pages 215-242]
-
Cognitive Mapping
Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2020, Pages 489-509]
-
Cognitive structure
The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
-
Cognitive trust
The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2020, Pages 165-183]
-
Collaboration
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
-
Collaborative Commercialization Strategy
Performance of the collaborative commercialization strategy: Strategic alliance [Volume 13, Issue 26, 2021, Pages 267-290]
-
Collaborative Entrepreneurship
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
-
Commerce
Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
-
Commercial Banks
The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
-
Commitment
Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
-
Communication
The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
-
Communicative Asset
Proposition and Examination of a Conceptual Model for
the Relation between Intangible Assets and Performance
of Commercial Organizations [Volume 4, Issue 7, 2013, Pages 20-53]
-
Comparative study
Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
-
Compatibility
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
-
Competence
the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
-
Competency model
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Competition
Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
-
Competition
Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2018, Pages 353-377]
-
Competition
Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2018, Pages 263-281]
-
Competition of banks
Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2018, Pages 263-281]
-
Competitive ability
Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2018, Pages 263-281]
-
Competitive Advantage
Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry [Volume 3, Issue 6, 2012, Pages 75-104]
-
Competitive Advantage
Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
-
Competitive Advantage
Competitive Intelligence Attitudes and Competitive Advantage [Volume 7, Issue 13, 2015, Pages 25-50]
-
Competitive Advantage
Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
-
Competitive Advantage
Dynamic Capabilities in Relation-oriented Competitive Advantage Strategy: A Case Study of the Construction Industry [Volume 10, Issue 19, 2018, Pages 99-121]
-
Competitive Advantage
The impact of Dynamic Capability and Innovation Capability on Competitive Advantage [Volume 10, Issue 19, 2018, Pages 123-141]
-
Competitive Advantage
The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province [Volume 10, Issue 19, 2018, Pages 169-187]
-
Competitive Advantage
Investigating The Impact of Supply Chain Management Practices on Financial Performance (Case Study: Large Manufacturing Firms in Khuzestan Province) [Volume 10, Issue 20, 2018, Pages 1-26]
-
Competitive Advantage
Impacts of Social Responsibility on the Promotion of Business Performance [Volume 10, Issue 20, 2018, Pages 91-114]
-
Competitive Advantage
Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
-
Competitive Advantage
Customizing Capability and Competitive Advantage: The mediating role of Innovativeness Service Offering [Volume 12, Issue 24, 2020, Pages 239-257]
-
Competitive Advantage
The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2021, Pages 61-78]
-
Competitive Advantage
The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
-
Competitive Intelligence
Competitive Intelligence Attitudes and Competitive Advantage [Volume 7, Issue 13, 2015, Pages 25-50]
-
Competitiveness
A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
-
Competitiveness
Presenting the Pattern of Competition in Free Trade Zones [Volume 11, Issue 21, 2019, Pages 181-207]
-
Competitiveness
Explaining the Competitiveness of Iran’s Engineering and Consulting Engineer Companies in the field of Oil, Gas and Petrochemical [Volume 12, Issue 24, 2020, Pages 185-213]
-
Competitiveness
The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
-
Competitiveness
Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2022, Pages 291-316]
-
Competitive Strategies
Business strategy correspondence with Environmental Uncertainty [Volume 4, Issue 7, 2013, Pages 88-104]
-
Complimentary
The Impact of Strategic Orientations on New Product Development Financial Performance [Volume 12, Issue 24, 2020, Pages 319-346]
-
Comprehensive Strategy Framework
Design Pattern in Strategy Development for Manufacturing Enterprises [Volume 4, Issue 8, 2013, Pages 114-140]
-
Compulsive buying
Explanation of the Compulsive Buying Behavior [Volume 11, Issue 21, 2019, Pages 269-294]
-
Confidentiality
A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2017, Pages 43-60]
-
Congruence
The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
-
Consequences
Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
-
Construction materials export
Assessing the Effects of Government Incentive Programs on Export Performance [Volume 10, Issue 19, 2018, Pages 19-38]
-
Consumer animosity
Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
-
Consumer-based brand equity (CBBE)
The effect of consuming experience on consumer-based brand equity (CBBE): A case study of famous smartphone brand clients in the city of Zanjan [Volume 11, Issue 22, 2019, Pages 149-176]
-
Consumer behavior
Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
-
Consumer behavior
The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
-
Consumer behavior
Investigating the effect of Iranian, Islamic lifestyle on consumer behavior [Volume 12, Issue 23, 2020, Pages 147-168]
-
Consumer behavior
Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
-
Consumer behavior
Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
-
Consumer behavior
Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]
-
Consumer behavior
Designing a model for Retail therapy [(Articles in Press)]
-
Consumer boycott
Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
-
Consumer-brand Relationship
The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
-
Consumer Budget
The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
-
Consumer ethnicity
Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2022, Pages 185-229]
-
Consumer Ethnocentrism
The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
-
Consumer Ethnocentrism
The Effect of Electronic Word of Mouth and subjective norms on brand equity [Volume 15, Issue 34, 2023, Pages 55-84]
-
Consumer Goals
The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2021, Pages 477-502]
-
Consumer innovativeness
Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
-
Consumer innovativeness
The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
-
Consumer perceived innovativeness (CPI)
Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
-
Consumer Psychology of brand
The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2013, Pages 1-26]
-
Consumer purchase behavior
Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
-
Consumer purchasing behavior
Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior [Volume 10, Issue 20, 2018, Pages 169-186]
-
Consumer Reaction
The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies [Volume 13, Issue 25, 2021, Pages 447-473]
-
Consumer response
The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
-
Consumer satisfaction
The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
-
Consumer Uncertainty
Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
-
Consumption experience
The effect of consuming experience on consumer-based brand equity (CBBE): A case study of famous smartphone brand clients in the city of Zanjan [Volume 11, Issue 22, 2019, Pages 149-176]
-
Content
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
-
Content analysis
Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
-
Content analysis
Modelling of a Knowledge Network in Knowledge-based Enterprises [Volume 10, Issue 20, 2018, Pages 187-213]
-
Content analysis
Explaining the Resilience Components Pattern of Detergent Industry Firms [Volume 12, Issue 23, 2020, Pages 35-58]
-
Content analysis
Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
-
Content analysis
Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
-
Content analysis
Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
-
Content factors
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Content Marketing
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
-
Content Strategy
The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
-
Continuance Commitment
The Antecedents of Organizational Commitment; Case study: Employees of Jahad Daneshgahi [Volume 3, Issue 6, 2012, Pages 105-122]
-
Continuous commitment
Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
-
Continuous Improvement
The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
-
Cooperation
Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2018, Pages 353-377]
-
Coopetition
Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2018, Pages 353-377]
-
Coopetition
Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet [Volume 12, Issue 23, 2020, Pages 365-389]
-
Coopetition
Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2020, Pages 511-538]
-
Coordination
Presenting a Model for the Coordination of Business Service Triads: A Study of the Iranian Automotive Industry Based on the Grounded Theory [Volume 11, Issue 21, 2019, Pages 295-320]
-
Coordination of sales and marketing strategies
Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
-
Co-production intention
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
-
Copycat
The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
-
Copycat brand
The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
-
Core Competence
The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies [Volume 13, Issue 25, 2021, Pages 447-473]
-
Corporate entrepreneurship
Relationship Between Corporate Entrepreneurship and Organizational Performance Excellence in Yazd Pishgaman Kavir Company [Volume 4, Issue 8, 2013, Pages 46-74]
-
Corporate fame
Impacts of Social Responsibility on the Promotion of Business Performance [Volume 10, Issue 20, 2018, Pages 91-114]
-
Corporate image
Customers' Mental Image Using Net Promoter Score From Airlines Companies [Volume 7, Issue 13, 2015, Pages 51-72]
-
Corporate image
Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
-
Corporate parent
The Effect of Corporate Strategic Roles on Corporate Parenting Styles [Volume 10, Issue 19, 2018, Pages 233-251]
-
Corporate Reputation
Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry [Volume 3, Issue 6, 2012, Pages 75-104]
-
Corporate social responsibility
A Study of Relationship between Corporate Social Responsibility and Financial Performance [Volume 2, Issue 4, 2011, Pages 28-52]
-
Corporate social responsibility
The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]
-
Corporate social responsibility
Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
-
Corporate social responsibility
Impacts of Social Responsibility on the Promotion of Business Performance [Volume 10, Issue 20, 2018, Pages 91-114]
-
Corporate social responsibility
An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses [Volume 11, Issue 21, 2019, Pages 45-68]
-
Corporate social responsibility
The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
-
Corporate social responsibility
Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
-
Corporate social responsibility
The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies [Volume 13, Issue 25, 2021, Pages 447-473]
-
Corporate social responsibility
The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2021, Pages 165-205]
-
Corporate social responsibility
Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
-
Cost Leadership
Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
-
Cost Leadership Strategy
Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
-
Costumer Journey
Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
-
Creating Knowledge
Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]
-
Credit Risk
Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
-
Credit scoring
Comparison of the Performances of Classical Models and Artificial Intelligence in Predicting Bank Customers' Credit Status [Volume 10, Issue 20, 2018, Pages 51-69]
-
Credit scoring model
Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
-
Cross-border trade
Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2021, Pages 35-60]
-
Cross-functional Teams
The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
-
Crowd funding
Providing a Business Model of Crowdfunding in Iran [Volume 10, Issue 19, 2018, Pages 307-342]
-
Cultural intelligence
A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
-
Cultural nostalgic advertising
Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2022, Pages 57-83]
-
Culture Knowledge Creation
Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
-
Customer Behavior
Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
-
Customer Behavior
Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
-
Customer Behavior
A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2023, Pages 25-54]
-
Customer Bias
The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
-
Customer brand engagement
Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2022, Pages 1-28]
-
Customer citizenship behavior
The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2019, Pages 129-148]
-
Customer citizenship behavior
Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2021, Pages 455-475]
-
Customer data acquisition
Investigating the Role of Customer Knowledge Management
in Organizational Performance Improvement [Volume 4, Issue 8, 2013, Pages 75-92]
-
Customer data processing
Investigating the Role of Customer Knowledge Management
in Organizational Performance Improvement [Volume 4, Issue 8, 2013, Pages 75-92]
-
Customer decision-making process
Design and explain the pattern of online shopping improvement based on the Customer decision-making process [Volume 12, Issue 23, 2020, Pages 277-308]
-
Customer empathy map
The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
-
Customer engagement
Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
-
Customer engagement
The impact of gamification on customer digital experience and customer engagement: A Meta-synthesis approach [Volume 13, Issue 25, 2021, Pages 395-418]
-
Customer engagement
Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
-
Customer engagement value
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
-
Customer ethics
The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
-
Customer experience
Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
-
Customer experience
The impact of gamification on customer digital experience and customer engagement: A Meta-synthesis approach [Volume 13, Issue 25, 2021, Pages 395-418]
-
Customer experience
The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
-
Customer experience management
Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
-
Customer experience management
A Model to Bank’s Customer Experience Management for Improving Performance Indices [Volume 12, Issue 24, 2020, Pages 399-423]
-
Customer experience of online shopping
Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran [Volume 14, Issue 27, 2022, Pages 207-232]
-
Customer Intention
The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [Volume 13, Issue 26, 2021, Pages 533-560]
-
Customer involvement
customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
-
Customer Journey
A Model to Bank’s Customer Experience Management for Improving Performance Indices [Volume 12, Issue 24, 2020, Pages 399-423]
-
Customer knowledge development
Investigating the Role of Customer Knowledge Management
in Organizational Performance Improvement [Volume 4, Issue 8, 2013, Pages 75-92]
-
Customer knowledge management
Investigating the Role of Customer Knowledge Management
in Organizational Performance Improvement [Volume 4, Issue 8, 2013, Pages 75-92]
-
Customer Life Cycle
Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 4, Issue 8, 2013, Pages 93-113]
-
Customer Life Cycle
Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
-
Customer life cyclevalue
Customer segmentation based on customer lifelong value analysis [Volume 6, Issue 12, 2014, Pages 1-18]
-
Customer lifetime value
Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
-
Customer lifetime value
Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
-
Customer lifetime value
The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
-
Customer loyalty
Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
-
Customer loyalty
Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
-
Customer-oriented culture
Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
-
Customer participation
New products Development based on customer relationship management and entrepreneurial orientation [Volume 12, Issue 24, 2020, Pages 215-238]
-
Customer perceived value
The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
-
Customer perceived value
An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
-
Customer perceived value
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
-
Customer performance
Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
-
Customer performance
Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
-
Customer Relationship
Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 4, Issue 8, 2013, Pages 93-113]
-
Customer Relationship
Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
-
Customer relationship management
Investigating the Role of Customer Knowledge Management
in Organizational Performance Improvement [Volume 4, Issue 8, 2013, Pages 75-92]
-
Customer relationship management
Review and analyze market basket
and order goods store chain [Volume 8, Issue 16, 2016, Pages 161-184]
-
Customer relationship management
The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [Volume 10, Issue 20, 2018, Pages 115-134]
-
Customer relationship management
Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
-
Customer relationship management
A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
-
Customer relationship management
New products Development based on customer relationship management and entrepreneurial orientation [Volume 12, Issue 24, 2020, Pages 215-238]
-
Customer relationship management
A Model to Bank’s Customer Experience Management for Improving Performance Indices [Volume 12, Issue 24, 2020, Pages 399-423]
-
Customer relationship management
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Customer relationship performance
The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [Volume 10, Issue 20, 2018, Pages 115-134]
-
Customer repurchase
The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
-
Customer responses
An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses [Volume 11, Issue 21, 2019, Pages 45-68]
-
Customer’s loyalty
The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
-
Customer’s satisfaction
The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
-
Customer segmentation
Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
-
Customer segmentation
Customer segmentation based on customer lifelong value analysis [Volume 6, Issue 12, 2014, Pages 1-18]
-
Customer segmentation
Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2020, Pages 1-18]
-
Customer Share
The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
-
Customers’ lived experience
The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
-
Customers’ preferences
Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
-
Customers’ silence
Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2022, Pages 155-184]
-
Customer turnover intention
The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2019, Pages 129-148]
-
Customer value
A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies [Volume 10, Issue 19, 2018, Pages 213-232]
-
Customer value co-creation
The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
-
Customer Value Co-Creation behavior
The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [Volume 12, Issue 24, 2020, Pages 259-289]
-
Customer voice marketing
Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
-
Customizing capability
Customizing Capability and Competitive Advantage: The mediating role of Innovativeness Service Offering [Volume 12, Issue 24, 2020, Pages 239-257]
-
Cyber-loafing
Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
D
-
Dairy industry
The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
-
Data-Based Theory
Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
-
Data mining
Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
-
Data mining
Review and analyze market basket
and order goods store chain [Volume 8, Issue 16, 2016, Pages 161-184]
-
Data mining
Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2019, Pages 355-379]
-
Data mining
The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
-
Decision-making styles
Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj [Volume 10, Issue 19, 2018, Pages 343-360]
-
Decision Making Units
The Performance Evaluation of Chain Stores [Volume 3, Issue 5, 2012, Pages 27-55]
-
Delphi
A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
-
Dematel
A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
-
Designing the Stores’ Space
Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns [Volume 12, Issue 24, 2020, Pages 425-445]
-
Desire for re-attendance
The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
-
Desire to Pay More
The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
-
Destination image
The Formation of Destination Loyalty by Destination Experience, Destination Image and Destination Satisfaction [Volume 9, Issue 17, 2017, Pages 175-196]
-
Destination image
The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
-
Destination image reconstruction
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
-
Developing of E_Commerce
surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
-
Development
Factors Influencing Early Stage Performance of Small Firms
Case Study : (Science and Technology Parks Incubators Small Firms) [Volume 2, Issue 3, 2011, Pages 140-162]
-
Development
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
-
Development barriers
Analyzing the Barriers of E-tourism Development in Iran Using the Fuzzy Interpretive Structural Modeling Approach [Volume 10, Issue 19, 2018, Pages 189-212]
-
Diagnosis
Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
-
Diagnosis
Pathology of Sohan distribution network in Qom [Volume 12, Issue 24, 2020, Pages 369-398]
-
Differentiation Strategy
Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
-
Digital marketing
Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
-
Digital marketing
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
-
Digital shopping
The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [Volume 13, Issue 26, 2021, Pages 343-369]
-
Dimensions of Perceived Quality
Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
-
Discontinuity
The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products [Volume 10, Issue 20, 2018, Pages 243-262]
-
Discount chain stores
Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
-
Discrete event simulation
Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
-
Distribution Channel
Designing a model for goods procurement
and distribution network in Iran [Volume 4, Issue 7, 2013, Pages 105-121]
-
Distribution Network
Designing a model for goods procurement
and distribution network in Iran [Volume 4, Issue 7, 2013, Pages 105-121]
-
Distribution Network
Pathology of Sohan distribution network in Qom [Volume 12, Issue 24, 2020, Pages 369-398]
-
Domestic trade
The Impact of Institutional Factors on Domestic Trade in Iran [Volume 10, Issue 20, 2018, Pages 135-152]
-
Dry Port
A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
-
Dual jobs
Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2022, Pages 263-290]
-
Duration of customer stay in the shop
Role of Music in Encouragement of Shopping [Volume 10, Issue 20, 2018, Pages 153-167]
-
Dynamic capabilities
Dynamic Capabilities in Relation-oriented Competitive Advantage Strategy: A Case Study of the Construction Industry [Volume 10, Issue 19, 2018, Pages 99-121]
-
Dynamic capability
The impact of Dynamic Capability and Innovation Capability on Competitive Advantage [Volume 10, Issue 19, 2018, Pages 123-141]
-
Dynamic Marketing Capabilities
Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
E
-
Early internationalization
Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2022, Pages 133-153]
-
Earnings-Price Ratio
The Comparison of Predictability of Negative and Positive Components of Stock Market Returns [Volume 4, Issue 7, 2013, Pages 147-164]
-
E-banking
Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction [Volume 10, Issue 19, 2018, Pages 65-97]
-
E-banking
Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2018, Pages 263-281]
-
E-Business Agencies
The Challenges of Promoting the Effectiveness of E-Commerce Agencies from the Viewpoint of Government Policymakers [Volume 12, Issue 24, 2020, Pages 447-487]
-
E-commerce
Sketching Fuzzy Plan for Implementation of E-Business in Small and Medium-Sized Enterprises [Volume 2, Issue 4, 2011, Pages 107-123]
-
E-commerce
Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
-
E-commerce
Identification and modeling of green supply chain management in small and medium sized industries [Volume 12, Issue 23, 2020, Pages 169-193]
-
E-commerce
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
-
Economic institutions
The Impact of Institutional Factors on Domestic Trade in Iran [Volume 10, Issue 20, 2018, Pages 135-152]
-
Economic performance
The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
-
Economic value
Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
-
Economic value added
The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2021, Pages 165-205]
-
Efficiency
The Performance Evaluation of Chain Stores [Volume 3, Issue 5, 2012, Pages 27-55]
-
EFQM
Relationship Between Corporate Entrepreneurship and Organizational Performance Excellence in Yazd Pishgaman Kavir Company [Volume 4, Issue 8, 2013, Pages 46-74]
-
Egoistic Value
Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
-
E-Government
The Challenges of Promoting the Effectiveness of E-Commerce Agencies from the Viewpoint of Government Policymakers [Volume 12, Issue 24, 2020, Pages 447-487]
-
Electronic
Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
-
Electronic Banking
Effective Factors on the Adoption of Mobile Banking Services by Customers and their Ranking
(Case Study: Tejarat Bank-Tehran Branches) [Volume 2, Issue 3, 2011, Pages 117-139]
-
Electronic Banking
Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
-
Electronic Banking
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
-
Electronic business
Design and explain the pattern of online shopping improvement based on the Customer decision-making process [Volume 12, Issue 23, 2020, Pages 277-308]
-
Electronic business
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
-
Electronic Commerce
surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
-
Electronic Commerce
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Electronic Customer Relations Management (e-CRM)
Description of Electronic Customer Relationship Management Situation [Volume 1, Issue 2, 2009, Pages 48-77]
-
Electronic Services
Effective Factors on the Adoption of Mobile Banking Services by Customers and their Ranking
(Case Study: Tejarat Bank-Tehran Branches) [Volume 2, Issue 3, 2011, Pages 117-139]
-
Electronic services quality
A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
-
Electronic social network
Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
-
Electronic Word of Mouth Marketing
The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
-
E-loyalty
Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction [Volume 10, Issue 19, 2018, Pages 65-97]
-
E-loyalty
The Impact of E-Exchange Development on Customers’ E-Loyalty and Repurchase Intention [Volume 10, Issue 20, 2018, Pages 71-90]
-
E-marketing
A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
-
Emotional context
Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior [Volume 10, Issue 20, 2018, Pages 169-186]
-
Emotional exhaustion
Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
-
Emotional exhaustion
Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
-
Emotional intelligence
Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
-
Emotionalists
Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
-
Emotional-perceptual indicators of costumers
Role of Music in Encouragement of Shopping [Volume 10, Issue 20, 2018, Pages 153-167]
-
Emotional trust
The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2020, Pages 165-183]
-
Emotional values
Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
-
Employee skills
The impact of firm level factors and labor level factors on the performance of small businesses [Volume 13, Issue 25, 2021, Pages 1-50]
-
Employer Brand
Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
-
Employment
Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
-
Employment quality
Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
-
Empowerment
Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
-
Endorser
The Determinants of Choosing Endorser in Iranian Campaigns [Volume 10, Issue 20, 2018, Pages 283-307]
-
Engineering and Consulting Engineer Companies
Explaining the Competitiveness of Iran’s Engineering and Consulting Engineer Companies in the field of Oil, Gas and Petrochemical [Volume 12, Issue 24, 2020, Pages 185-213]
-
Entrepreneurial marketing
Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
-
Entrepreneurial orientation
Investigation of the Effect of Entrepreneurial Orientation on Organizational Performance in a Turbulent Environment (The Case of SMEs) [Volume 8, Issue 15, 2016, Pages 109-131]
-
Entrepreneurial orientation
New products Development based on customer relationship management and entrepreneurial orientation [Volume 12, Issue 24, 2020, Pages 215-238]
-
Entrepreneurial orientation
The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2021, Pages 291-309]
-
Entrepreneurial orientation
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
-
Entrepreneurship
Relationship Between Corporate Entrepreneurship and Organizational Performance Excellence in Yazd Pishgaman Kavir Company [Volume 4, Issue 8, 2013, Pages 46-74]
-
Entrepreneurship
Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2017, Pages 61-81]
-
Entrepreneurship
Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [Volume 12, Issue 23, 2020, Pages 339-364]
-
Entrepreneurship
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
-
Entrepreneurship
Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2022, Pages 263-290]
-
Entry strategy
An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits [Volume 11, Issue 21, 2019, Pages 141-161]
-
Entry Strategy to Foreign Markets
Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
-
Environmental attitude
Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
-
Environmental attitude
The effect of environmental attitudes on the green purchasing behavior [Volume 13, Issue 25, 2021, Pages 529-556]
-
Environmental barriers
Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
-
Environmental Pollution
Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
-
Environmental Uncertainty
Business strategy correspondence with Environmental Uncertainty [Volume 4, Issue 7, 2013, Pages 88-104]
-
E-recovery
The Impact of E-Exchange Development on Customers’ E-Loyalty and Repurchase Intention [Volume 10, Issue 20, 2018, Pages 71-90]
-
Erratical Use
Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
-
E-satisfaction
Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction [Volume 10, Issue 19, 2018, Pages 65-97]
-
E-service quality
Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
-
E-service quality
The Impact of E-Exchange Development on Customers’ E-Loyalty and Repurchase Intention [Volume 10, Issue 20, 2018, Pages 71-90]
-
E-shopping
The Impact of E-Exchange Development on Customers’ E-Loyalty and Repurchase Intention [Volume 10, Issue 20, 2018, Pages 71-90]
-
E-S-Qual Model
Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
-
Ethical Branding
Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
-
Ethical consumption incentives
The Effect of Ethical Consumption Motivations on Satisfaction of Purchasing Clothing Consumers with Ethical Consumption Behavior [Volume 12, Issue 24, 2020, Pages 77-105]
-
Ethical marketing
Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
-
Ethnic Affiliation
The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
-
E-tourism
Analyzing the Barriers of E-tourism Development in Iran Using the Fuzzy Interpretive Structural Modeling Approach [Volume 10, Issue 19, 2018, Pages 189-212]
-
Evaluation of Perceived Product
The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
-
Everyday life
Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
-
Everyday tools
The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
-
Excellence in operations
Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
-
Exchange rate
The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
-
Execution strategy
Designing and Explaining the Readiness Model of Strategy Execution in Food products holding [Volume 13, Issue 25, 2021, Pages 187-208]
-
Expectation
The Impact of Consumers’ Service Encounter Expectation on Their Service Encounter Perception in Healthcare Services [Volume 10, Issue 19, 2018, Pages 143-168]
-
Expectations (dis)confirmation
Role of Confirmation of Franchisees’ Normative and Predictive Expectations [Volume 10, Issue 20, 2018, Pages 27-49]
-
Experience
The impact of firm level factors and labor level factors on the performance of small businesses [Volume 13, Issue 25, 2021, Pages 1-50]
-
Exploratory empirical Study
Providing a Business Model of Crowdfunding in Iran [Volume 10, Issue 19, 2018, Pages 307-342]
-
Export
Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
-
Export Channels
The Influence of the Internet on Conduct the Channel of Export in SMEs [Volume 2, Issue 3, 2011, Pages 1-26]
-
Export development
A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
-
Exporter companies
Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
-
Exporting businesses
Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
-
Exporting clusters
Presenting the Model of Exporting Clusters through International Entrepreneurship Approach [Volume 12, Issue 23, 2020, Pages 309-337]
-
Exporting dried fruit
Presenting the Model of Exporting Clusters through International Entrepreneurship Approach [Volume 12, Issue 23, 2020, Pages 309-337]
-
Export performance
The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
-
Export performance
Assessing the Effects of Government Incentive Programs on Export Performance [Volume 10, Issue 19, 2018, Pages 19-38]
-
Export performance
Explain export performance with export commitment [Volume 12, Issue 23, 2020, Pages 85-114]
-
Export performance
The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
-
Exports
The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
-
External Environment
Business strategy correspondence with Environmental Uncertainty [Volume 4, Issue 7, 2013, Pages 88-104]
-
External marketing agility
Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
-
Eye tracking
Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report [Volume 12, Issue 23, 2020, Pages 391-416]
F
-
Factor analysis
Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2022, Pages 185-229]
-
Factors Affecting Lifestyle
The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
-
Factors affecting silence
Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2022, Pages 155-184]
-
Factors affecting the performance of the Fund
Prioritization of the Factors Affecting the Pperformance of Funds Uusing a Combination of QFD and AHP Model
in Fuzzy Environment [Volume 4, Issue 8, 2013, Pages 1-29]
-
Familiarity
The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
-
Family
The role of family members in family purchase decisions [Volume 11, Issue 22, 2019, Pages 381-405]
-
Family purchase
The role of family members in family purchase decisions [Volume 11, Issue 22, 2019, Pages 381-405]
-
Figurative Units
The Performance Evaluation of Chain Stores [Volume 3, Issue 5, 2012, Pages 27-55]
-
Financial factors
Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
-
Financial performance
A Study of Relationship between Corporate Social Responsibility and Financial Performance [Volume 2, Issue 4, 2011, Pages 28-52]
-
Financial performance
Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
-
Financial performance
The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
-
Financial performance
The Effect of Corporate Strategic Roles on Corporate Parenting Styles [Volume 10, Issue 19, 2018, Pages 233-251]
-
Financial performance
Investigating The Impact of Supply Chain Management Practices on Financial Performance (Case Study: Large Manufacturing Firms in Khuzestan Province) [Volume 10, Issue 20, 2018, Pages 1-26]
-
Financial performance
Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
-
Financial Resources
Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
-
Fin-tech
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Firm performance
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
-
Five Star Hotels
Factors Related to the loyalty of Iranian Customers of Five Star Hotels in Tehran [Volume 3, Issue 5, 2012, Pages 118-135]
-
Food
Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
-
Food centers
Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
-
Food Distribution Industry
Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
-
Food Industry
Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2020, Pages 489-509]
-
Food Industry
Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2022, Pages 133-153]
-
Food Selection
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
-
Foreign brand
Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
-
Foreign Household Appliances Customers
Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2021, Pages 455-475]
-
Franchise
Role of Confirmation of Franchisees’ Normative and Predictive Expectations [Volume 10, Issue 20, 2018, Pages 27-49]
-
Free trade zone
Presenting the Pattern of Competition in Free Trade Zones [Volume 11, Issue 21, 2019, Pages 181-207]
-
Functional and technical quality
Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2018, Pages 309-328]
-
Functional-Cognitive route
Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
-
Functional competence
Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
-
Functional Food
Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2020, Pages 489-509]
-
Future
the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
-
Future Consumer Behavior
Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
-
Future participation intention
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
-
Fuzzy
Investigating the relationship between Customer Based Brand Equity and Performance of Insurance Corporations [Volume 3, Issue 6, 2012, Pages 1-22]
-
Fuzzy
Evaluation of Managers’ Viewpoints on e-City Position
(Case Study: Yazd e-City) [Volume 3, Issue 5, 2012, Pages 1-26]
-
Fuzzy
Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2020, Pages 489-509]
-
Fuzzy AHP
Prioritization of the Factors Affecting the Pperformance of Funds Uusing a Combination of QFD and AHP Model
in Fuzzy Environment [Volume 4, Issue 8, 2013, Pages 1-29]
-
Fuzzy analytical network process
Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
-
Fuzzy Analytic Hierarchical Process
A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
-
Fuzzy Analytic Hierarchy Process (FAHP)
Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
-
Fuzzy clustering
Taxonomy of the business models of successful pharmaceutical products in Iran with a focus on competitive drugs in the growth phase [Volume 13, Issue 26, 2021, Pages 109-143]
-
Fuzzy cognitive mapping
Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
-
Fuzzy Cognitive Maps
Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
-
Fuzzy interpretive structural modeling
Analyzing the Barriers of E-tourism Development in Iran Using the Fuzzy Interpretive Structural Modeling Approach [Volume 10, Issue 19, 2018, Pages 189-212]
-
Fuzzy logic
Design Pattern in Strategy Development for Manufacturing Enterprises [Volume 4, Issue 8, 2013, Pages 114-140]
-
Fuzzy logic
Analysis of Barriers in Using IT in Iranian Food Industries
(Case Study: Food Industries of Yazd Province) [Volume 2, Issue 4, 2011, Pages 74-91]
-
Fuzzy logic
Sketching Fuzzy Plan for Implementation of E-Business in Small and Medium-Sized Enterprises [Volume 2, Issue 4, 2011, Pages 107-123]
-
Fuzzy SAW
A Hybrid Approach for Business Strategy Selection [Volume 2, Issue 4, 2011, Pages 124-143]
-
Fuzzy Screening
Application of Fuzzy Calculation in Portfolio Matrices for Improving Formulation of Portfolio Strategies [Volume 4, Issue 8, 2013, Pages 141-161]
-
Fuzzy set Theory
Selecting Suppliers in Manufacturing and Engineering Companies [Volume 3, Issue 6, 2012, Pages 23-50]
-
Fuzzy TOPSIS
Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry [Volume 3, Issue 6, 2012, Pages 75-104]
-
Fuzzy TOPSIS
Factors Affecting Successful Implementation of Knowledge Management in Higher Education Institutions [Volume 3, Issue 5, 2012, Pages 136-158]
-
Fuzzy TOPSIS
A Hybrid Approach for Business Strategy Selection [Volume 2, Issue 4, 2011, Pages 124-143]
-
Fuzzy Triangular Numbers
Application of Fuzzy Calculation in Portfolio Matrices for Improving Formulation of Portfolio Strategies [Volume 4, Issue 8, 2013, Pages 141-161]
-
Fuzzy Vikor
Relationship Between Corporate Entrepreneurship and Organizational Performance Excellence in Yazd Pishgaman Kavir Company [Volume 4, Issue 8, 2013, Pages 46-74]
-
Fuzzy ymatel method
Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2022, Pages 263-290]
G
-
G15
Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
-
G29
Customers' Expectations measurement model
based on their perception [Volume 6, Issue 12, 2014, Pages 115-136]
-
Gamification technology
Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
-
Gap Analysis Model
Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model
(Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2009, Pages 78-94]
-
Gas and Petrochemical Industry
Explaining the Competitiveness of Iran’s Engineering and Consulting Engineer Companies in the field of Oil, Gas and Petrochemical [Volume 12, Issue 24, 2020, Pages 185-213]
-
General Policies of Article 44 of Constitution law
Identification of The Mentality of Citizens Toward Privatization and the Article 44 of the Constitution Law [Volume 3, Issue 6, 2012, Pages 51-74]
-
Generating leads
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
-
Globalization
Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
-
Goal Programming
Simultaneous Technology Selection for Buyer and Supplier by Using Goal Programming Model [Volume 2, Issue 3, 2011, Pages 51-77]
-
Governance
Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
-
Governmental Company
Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
-
Government stimulus programs
Assessing the Effects of Government Incentive Programs on Export Performance [Volume 10, Issue 19, 2018, Pages 19-38]
-
Grand theory
Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
-
Granger causality
The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
-
Gray market
Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
-
Gray Market Phones
Assessing the Attitude towards Buying Counterfeit Goods and the Desire to Buy from Gray Market [Volume 12, Issue 24, 2020, Pages 133-163]
-
Green consumption
The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
-
Greenhouse businesses
Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
-
Green marketing
Examine the role of top managers in Green Purchasing Standards useing structural equation modeling
(Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2016, Pages 59-78]
-
Green marketing
The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
-
Green marketing
The effect of environmental attitudes on the green purchasing behavior [Volume 13, Issue 25, 2021, Pages 529-556]
-
Green marketing
Identifying and prioritizing the antecedents and consequences of the greenwashing phenomenon: A mixed approach [Volume 15, Issue 31, 2023, Pages 253-277]
-
Green production
The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
-
Green Products
The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income [Volume 12, Issue 24, 2020, Pages 49-75]
-
Green Purchasing
Examine the role of top managers in Green Purchasing Standards useing structural equation modeling
(Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2016, Pages 59-78]
-
Green Supply Chain Management
Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2019, Pages 1-24]
-
Green Supply Chain Management
Identification and modeling of green supply chain management in small and medium sized industries [Volume 12, Issue 23, 2020, Pages 169-193]
-
Greenwashing
Identifying and prioritizing the antecedents and consequences of the greenwashing phenomenon: A mixed approach [Volume 15, Issue 31, 2023, Pages 253-277]
-
Greenwashing
Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
-
Grey System Theory
Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2019, Pages 1-24]
-
Grounded theory
Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
-
Grounded theory
Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2018, Pages 353-377]
-
Grounded theory
Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
-
Grounded theory
Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
-
Grounded theory
Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
-
Grounded theory
Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2021, Pages 455-475]
-
Grounded theory
Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2021, Pages 35-60]
-
Grounded theory
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Grounded theory
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
-
Grounded theory
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Grounded Theory.
Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
-
Grounded theory model
National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
H
-
Hamedan
Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
-
Health and economic development
The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
-
Health care
The Impact of Consumers’ Service Encounter Expectation on Their Service Encounter Perception in Healthcare Services [Volume 10, Issue 19, 2018, Pages 143-168]
-
Hedonics
Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
-
Hedonic shopping styles
Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj [Volume 10, Issue 19, 2018, Pages 343-360]
-
Hedonic value
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
-
Herbal medicine
Classification of the herbal medicine market from the perspective of customer health and appropriate strategies [Volume 11, Issue 22, 2019, Pages 81-100]
-
Hinterland
A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
-
Historical nostalgic advertising
Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2022, Pages 57-83]
-
Historical Tourism
Presenting a Dynamic Model in Developing Historical Tourism: A Case Study of Yazd Province [Volume 7, Issue 14, 2015, Pages 147-167]
-
Historical Tourism Development
Presenting a Dynamic Model in Developing Historical Tourism: A Case Study of Yazd Province [Volume 7, Issue 14, 2015, Pages 147-167]
-
Holding company
The Effect of Corporate Strategic Roles on Corporate Parenting Styles [Volume 10, Issue 19, 2018, Pages 233-251]
-
Holistic Strategic Marketing Plan
Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
-
Honesty
A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2017, Pages 43-60]
-
Horizontal Extension
Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
-
Horizontal integration
The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
-
Hospitality
Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
-
Hotel industry
Competitive Intelligence Attitudes and Competitive Advantage [Volume 7, Issue 13, 2015, Pages 25-50]
-
Hotelling industry
Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
-
House of Quality
Selecting Suppliers in Manufacturing and Engineering Companies [Volume 3, Issue 6, 2012, Pages 23-50]
-
Human Capital
The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]
-
Human factors
Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
-
Human Personality
The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
-
Human Resource Risk Management Strategies
Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
-
Hybrid entrepreneurship
Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2022, Pages 263-290]
I
-
IAU
Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2016, Pages 99-120]
-
Imitative customer behavior
The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
-
Importance-performance analysis
The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
-
Importance - Performance Matrix
Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 4, Issue 8, 2013, Pages 93-113]
-
Importance - Performance Matrix
Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
-
Improved performance
Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
-
Impulse Buying
Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [Volume 6, Issue 11, 2014, Pages 147-182]
-
Impulse Buying
Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
-
Impulsiveness
Investigating the Relationship between Website Characteristics and Impulsive Purchase on the Internet [Volume 10, Issue 19, 2018, Pages 1-17]
-
Impulsive purchase tendency
Investigating the Relationship between Website Characteristics and Impulsive Purchase on the Internet [Volume 10, Issue 19, 2018, Pages 1-17]
-
In-App Advertising
Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
-
Increasing and decreasing discount strategy
The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2019, Pages 257-281]
-
Indexing
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Individual Competencies
Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
-
Individual factor
Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction [Volume 10, Issue 19, 2018, Pages 65-97]
-
Industry Attractiveness – Business Strength Matrix
Application of Fuzzy Calculation in Portfolio Matrices for Improving Formulation of Portfolio Strategies [Volume 4, Issue 8, 2013, Pages 141-161]
-
Industry Index
Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
-
Influencers’ characteristics
The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
-
Influencer value
Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
-
Information disclosure
The Effect of Information Disclosure on Bid -Ask Spread Using Simultaneous Equations System [Volume 2, Issue 4, 2011, Pages 53-73]
-
Information Literacy
The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [Volume 13, Issue 26, 2021, Pages 343-369]
-
Information Technology
Analysis of Barriers in Using IT in Iranian Food Industries
(Case Study: Food Industries of Yazd Province) [Volume 2, Issue 4, 2011, Pages 74-91]
-
Information Technology
Effective Factors on the Adoption of Mobile Banking Services by Customers and their Ranking
(Case Study: Tejarat Bank-Tehran Branches) [Volume 2, Issue 3, 2011, Pages 117-139]
-
Informative Asset
Proposition and Examination of a Conceptual Model for
the Relation between Intangible Assets and Performance
of Commercial Organizations [Volume 4, Issue 7, 2013, Pages 20-53]
-
Innovation
Identification and modeling of green supply chain management in small and medium sized industries [Volume 12, Issue 23, 2020, Pages 169-193]
-
Innovation
Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2020, Pages 489-509]
-
Innovation
Customizing Capability and Competitive Advantage: The mediating role of Innovativeness Service Offering [Volume 12, Issue 24, 2020, Pages 239-257]
-
Innovation
Role of strategic thinking in increasing the innovation of companies: An emphasis on strategic learning [Volume 13, Issue 26, 2021, Pages 239-266]
-
Innovation.
Factors Influencing Early Stage Performance of Small Firms
Case Study : (Science and Technology Parks Incubators Small Firms) [Volume 2, Issue 3, 2011, Pages 140-162]
-
Innovation Capability
The impact of Dynamic Capability and Innovation Capability on Competitive Advantage [Volume 10, Issue 19, 2018, Pages 123-141]
-
Innovation Capability
A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies [Volume 10, Issue 19, 2018, Pages 213-232]
-
Innovation Capability
Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
-
Innovation Orientation
The Impact of Strategic Orientations on New Product Development Financial Performance [Volume 12, Issue 24, 2020, Pages 319-346]
-
Innovative co-design
The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2021, Pages 371-394]
-
Innovative Differentiation Strategy
Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
-
Innovativeness
Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
-
Innovativeness
Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
-
Innovativeness
Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
-
Innovativeness service offering
Customizing Capability and Competitive Advantage: The mediating role of Innovativeness Service Offering [Volume 12, Issue 24, 2020, Pages 239-257]
-
Innovators
Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
-
Instagram
The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [Volume 12, Issue 24, 2020, Pages 259-289]
-
Instagram Social Network
Factors influencing on social commerce development [Volume 12, Issue 24, 2020, Pages 19-48]
-
Institutional Environment
The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2020, Pages 291-317]
-
Institutional theory
Dynamic Capabilities in Relation-oriented Competitive Advantage Strategy: A Case Study of the Construction Industry [Volume 10, Issue 19, 2018, Pages 99-121]
-
Insurance
The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
-
Intangible Asset
Proposition and Examination of a Conceptual Model for
the Relation between Intangible Assets and Performance
of Commercial Organizations [Volume 4, Issue 7, 2013, Pages 20-53]
-
Intangible Asset
Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry [Volume 3, Issue 6, 2012, Pages 75-104]
-
Intangible capitals
Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
-
Integrated management of electronic supply chain of goods
The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2021, Pages 61-78]
-
Intellectual Capital
Examining the impacts of Intellectual Capital on Iranian Banks’ revenue efficiency [Volume 5, Issue 10, 2013, Pages 153-181]
-
Intention of engagement
The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2022, Pages 29-56]
-
Intention to use services
Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
-
Interactive marketing agility
Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
-
Inter-firm relationships
Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2018, Pages 353-377]
-
Interior Stores’ Space
Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns [Volume 12, Issue 24, 2020, Pages 425-445]
-
Intermodal Transport
A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
-
Internal branding
Survey on the effect of internal branding on organizational citizenship behavior [Volume 12, Issue 24, 2020, Pages 107-131]
-
Internal branding
Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
-
Internal Factors of Organization
Identifying Effective Factors of Iinternal Environment Of Organization In Establishing Valuable Brands [Volume 3, Issue 5, 2012, Pages 97-117]
-
Internal marketing agility
Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
-
Internationalization
A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
-
International market
An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits [Volume 11, Issue 21, 2019, Pages 141-161]
-
International marketing strategy
The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
-
Internet
The Influence of the Internet on Conduct the Channel of Export in SMEs [Volume 2, Issue 3, 2011, Pages 1-26]
-
Internet Banking
Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
-
Internet marketing
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
-
Internet of things
Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
-
Inter-organizational relationships
Presenting a Model for the Coordination of Business Service Triads: A Study of the Iranian Automotive Industry Based on the Grounded Theory [Volume 11, Issue 21, 2019, Pages 295-320]
-
Interpersonal effects
Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
-
Interpretative structural
Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet [Volume 12, Issue 23, 2020, Pages 365-389]
-
Interpretive Structural Modeling
Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
-
Interpretive Structural Modeling
Factors influencing on social commerce development [Volume 12, Issue 24, 2020, Pages 19-48]
-
Interpretive Structural Modeling
Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
-
Interpretive Structural Modeling
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Interpretive Structural Modeling (ISM)
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
-
Interpretive structural modelling
Modelling of a Knowledge Network in Knowledge-based Enterprises [Volume 10, Issue 20, 2018, Pages 187-213]
-
Intuitionistic Fuzzy Vikor
Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
-
Investment
Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2013, Pages 27-46]
-
Investment
Discovering key success factors in shopping centers: a qualitative study [Volume 12, Issue 23, 2020, Pages 195-215]
-
Investment Fund
Prioritization of the Factors Affecting the Pperformance of Funds Uusing a Combination of QFD and AHP Model
in Fuzzy Environment [Volume 4, Issue 8, 2013, Pages 1-29]
-
Involvement
The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
-
Iran
Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2016, Pages 1-15]
-
Iran Home Appliance Industry
Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry [Volume 3, Issue 6, 2012, Pages 75-104]
-
Iranian goods
A Comparative study of the Consumption Style of Iranian Goods between Urban and Rural Areas [Volume 8, Issue 15, 2016, Pages 1-20]
-
Iranian lifestyle
Investigating the effect of Iranian, Islamic lifestyle on consumer behavior [Volume 12, Issue 23, 2020, Pages 147-168]
-
Iranian's Universities
Ranking the Factors of Knowledge Management in Selected Universities [Volume 3, Issue 5, 2012, Pages 56-73]
-
Iran's dairy companies
New products Development based on customer relationship management and entrepreneurial orientation [Volume 12, Issue 24, 2020, Pages 215-238]
-
I.R. Iran Automotive Industry
Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
-
Islamic lifestyle
Investigating the effect of Iranian, Islamic lifestyle on consumer behavior [Volume 12, Issue 23, 2020, Pages 147-168]
-
Islamic Veil Involvement
Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
-
ISM
An Interaction Model for Supply Chain Relationships in small
and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
-
ISM
Explaining the Resilience Components Pattern of Detergent Industry Firms [Volume 12, Issue 23, 2020, Pages 35-58]
-
ISM model
Conducting Strategic of Organization with the Use of ISM [Volume 2, Issue 4, 2011, Pages 92-106]
J
-
Jahad Daneshgahi
The Antecedents of Organizational Commitment; Case study: Employees of Jahad Daneshgahi [Volume 3, Issue 6, 2012, Pages 105-122]
-
Job Characteristics
Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
-
Job creation
Factors Influencing Early Stage Performance of Small Firms
Case Study : (Science and Technology Parks Incubators Small Firms) [Volume 2, Issue 3, 2011, Pages 140-162]
-
Just- in- Time
Application of Analytical Network Process (ANP) for Ranking Suppliers and Related Decisional Factors in Supply Chain [Volume 2, Issue 3, 2011, Pages 102-116]
-
Just-in-time production
Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
K
-
Kaleh company
Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase [Volume 10, Issue 20, 2018, Pages 215-242]
-
Kano model
Determining an Assessment Approach For Banking Services Situation [Volume 5, Issue 9, 2013, Pages 119-137]
-
Kenos’ Model
Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 4, Issue 8, 2013, Pages 93-113]
-
Kenos’ Model
Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
-
Kerman
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
-
Key customers
Customer segmentation based on customer lifelong value analysis [Volume 6, Issue 12, 2014, Pages 1-18]
-
Keyword: Financial marketing
financial marketing mix 7ps inTehran stock exchange [Volume 8, Issue 16, 2016, Pages 233-283]
-
Key words: promotion
Investigating The Role of Promotional Mix on Increasing the Sale of Cosmetics (Case Study:Atousa A Hair Color) [Volume 5, Issue 9, 2013, Pages 21-38]
-
Khorramabad
A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
-
Khorram Abad women
Explanation of the Compulsive Buying Behavior [Volume 11, Issue 21, 2019, Pages 269-294]
-
Khoshkpak
The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
-
K-Means algorithm
The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
-
Knowledge-Based
Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
-
Knowledge-based companies
Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
-
Knowledge-Based Employment
Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
-
Knowledge-based enterprise
Modelling of a Knowledge Network in Knowledge-based Enterprises [Volume 10, Issue 20, 2018, Pages 187-213]
-
Knowledge-Human Aasset
Proposition and Examination of a Conceptual Model for
the Relation between Intangible Assets and Performance
of Commercial Organizations [Volume 4, Issue 7, 2013, Pages 20-53]
-
Knowledge network
Modelling of a Knowledge Network in Knowledge-based Enterprises [Volume 10, Issue 20, 2018, Pages 187-213]
-
Knowledge sharing
The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
-
Knowledge sharing
A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2023, Pages 25-54]
-
Knowledge Transfer
Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]
-
Knowledge value
Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
L
-
Leadership
Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
-
Lean Management
The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
-
Learning capability
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
-
Legitimacy Theory
Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
-
Life Insurance
Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
-
Life Insurance
Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior [Volume 12, Issue 23, 2020, Pages 1-33]
-
Lifetime value
Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
-
Likeability
The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
-
Limited quantity
The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2019, Pages 257-281]
-
Linear BWM
Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
-
Liquidity Risk
Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
-
Location
Explanation of ATM Location Pattern [Volume 3, Issue 5, 2012, Pages 74-96]
-
Login interface efficiency
Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report [Volume 12, Issue 23, 2020, Pages 391-416]
-
Logistic regression
Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
-
Logistic regression
Comparison of the Performances of Classical Models and Artificial Intelligence in Predicting Bank Customers' Credit Status [Volume 10, Issue 20, 2018, Pages 51-69]
-
Lorestan industrial towns
Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
-
Loyalty
The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
-
Loyalty
Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2016, Pages 1-15]
-
Loyalty
Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
-
Loyalty
The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
-
LRFM model
The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
M
-
Mackenzie Approach
Performance of the collaborative commercialization strategy: Strategic alliance [Volume 13, Issue 26, 2021, Pages 267-290]
-
Maintenance
Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
-
Mall
Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
-
Management consulting
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Management control systems
The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
-
Management factors
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Managing & shaping
Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2020, Pages 511-538]
-
Manufacturing and Engineering companies
Selecting Suppliers in Manufacturing and Engineering Companies [Volume 3, Issue 6, 2012, Pages 23-50]
-
Manufacturing and export companies
The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
-
Manufacturing and service industries
The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
-
Manufacturing Strategy
Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
-
Market-driving orientation
surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
-
Market entry
Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
-
Market entry
Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2020, Pages 511-538]
-
Market-focused Flexibility
Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
-
Marketing
The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
-
Marketing
A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
-
Marketing
Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2021, Pages 433-454]
-
Marketing
The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
-
Marketing
Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2023, Pages 199-231]
-
Marketing Abilities
Proposition and Examination of a Conceptual Model for
the Relation between Intangible Assets and Performance
of Commercial Organizations [Volume 4, Issue 7, 2013, Pages 20-53]
-
Marketing Capabilities
The Effect of Marketing Knowledge Management Capabilities on Organizational Performance in Iranian Petrochemical Industry [Volume 4, Issue 8, 2013, Pages 30-46]
-
Marketing Capabilities
Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
-
Marketing Capabilities
Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [Volume 12, Issue 23, 2020, Pages 339-364]
-
Marketing Capabilities
The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
-
Marketing capability
A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies [Volume 10, Issue 19, 2018, Pages 213-232]
-
Marketing Communications
Recognizing Behavior of Viral Marketing [Volume 12, Issue 23, 2020, Pages 255-276]
-
Marketing differentiation strategy
Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
-
Marketing effectiveness
Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [Volume 12, Issue 23, 2020, Pages 339-364]
-
Marketing Knowledge Management
The Effect of Marketing Knowledge Management Capabilities on Organizational Performance in Iranian Petrochemical Industry [Volume 4, Issue 8, 2013, Pages 30-46]
-
Marketing Knowledge Management
To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
-
Marketing Knowledge Management
Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
-
Marketing strategies
Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
-
Marketing Strategy
Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
-
Marketing Strategy
Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
-
Marketing Strategy
Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
-
Marketing Strategy
The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
-
Market Intelligence
The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2021, Pages 371-394]
-
Market Intelligence
The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
-
Market orientation
Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
-
Market orientation
The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
-
Market orientation
The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
-
Market orientation
The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province [Volume 10, Issue 19, 2018, Pages 169-187]
-
Market orientation
Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [Volume 12, Issue 23, 2020, Pages 339-364]
-
Market orientation
The Impact of Strategic Orientations on New Product Development Financial Performance [Volume 12, Issue 24, 2020, Pages 319-346]
-
Market performance
The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities [Volume 14, Issue 27, 2022, Pages 71-96]
-
Market segmentation
Classification of the herbal medicine market from the perspective of customer health and appropriate strategies [Volume 11, Issue 22, 2019, Pages 81-100]
-
Market Share
Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2021, Pages 433-454]
-
Market value added.
The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2021, Pages 165-205]
-
Mashhad City Hotels
Service Quality and Customer Satisfaction in Hotel Industry
(case study: Mashhad hotels) [Volume 3, Issue 6, 2012, Pages 123-149]
-
Massive open online courses
Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
-
Materialism
Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
-
Mathematical optimization
The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
-
Mehr Finance and Credit institution
A model for Explaining service quality and value proposition effects on bank customer satisfaction Case study: Mehr Finance and Credit institution [Volume 4, Issue 7, 2013, Pages 1-19]
-
Melli bank
Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
-
Mental Involvement
Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
-
Mental Model
Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
-
Mental stimuli
The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
-
Message credibility
Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior [Volume 10, Issue 20, 2018, Pages 169-186]
-
Meta-heuristic algorithm
Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
-
Meta synthesis
The impact of gamification on customer digital experience and customer engagement: A Meta-synthesis approach [Volume 13, Issue 25, 2021, Pages 395-418]
-
Meta synthesis
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Miles & Snow Strategies
Business strategy correspondence with Environmental Uncertainty [Volume 4, Issue 7, 2013, Pages 88-104]
-
Mixed method
Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2022, Pages 1-28]
-
Mixed Method Research
Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
-
Mixed Methods Research
Design Pattern in Strategy Development for Manufacturing Enterprises [Volume 4, Issue 8, 2013, Pages 114-140]
-
Mixed research method
Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
-
Mixed Service Marketing
Service Quality and Customer Satisfaction in Hotel Industry
(case study: Mashhad hotels) [Volume 3, Issue 6, 2012, Pages 123-149]
-
Mobile and Internet market
Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2018, Pages 309-328]
-
Mobile Apps
Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
-
Mobile Banking
Effective Factors on the Adoption of Mobile Banking Services by Customers and their Ranking
(Case Study: Tejarat Bank-Tehran Branches) [Volume 2, Issue 3, 2011, Pages 117-139]
-
Mobile Phone
The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
-
Mobile Viral Marketing
Recognizing Behavior of Viral Marketing [Volume 12, Issue 23, 2020, Pages 255-276]
-
Model
Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
-
Model designing
Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
-
Modeling
Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet [Volume 12, Issue 23, 2020, Pages 365-389]
-
Model of GPDN
Designing a model for goods procurement
and distribution network in Iran [Volume 4, Issue 7, 2013, Pages 105-121]
-
Momentum
Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
-
Motivation
The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
-
Motivational Factors of the Green Products
The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income [Volume 12, Issue 24, 2020, Pages 49-75]
-
Multi Objective Mixed Integer Programming
A model for Order Allocation in Multi Supplier, Multi Product and Multi Period Situation, Considering Incremental Discounts [Volume 4, Issue 7, 2013, Pages 122-146]
-
Multiple Case Study
Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
-
Multiple Criteria Decision Making
Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2019, Pages 1-24]
-
Multi-Sided Markets
Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
-
Music
Role of Music in Encouragement of Shopping [Volume 10, Issue 20, 2018, Pages 153-167]
N
-
National identity
The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
-
National identity
National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
-
National Marketing Center (NMC).
Designing a model for goods procurement
and distribution network in Iran [Volume 4, Issue 7, 2013, Pages 105-121]
-
Nation branding
National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
-
NEO personality approach
Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
-
Net Promoter Score
Customers' Mental Image Using Net Promoter Score From Airlines Companies [Volume 7, Issue 13, 2015, Pages 51-72]
-
Network
Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
-
Network Leadership
Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
-
Neural network
Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2019, Pages 355-379]
-
New product development
The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
-
New product development
customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
-
New product development
New products Development based on customer relationship management and entrepreneurial orientation [Volume 12, Issue 24, 2020, Pages 215-238]
-
New product development
Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
-
New product development Performance
The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
-
New product development Performance
The Impact of Strategic Orientations on New Product Development Financial Performance [Volume 12, Issue 24, 2020, Pages 319-346]
-
New Product Performance
customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
-
New Product Performance
The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
-
Non-behavioral responses
Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2022, Pages 155-184]
-
Non governmental organizations
The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
-
Non-textbook publishing industry
Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
-
Normative Commitment
The Antecedents of Organizational Commitment; Case study: Employees of Jahad Daneshgahi [Volume 3, Issue 6, 2012, Pages 105-122]
-
Normative expectations
Role of Confirmation of Franchisees’ Normative and Predictive Expectations [Volume 10, Issue 20, 2018, Pages 27-49]
-
North Khorasan
The Influence of Exporters' Features on Perceived Obstacles to Regional Export Development [Volume 8, Issue 15, 2016, Pages 165-184]
-
Nostalgia
The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products [Volume 10, Issue 20, 2018, Pages 243-262]
-
Nostalgia proneness
The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products [Volume 10, Issue 20, 2018, Pages 243-262]
O
-
Oil
Explaining the Competitiveness of Iran’s Engineering and Consulting Engineer Companies in the field of Oil, Gas and Petrochemical [Volume 12, Issue 24, 2020, Pages 185-213]
-
Oil and petrochemical industries
Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
-
On-Demand Insurtech
Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
-
Online banking
Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report [Volume 12, Issue 23, 2020, Pages 391-416]
-
Online Businesses
Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
-
Online marketing
Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
-
Online repurchase intention
The Impact of E-Exchange Development on Customers’ E-Loyalty and Repurchase Intention [Volume 10, Issue 20, 2018, Pages 71-90]
-
Online Shops
Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
-
Online stores
A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2017, Pages 43-60]
-
Online stores
The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
-
Online Trust
Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
-
Open business model
A systematic literature review of open business models [Volume 14, Issue 30, 2022, Pages 231-261]
-
Open innovation
A systematic literature review of open business models [Volume 14, Issue 30, 2022, Pages 231-261]
-
Operating profit margin
The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
-
Organic agricultural products
A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
-
Organizational ambidexterity
The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
-
Organizational Attractiveness
Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
-
Organizational barriers
Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
-
Organizational commitment
The Antecedents of Organizational Commitment; Case study: Employees of Jahad Daneshgahi [Volume 3, Issue 6, 2012, Pages 105-122]
-
Organizational commitment
The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province [Volume 10, Issue 19, 2018, Pages 169-187]
-
Organizational commitment
Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
-
Organizational effective factors
Explain export performance with export commitment [Volume 12, Issue 23, 2020, Pages 85-114]
-
Organizational factor
Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction [Volume 10, Issue 19, 2018, Pages 65-97]
-
Organizational innovation
The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
-
Organizational learning Capability
Investigation the Impact of Organizational learning Capability on SME Performance in Kerman with AHP Model [Volume 2, Issue 3, 2011, Pages 78-95]
-
Organizational memory
The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
-
Organizational Performance
The Effect of Marketing Knowledge Management Capabilities on Organizational Performance in Iranian Petrochemical Industry [Volume 4, Issue 8, 2013, Pages 30-46]
-
Organizational Performance
Investigation of the Effect of Entrepreneurial Orientation on Organizational Performance in a Turbulent Environment (The Case of SMEs) [Volume 8, Issue 15, 2016, Pages 109-131]
-
Organizational Performance
To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
-
Organizational Performance
Impact on teleworking on organizational performance with structural equation modeling [Volume 8, Issue 16, 2016, Pages 141-159]
-
Organizational Performance
The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province [Volume 10, Issue 19, 2018, Pages 169-187]
-
Organizational Performance
Impacts of Social Responsibility on the Promotion of Business Performance [Volume 10, Issue 20, 2018, Pages 91-114]
-
Organizational Performance
Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
-
Organizational Performance
The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
-
Organization factors
Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
P
-
Paid advertising
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
-
Panel data
Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
-
Parenting strategic roles
The Effect of Corporate Strategic Roles on Corporate Parenting Styles [Volume 10, Issue 19, 2018, Pages 233-251]
-
Parenting styles
The Effect of Corporate Strategic Roles on Corporate Parenting Styles [Volume 10, Issue 19, 2018, Pages 233-251]
-
Path analysis
Analyzing the Barriers of E-tourism Development in Iran Using the Fuzzy Interpretive Structural Modeling Approach [Volume 10, Issue 19, 2018, Pages 189-212]
-
Pattern
A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
-
Pegah's Bazaar-Gostar Company
Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
-
Perceived behavioral control
The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
-
Perceived Ease of Use
Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
-
Perceived Ease of Use
The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2022, Pages 29-56]
-
Perceived Economic Threat
The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
-
Perceived Organizational Support
Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
-
Perceived price fairness
The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
-
Perceived quality
The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
-
Perceived quality
Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
-
Perceived quality
Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
-
Perceived quality
Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
-
Perceived quality
Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
-
Perceived Risk
Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
-
Perceived Risk
Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
-
Perceived Risk
Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
-
Perceived Risk
Assessing the Attitude towards Buying Counterfeit Goods and the Desire to Buy from Gray Market [Volume 12, Issue 24, 2020, Pages 133-163]
-
Perceived Risk
Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
-
Perceived Risk
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Perceived Risk
Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
-
Perceived service quality
An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses [Volume 11, Issue 21, 2019, Pages 45-68]
-
Perceived service quality
Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
-
Perceived transaction dissimilarity
The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
-
Perceived Trust
Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
-
Perceived Usefulness
Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
-
Perceived Usefulness
The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2022, Pages 29-56]
-
Perceived Value
The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
-
Perceived Value
Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers [Volume 13, Issue 25, 2021, Pages 51-81]
-
Perceived Value
The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [Volume 13, Issue 26, 2021, Pages 533-560]
-
Perceived Value
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Perceived Value
Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
-
Perceptual Map
A Study of Customers' Perceptions of Brand Positioning In Iranian Banks Using Perceptual Map Technique (Case Study: Melli and Parsian Banks in Tehran) [Volume 2, Issue 4, 2011, Pages 1-27]
-
Performance
Investigation the Impact of Organizational learning Capability on SME Performance in Kerman with AHP Model [Volume 2, Issue 3, 2011, Pages 78-95]
-
Performance
The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
-
Performance
Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2017, Pages 61-81]
-
Performance
Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
-
Performance
The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2020, Pages 291-317]
-
Performance
Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2020, Pages 511-538]
-
Performance
Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
-
Performance appraisal
A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
-
Performance Assessment
Description of Electronic Customer Relationship Management Situation [Volume 1, Issue 2, 2009, Pages 48-77]
-
Performance Evaluation
The Performance Evaluation of Chain Stores [Volume 3, Issue 5, 2012, Pages 27-55]
-
Performance Evaluation
Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
-
Performance Evaluation
Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
-
Performance Evaluation
Performance evaluation based on data envelopment analysis approach to brand and brand equity model [Volume 8, Issue 16, 2016, Pages 37-58]
-
Performance Evaluation
Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2019, Pages 1-24]
-
Performance of Company
The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2021, Pages 61-78]
-
Periority in Management
Ranking the Factors of Knowledge Management in Selected Universities [Volume 3, Issue 5, 2012, Pages 56-73]
-
Perishable items
Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
-
Personal Branding
Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
-
Personalization
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
-
Personal nostalgic advertising
Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2022, Pages 57-83]
-
Personal structures
The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
-
Phenomenology
The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
-
Physical factors
Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
-
PISHGAMANE KAVIRE YAZD Set
Description of Electronic Customer Relationship Management Situation [Volume 1, Issue 2, 2009, Pages 48-77]
-
Platform Competencies
Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
-
PLS
Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
-
PLS
The Impact of Institutional Factors on Domestic Trade in Iran [Volume 10, Issue 20, 2018, Pages 135-152]
-
Pluralism
Development of the company's behaviour model in environmental corporate social responsibility situations [(Articles in Press)]
-
Political institutions
The Impact of Institutional Factors on Domestic Trade in Iran [Volume 10, Issue 20, 2018, Pages 135-152]
-
Portfolio Analysis
Application of Fuzzy Calculation in Portfolio Matrices for Improving Formulation of Portfolio Strategies [Volume 4, Issue 8, 2013, Pages 141-161]
-
Portfolio Diversification
Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2013, Pages 27-46]
-
Positioning
A Study of Customers' Perceptions of Brand Positioning In Iranian Banks Using Perceptual Map Technique (Case Study: Melli and Parsian Banks in Tehran) [Volume 2, Issue 4, 2011, Pages 1-27]
-
Positive behavioral intentions
The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
-
Positive effect
Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
-
Prediction optimization
Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2019, Pages 355-379]
-
Predictive expectations
Role of Confirmation of Franchisees’ Normative and Predictive Expectations [Volume 10, Issue 20, 2018, Pages 27-49]
-
Preference for nostalgic products
The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products [Volume 10, Issue 20, 2018, Pages 243-262]
-
Price response
Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
-
Pricing
The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
-
Prioritization
Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
-
Private label brand
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Privatization
Identification of The Mentality of Citizens Toward Privatization and the Article 44 of the Constitution Law [Volume 3, Issue 6, 2012, Pages 51-74]
-
Prize Seekers
Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
-
Proactivness
Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
-
Process innovation
The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
-
Process maturity model
A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
-
Process Performance
The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
-
Product information
Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
-
Product innovation
The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
-
Productive capacity
Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
-
Productivity
Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
-
Product Knowledge
Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
-
Product- Market Scope
Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
-
Product-Market Strategy
Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
-
Product Perceived Value
The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
-
Profitability
Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
-
Prospect Theory
The Comparison of Predictability of Negative and Positive Components of Stock Market Returns [Volume 4, Issue 7, 2013, Pages 147-164]
-
Psychological characteristics
Classification of the herbal medicine market from the perspective of customer health and appropriate strategies [Volume 11, Issue 22, 2019, Pages 81-100]
-
Psycological ambivalence
Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior [Volume 12, Issue 23, 2020, Pages 1-33]
-
Public Service quality
A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
-
Purchase Commitment
The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2021, Pages 477-502]
-
Purchase decision
A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
-
Purchase decision
The role of family members in family purchase decisions [Volume 11, Issue 22, 2019, Pages 381-405]
-
Purchase decision
The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [Volume 13, Issue 26, 2021, Pages 343-369]
-
Purchase intention
The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2013, Pages 1-26]
-
Purchase intention
Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
-
Purchase intention
The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
-
Purchase intention
Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
-
Purchase intention
The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2019, Pages 257-281]
-
Purchase intention
Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes [Volume 12, Issue 24, 2020, Pages 347-368]
-
Purchase intention
The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
-
Purchase intention
Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
-
Purchase intention
The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2021, Pages 477-502]
-
Purchase intention
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Purchase intention
Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran [Volume 14, Issue 27, 2022, Pages 207-232]
-
Purchase intention
The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
-
Purchase Intention Lifestyle
The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
-
Purchase intention of consumers
Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
-
Purchase Intention of Islamic Veil Clothing
Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
-
Purchase Intention of the Green Products and Actual Purchase of the Green Products
The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income [Volume 12, Issue 24, 2020, Pages 49-75]
-
Purchase intentions
The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]
-
Purchase motives
Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
-
Purchasing Decision
The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
-
Purchasing Decision
The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
-
Purchasing Decision Model
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
-
Purchasing orientation
The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
Q
-
QFD
Prioritization of the Factors Affecting the Pperformance of Funds Uusing a Combination of QFD and AHP Model
in Fuzzy Environment [Volume 4, Issue 8, 2013, Pages 1-29]
-
Q- Methodology.
Identification of The Mentality of Citizens Toward Privatization and the Article 44 of the Constitution Law [Volume 3, Issue 6, 2012, Pages 51-74]
-
Qualitative Methodology
Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
-
Qualitative Strategic Planning
A Hybrid Approach for Business Strategy Selection [Volume 2, Issue 4, 2011, Pages 124-143]
-
Quality of educational services
Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2016, Pages 99-120]
-
Quality of self-service
Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers [Volume 13, Issue 25, 2021, Pages 51-81]
-
Quality of Services
Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model
(Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2009, Pages 78-94]
-
Quality of Services
Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]
-
Quasi-social interaction
The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
R
-
Ranking
Ranking the Factors of Knowledge Management in Selected Universities [Volume 3, Issue 5, 2012, Pages 56-73]
-
Ranking
Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
-
Rationalists
Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
-
Razi University
The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2021, Pages 291-309]
-
R&D
The impact of firm level factors and labor level factors on the performance of small businesses [Volume 13, Issue 25, 2021, Pages 1-50]
-
Readiness
Designing and Explaining the Readiness Model of Strategy Execution in Food products holding [Volume 13, Issue 25, 2021, Pages 187-208]
-
Readiness to serve
Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
-
Recovery
Explaining the Resilience Components Pattern of Detergent Industry Firms [Volume 12, Issue 23, 2020, Pages 35-58]
-
Redesigning
Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
-
Referral value
Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
-
Relational benefits
Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
-
Relational Capital and TT Effectiveness
The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]
-
Relational view
Dynamic Capabilities in Relation-oriented Competitive Advantage Strategy: A Case Study of the Construction Industry [Volume 10, Issue 19, 2018, Pages 99-121]
-
Relationship commitment
Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2018, Pages 309-328]
-
Relationship Quality
The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
-
Relationship Quality
The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
-
Relationship Quality
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
-
Relationship Quality
The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
-
Religiosity
Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
-
Repertory grid technique
The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
-
Re-purchase behavior
The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
-
Repurchase Intention
Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase [Volume 10, Issue 20, 2018, Pages 215-242]
-
Repurchase Intention
The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [Volume 12, Issue 24, 2020, Pages 259-289]
-
Reputation
The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
-
Resilience
Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
-
Resilience
Explaining the Resilience Components Pattern of Detergent Industry Firms [Volume 12, Issue 23, 2020, Pages 35-58]
-
Resource-based view
The Effect of Marketing Knowledge Management Capabilities on Organizational Performance in Iranian Petrochemical Industry [Volume 4, Issue 8, 2013, Pages 30-46]
-
Resource-based view
The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
-
Responsibility
Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
-
Restaurant
Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2013, Pages 97-118]
-
Restaurant Atmospherics
Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2013, Pages 97-118]
-
Retailers
The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
-
Retail Therapy
Designing a model for Retail therapy [(Articles in Press)]
-
Return on equity
The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
-
Return on investment
The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
-
Revenue Model
Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
-
RFM
Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2020, Pages 1-18]
-
RFM analysis
Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
-
Risk
Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2013, Pages 27-46]
-
Risk Assessment Matrix
Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
-
Risk Attitude
Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
-
Risk Management
Meta-Analysis of Supply Chain Sustainability and Risk Management Issues [Volume 12, Issue 23, 2020, Pages 217-254]
-
Risk Propensity
Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
-
Risk taking
Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
-
Risk Weighted Assets
Banks' Risk Weighted Assets and Cross-Section Stock Return [Volume 6, Issue 12, 2014, Pages 101-114]
S
-
Saderat bank
A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
-
Saffron industry
Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
-
Sales culture
An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
-
SALES INCREASE
Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2021, Pages 433-454]
-
Sales methods
An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
-
Sales promotions
Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
-
Sales strategy
Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
-
Satisfaction
The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
-
Satisfaction
The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
-
Satisfaction
Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
-
Scanning competitive intelligence
Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
-
Scoping Review
Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
-
Search engine optimization
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
-
Securities Exchange
The Comparison of Predictability of Negative and Positive Components of Stock Market Returns [Volume 4, Issue 7, 2013, Pages 147-164]
-
Segmentation
Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
-
Self-brand connection
The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
-
Self-Efficiency
Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
-
Self-image congruence with Store image
The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
-
Self-Organized Maps
Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2020, Pages 1-18]
-
SEM
Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
-
Semnan
Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns [Volume 12, Issue 24, 2020, Pages 425-445]
-
Senior tourist
The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
-
Sensory marketing
Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2021, Pages 433-454]
-
Service convenience
The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
-
Service encounter
The Impact of Consumers’ Service Encounter Expectation on Their Service Encounter Perception in Healthcare Services [Volume 10, Issue 19, 2018, Pages 143-168]
-
Service industry
Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
-
Service innovation
Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
-
Service Marketing Mix
The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
-
Service Provider Channels
The Challenges of Promoting the Effectiveness of E-Commerce Agencies from the Viewpoint of Government Policymakers [Volume 12, Issue 24, 2020, Pages 447-487]
-
Service quality
A model for Explaining service quality and value proposition effects on bank customer satisfaction Case study: Mehr Finance and Credit institution [Volume 4, Issue 7, 2013, Pages 1-19]
-
Service quality
Service Quality and Customer Satisfaction in Hotel Industry
(case study: Mashhad hotels) [Volume 3, Issue 6, 2012, Pages 123-149]
-
Service quality
The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
-
Service quality
Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
-
Service quality
Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2018, Pages 309-328]
-
Service quality
The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
-
Service quality
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Service quality"
Six Sigma, a new approach for evaluating service quality in SRM (Case Study: Yazd University) [Volume 5, Issue 10, 2013, Pages 71-96]
-
Service recovery
The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
-
Services
The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
-
Services advertising
Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
-
Service Sector
Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
-
Services factors
Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
-
Services marketing agility
Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
-
Service triads
Presenting a Model for the Coordination of Business Service Triads: A Study of the Iranian Automotive Industry Based on the Grounded Theory [Volume 11, Issue 21, 2019, Pages 295-320]
-
Service value chain
Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
-
SERVQUAL
Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model
(Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2009, Pages 78-94]
-
SERVQUAL
A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
-
SERVQUAL
Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2016, Pages 99-120]
-
SERVQUAL model
Customers' Mental Image Using Net Promoter Score From Airlines Companies [Volume 7, Issue 13, 2015, Pages 51-72]
-
Shares efficiency
Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
-
Shopping behavior
Role of Music in Encouragement of Shopping [Volume 10, Issue 20, 2018, Pages 153-167]
-
Shopping center
Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
-
Shopping centers
Discovering key success factors in shopping centers: a qualitative study [Volume 12, Issue 23, 2020, Pages 195-215]
-
Shopping centers
Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
-
Shopping intent
Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
-
Shopping Mall
Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
-
Similarity
The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
-
Simulating Movement Patterns
Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns [Volume 12, Issue 24, 2020, Pages 425-445]
-
Simultaneous Equations System
The Effect of Information Disclosure on Bid -Ask Spread Using Simultaneous Equations System [Volume 2, Issue 4, 2011, Pages 53-73]
-
Small and Medium Enterprise
Investigation the Impact of Organizational learning Capability on SME Performance in Kerman with AHP Model [Volume 2, Issue 3, 2011, Pages 78-95]
-
Small and medium enterprises
Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
-
Small and medium enterprises
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
-
Small and medium enterprises
Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2022, Pages 133-153]
-
Small and Medium Industries
Pathology of Sohan distribution network in Qom [Volume 12, Issue 24, 2020, Pages 369-398]
-
Smart Mobile Users
Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
-
SME
An Interaction Model for Supply Chain Relationships in small
and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
-
SMEs
The Influence of the Internet on Conduct the Channel of Export in SMEs [Volume 2, Issue 3, 2011, Pages 1-26]
-
SME’S
Factors Influencing Early Stage Performance of Small Firms
Case Study : (Science and Technology Parks Incubators Small Firms) [Volume 2, Issue 3, 2011, Pages 140-162]
-
Social business acceptance
The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
-
Social capital
The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
-
Social Capital Management
Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
-
Social characteristics
The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
-
Social commerce
Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry [Volume 11, Issue 22, 2019, Pages 25-54]
-
Social commerce
Factors influencing on social commerce development [Volume 12, Issue 24, 2020, Pages 19-48]
-
Social commerce
The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
-
Social Commerce Construction
The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
-
Social Commerce Constructs
Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
-
Social Commerce Development
Factors influencing on social commerce development [Volume 12, Issue 24, 2020, Pages 19-48]
-
Social customer relationship management
The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [Volume 10, Issue 20, 2018, Pages 115-134]
-
Social facilitation
Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
-
Social image
Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
-
Social institutions
The Impact of Institutional Factors on Domestic Trade in Iran [Volume 10, Issue 20, 2018, Pages 135-152]
-
Social Media
Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
-
Social Media
Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2022, Pages 1-28]
-
Social Media
The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
-
Social Media
The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
-
Social Media Marketing Activity
The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [Volume 13, Issue 26, 2021, Pages 533-560]
-
Social media technology
The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [Volume 10, Issue 20, 2018, Pages 115-134]
-
Social networks
The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
-
Social networks
Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
-
Social networks
The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2021, Pages 291-309]
-
Social presence
Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry [Volume 11, Issue 22, 2019, Pages 25-54]
-
Social stimuli
The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
-
Social support
The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2019, Pages 129-148]
-
Social trust
Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry [Volume 11, Issue 22, 2019, Pages 25-54]
-
Soft power
National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
-
Sohan Industry
Pathology of Sohan distribution network in Qom [Volume 12, Issue 24, 2020, Pages 369-398]
-
Spanning marketing capabilities
The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
-
Spatial Configuration
Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
-
Specialized Marketing Capabilities
Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
-
Sport Clubs
The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
-
Sports
The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2020, Pages 291-317]
-
Sports club performance
Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
-
Stakeholder
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
-
Status consumption
Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
-
Steel Market
Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2020, Pages 1-18]
-
Stimuli-organism-response (S-O-R) Model
Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
-
Stock Exchange
financial marketing mix 7ps inTehran stock exchange [Volume 8, Issue 16, 2016, Pages 233-283]
-
Stock Market Returns
The Comparison of Predictability of Negative and Positive Components of Stock Market Returns [Volume 4, Issue 7, 2013, Pages 147-164]
-
Store atmosphere
The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
-
Strategic Action and Bank´s Performance
The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
-
Strategic agility
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
-
Strategic alliance
Performance of the collaborative commercialization strategy: Strategic alliance [Volume 13, Issue 26, 2021, Pages 267-290]
-
Strategic branding
Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
-
Strategic e-advertising model
An Effectiveness Strategic E-Advertising Model
for Consumer's Behavior [Volume 3, Issue 6, 2012, Pages 150-176]
-
Strategic Entrepreneurship
The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2020, Pages 291-317]
-
Strategic learning
Role of strategic thinking in increasing the innovation of companies: An emphasis on strategic learning [Volume 13, Issue 26, 2021, Pages 239-266]
-
Strategic management
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Strategic Stance
The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
-
Strategic thinking
Role of strategic thinking in increasing the innovation of companies: An emphasis on strategic learning [Volume 13, Issue 26, 2021, Pages 239-266]
-
Strategy
A Hybrid Approach for Business Strategy Selection [Volume 2, Issue 4, 2011, Pages 124-143]
-
Strategy
The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
-
Strategy
The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
-
Strategy consultant
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Strategy consultant competency circle
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Strategy Development Knowledge
Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
-
Strategy Formulation
Application of Fuzzy Calculation in Portfolio Matrices for Improving Formulation of Portfolio Strategies [Volume 4, Issue 8, 2013, Pages 141-161]
-
Structural Capital
The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]
-
Structural Equation Modeling
Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
-
Structural Equation Modeling
The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [Volume 6, Issue 11, 2014, Pages 105-124]
-
Structural Equation Modeling
customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
-
Structural Equation Modeling
Examine the role of top managers in Green Purchasing Standards useing structural equation modeling
(Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2016, Pages 59-78]
-
Structural Equation Modeling
The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
-
Structural Equation Modeling
Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
-
Structural Equation Modeling
An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits [Volume 11, Issue 21, 2019, Pages 141-161]
-
Structural Equation Modeling
Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
-
Structural Equation Modeling
Designing and Explaining the Readiness Model of Strategy Execution in Food products holding [Volume 13, Issue 25, 2021, Pages 187-208]
-
Structural Equation Modeling
Identification and modeling of green supply chain management in small and medium sized industries [Volume 12, Issue 23, 2020, Pages 169-193]
-
Structural Equation Modelling
To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
-
Structural equations
The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2021, Pages 291-309]
-
Structural equations modeling
Explanation of the Compulsive Buying Behavior [Volume 11, Issue 21, 2019, Pages 269-294]
-
Structural factors
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Subcultures
Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj [Volume 10, Issue 19, 2018, Pages 343-360]
-
Subjective Norm
Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
-
Subjective norms
The Effect of Electronic Word of Mouth and subjective norms on brand equity [Volume 15, Issue 34, 2023, Pages 55-84]
-
Success factors
Discovering key success factors in shopping centers: a qualitative study [Volume 12, Issue 23, 2020, Pages 195-215]
-
Superartificial intelligence
the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
-
Superior performance
Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
-
Supplier empowerment
The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2021, Pages 371-394]
-
Supplier Selection
A model for Order Allocation in Multi Supplier, Multi Product and Multi Period Situation, Considering Incremental Discounts [Volume 4, Issue 7, 2013, Pages 122-146]
-
Supply chain
Selecting Suppliers in Manufacturing and Engineering Companies [Volume 3, Issue 6, 2012, Pages 23-50]
-
Supply chain
Assessment of Components Supply Chain Flexibility of Ceramic Tiles Based on Structural Equation [Volume 8, Issue 15, 2016, Pages 241-264]
-
Supply chain
Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
-
Supply chain
The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
-
Supply chain
Meta-Analysis of Supply Chain Sustainability and Risk Management Issues [Volume 12, Issue 23, 2020, Pages 217-254]
-
Supply chain
Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
-
Supply Chain Management
A model for Order Allocation in Multi Supplier, Multi Product and Multi Period Situation, Considering Incremental Discounts [Volume 4, Issue 7, 2013, Pages 122-146]
-
Supply chain management practices
Investigating The Impact of Supply Chain Management Practices on Financial Performance (Case Study: Large Manufacturing Firms in Khuzestan Province) [Volume 10, Issue 20, 2018, Pages 1-26]
-
Supply chain relationships
An Interaction Model for Supply Chain Relationships in small
and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
-
Supply chain responsiveness
Investigating The Impact of Supply Chain Management Practices on Financial Performance (Case Study: Large Manufacturing Firms in Khuzestan Province) [Volume 10, Issue 20, 2018, Pages 1-26]
-
Supply Chain Risk
The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2021, Pages 61-78]
-
Supply selection
Selecting Suppliers in Manufacturing and Engineering Companies [Volume 3, Issue 6, 2012, Pages 23-50]
-
Supportive businesses
Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
-
Sustainability
Meta-Analysis of Supply Chain Sustainability and Risk Management Issues [Volume 12, Issue 23, 2020, Pages 217-254]
-
Sustainability balanced scorecard
Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
-
Sustainable development
The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
-
Sustainable Marketing
Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
-
Switching barriers
Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
-
Switching cost
Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
-
Switching costs
Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
-
System Abandonment
Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
-
Systematic Review
Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
-
System Discontinuance
Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
-
System dynamics
Presenting a Dynamic Model in Developing Historical Tourism: A Case Study of Yazd Province [Volume 7, Issue 14, 2015, Pages 147-167]
-
System dynamics
The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
-
System Dynamics Model
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
T
-
Taguchi Experimental Design Method
Determining an Assessment Approach For Banking Services Situation [Volume 5, Issue 9, 2013, Pages 119-137]
-
Targeted Marketing
Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2020, Pages 1-18]
-
Target market
Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
-
Tarma café-museum
Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
-
Taxonomy
Taxonomy of the business models of successful pharmaceutical products in Iran with a focus on competitive drugs in the growth phase [Volume 13, Issue 26, 2021, Pages 109-143]
-
Technical Analysis
Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
-
Technical barriers
Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
-
Technological turbulence
The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
-
Technology Acceptance Model
Recognizing Behavior of Viral Marketing [Volume 12, Issue 23, 2020, Pages 255-276]
-
Technology businesses
Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2022, Pages 291-316]
-
Technology-oriented exports
Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
-
Technology Selection
Simultaneous Technology Selection for Buyer and Supplier by Using Goal Programming Model [Volume 2, Issue 3, 2011, Pages 51-77]
-
Tehran
Factors Related to the loyalty of Iranian Customers of Five Star Hotels in Tehran [Volume 3, Issue 5, 2012, Pages 118-135]
-
Tehran city
A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
-
Tehran stock market
Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
-
Tejarat bank
Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
-
Telegram users
Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
-
Tendency for environmental purchasing
Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
-
Textile industry strategic plan
The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
-
Thematic analysis
Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2022, Pages 185-229]
-
Thematic analysis
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
-
Themes network
Discovering key success factors in shopping centers: a qualitative study [Volume 12, Issue 23, 2020, Pages 195-215]
-
The number of visits
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
-
Theories of the technology adoption
A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
-
Theory of Planned Behavior
Recognizing Behavior of Viral Marketing [Volume 12, Issue 23, 2020, Pages 255-276]
-
The Resource Viewpoint
Proposition and Examination of a Conceptual Model for
the Relation between Intangible Assets and Performance
of Commercial Organizations [Volume 4, Issue 7, 2013, Pages 20-53]
-
The Stage Model of Internationalization
The Influence of the Internet on Conduct the Channel of Export in SMEs [Volume 2, Issue 3, 2011, Pages 1-26]
-
Time pressure
The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2019, Pages 257-281]
-
TOPSIS
Analysis of Barriers in Using IT in Iranian Food Industries
(Case Study: Food Industries of Yazd Province) [Volume 2, Issue 4, 2011, Pages 74-91]
-
Total management quality
The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
-
Total Price Index
The Comparison of Predictability of Negative and Positive Components of Stock Market Returns [Volume 4, Issue 7, 2013, Pages 147-164]
-
Total Productive Maintenance
Application of Analytical Network Process (ANP) for Ranking Suppliers and Related Decisional Factors in Supply Chain [Volume 2, Issue 3, 2011, Pages 102-116]
-
Total Quality Management
Application of Analytical Network Process (ANP) for Ranking Suppliers and Related Decisional Factors in Supply Chain [Volume 2, Issue 3, 2011, Pages 102-116]
-
Touchpoint
A Model to Bank’s Customer Experience Management for Improving Performance Indices [Volume 12, Issue 24, 2020, Pages 399-423]
-
Touch Points
Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
-
Tourism
Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
-
Tourism
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
-
Tourism
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
-
Tourism agencies
Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
-
Tourism and development
The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
-
Tourism industry
A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
-
Tourism marketing
The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
-
Trade
Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2021, Pages 35-60]
-
Traditional service quality
A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
-
Transaction Cost Theory.
The Influence of the Internet on Conduct the Channel of Export in SMEs [Volume 2, Issue 3, 2011, Pages 1-26]
-
Transit service quality
The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
-
Travel agency
A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
-
Trust
Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
-
Trust
The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]
-
Trust
Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
-
Trust
Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers [Volume 13, Issue 25, 2021, Pages 51-81]
-
Trust
The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
-
Trust
The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
-
Trust
The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
-
Trust in brand
The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
-
Trust in Online Shops
Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
-
Turnover intention
Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
-
Typology
Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
U
-
Usability
Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report [Volume 12, Issue 23, 2020, Pages 391-416]
-
User Attitude
Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
-
User experience
The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
-
Utilitarian products
Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
-
Utilitarian shopping styles
Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj [Volume 10, Issue 19, 2018, Pages 343-360]
-
Utilitarian value
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
V
-
Value
An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
-
Value
The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2020, Pages 165-183]
-
Value chain
Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
-
Value chain
Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
-
Value co-creation
A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies [Volume 10, Issue 19, 2018, Pages 213-232]
-
Value Orientation
Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
-
Value proposition
A model for Explaining service quality and value proposition effects on bank customer satisfaction Case study: Mehr Finance and Credit institution [Volume 4, Issue 7, 2013, Pages 1-19]
-
Value proposition
Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
-
VAR model
The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
-
Verbal and visual characteristics of platforms
The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
-
Vertical Extension
Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
-
Videography
The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
-
Viral advertising
Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior [Volume 10, Issue 20, 2018, Pages 169-186]
-
Viral marketing
Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
W
-
Water market
Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
-
Web 2.0
Providing a Business Model of Crowdfunding in Iran [Volume 10, Issue 19, 2018, Pages 307-342]
-
Website quality
Investigating the Relationship between Website Characteristics and Impulsive Purchase on the Internet [Volume 10, Issue 19, 2018, Pages 1-17]
-
Website quality
Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
-
Website traffic
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
-
West Azarbaijan Province
The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
-
Wheat Supply Chain
Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]
-
Willingness to repurchase
The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2020, Pages 165-183]
-
Willingness to support
The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2020, Pages 165-183]
-
Wisdom of purchase
Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase [Volume 10, Issue 20, 2018, Pages 215-242]
-
Work Alienation
Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
-
Work-family conflict
Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
Y
-
Yazd chain stores
The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2013, Pages 1-26]
-
Yazd University
Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
-
Young Women
Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
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