Keyword Index

A

  • Absorbing deposits Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Abusive supervision Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
  • Accelerator Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2022, Pages 291-316]
  • Adaptive Business Model Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
  • Adaptive Sales Behavior Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
  • Adolescents Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
  • Advantages Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet [Volume 12, Issue 23, 2020, Pages 365-389]
  • Advertising The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Advertising Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
  • Advertising Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
  • Advertising Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
  • Advertising Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
  • Advertising Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
  • Advertising attitude Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes [Volume 12, Issue 24, 2020, Pages 347-368]
  • Advertising campaigns The Determinants of Choosing Endorser in Iranian Campaigns [Volume 10, Issue 20, 2018, Pages 283-307]
  • Advertising effectiveness An Effectiveness Strategic E-Advertising Model for Consumer's Behavior [Volume 3, Issue 6, 2012, Pages 150-176]
  • Advertising effectiveness Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
  • Advertising effectiveness The Determinants of Choosing Endorser in Iranian Campaigns [Volume 10, Issue 20, 2018, Pages 283-307]
  • Advertising model Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
  • Advertising models An Effectiveness Strategic E-Advertising Model for Consumer's Behavior [Volume 3, Issue 6, 2012, Pages 150-176]
  • Advertising strategy Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
  • Aesthetics of Products The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2021, Pages 477-502]
  • Affecting Factors on Competitiveness Explaining the Competitiveness of Iran’s Engineering and Consulting Engineer Companies in the field of Oil, Gas and Petrochemical [Volume 12, Issue 24, 2020, Pages 185-213]
  • Affective commitment The Antecedents of Organizational Commitment; Case study: Employees of Jahad Daneshgahi [Volume 3, Issue 6, 2012, Pages 105-122]
  • Affective commitment The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2019, Pages 129-148]
  • Affective commitment Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
  • Affective-Experiential route Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
  • Agility Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
  • Agility Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]
  • Agricultural machinery Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
  • Agriculture Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
  • AHP Design Pattern in Strategy Development for Manufacturing Enterprises [Volume 4, Issue 8, 2013, Pages 114-140]
  • AHP Explanation of ATM Location Pattern [Volume 3, Issue 5, 2012, Pages 74-96]
  • AHP Analysis of Barriers in Using IT in Iranian Food Industries (Case Study: Food Industries of Yazd Province) [Volume 2, Issue 4, 2011, Pages 74-91]
  • AHP Method Investigation the Impact of Organizational learning Capability on SME Performance in Kerman with AHP Model [Volume 2, Issue 3, 2011, Pages 78-95]
  • AISDALSLOVE Model Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
  • Alignment Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
  • Alignment Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
  • Altruistic Value Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Analytic Network Process A model for Order Allocation in Multi Supplier, Multi Product and Multi Period Situation, Considering Incremental Discounts [Volume 4, Issue 7, 2013, Pages 122-146]
  • ANP Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Antecedent Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2023, Pages 199-231]
  • Antecedents Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2020, Pages 511-538]
  • Antecedents Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2022, Pages 1-28]
  • Applicants intention Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
  • Applying Knowledge Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]
  • Archetype in marketing Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
  • Architectural Marketing Capabilities.   Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
  • Artificial intelligence Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
  • Artificial neural network Comparison of the Performances of Classical Models and Artificial Intelligence in Predicting Bank Customers' Credit Status [Volume 10, Issue 20, 2018, Pages 51-69]
  • Art-industry of handwoven carpet Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet [Volume 12, Issue 23, 2020, Pages 365-389]
  • Arvand free zone The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
  • Arvand free zone Presenting the Pattern of Competition in Free Trade Zones [Volume 11, Issue 21, 2019, Pages 181-207]
  • Assessment and Evaluation Ranking the Factors of Knowledge Management in Selected Universities [Volume 3, Issue 5, 2012, Pages 56-73]
  • ATM Explanation of ATM Location Pattern [Volume 3, Issue 5, 2012, Pages 74-96]
  • Attitude The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
  • Attitude Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
  • Attitude and behavior of customer Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
  • Attitudes toward Counterfeit Products Assessing the Attitude towards Buying Counterfeit Goods and the Desire to Buy from Gray Market [Volume 12, Issue 24, 2020, Pages 133-163]
  • Attitude towards brand development Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Attitudinal Inconsistency Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior [Volume 12, Issue 23, 2020, Pages 1-33]
  • Attitudinal Loyalty Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
  • Attracting new users Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • Attracting social network tracking Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • Attractiveness The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
  • Audience Involvement Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
  • Augmented  constraint Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
  • Automotiveparts industry An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
  • Auto parts manufacturers Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2017, Pages 61-81]
  • Availability and ttractiveness of alternatives Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]

B

  • Balanced scorecard Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
  • Balanced scorecard Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
  • Balanced Score Card A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
  • Balanced Scorecard (BSC) Description of Electronic Customer Relationship Management Situation [Volume 1, Issue 2, 2009, Pages 48-77]
  • Bank Explanation of ATM Location Pattern [Volume 3, Issue 5, 2012, Pages 74-96]
  • Bank A Study of Customers' Perceptions of Brand Positioning In Iranian Banks Using Perceptual Map Technique (Case Study: Melli and Parsian Banks in Tehran) [Volume 2, Issue 4, 2011, Pages 1-27]
  • Bank Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
  • Banking Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2018, Pages 263-281]
  • Banking industry Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
  • Banking industry To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
  • Banking industry Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]
  • Banking industry Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
  • Banking marketing Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
  • Banking services Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
  • Banking services Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
  • Banking system Comparison of the Performances of Classical Models and Artificial Intelligence in Predicting Bank Customers' Credit Status [Volume 10, Issue 20, 2018, Pages 51-69]
  • Bank level Strategy The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
  • Bank liquidity Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
  • Banks An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
  • Bank Service Quality Determining an Assessment Approach For Banking Services Situation [Volume 5, Issue 9, 2013, Pages 119-137]
  • Bank services Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
  • Behavioral competencies Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
  • Behavioral intention The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
  • Behavioral intention Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
  • Behavioral intention The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
  • Behavioral Intentions Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2013, Pages 97-118]
  • Behavioral Loyalty Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
  • Behavioral responses Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2022, Pages 155-184]
  • Behavioral stimuli The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
  • Behavioural strategy Development of the company's behaviour model in environmental corporate social responsibility situations [(Articles in Press)]
  • Best-Worst Method Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
  • Bid- Ask spread The Effect of Information Disclosure on Bid -Ask Spread Using Simultaneous Equations System [Volume 2, Issue 4, 2011, Pages 53-73]
  • Big data Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
  • Biospheric Value Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Blind knowledge A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2023, Pages 25-54]
  • Boycott synergy Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
  • Brand Identifying Effective Factors of Iinternal Environment Of Organization In Establishing Valuable Brands [Volume 3, Issue 5, 2012, Pages 97-117]
  • Brand A Study of Customers' Perceptions of Brand Positioning In Iranian Banks Using Perceptual Map Technique (Case Study: Melli and Parsian Banks in Tehran) [Volume 2, Issue 4, 2011, Pages 1-27]
  • Brand The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [Volume 6, Issue 11, 2014, Pages 105-124]
  • Brand Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2016, Pages 1-15]
  • Brand Performance evaluation based on data envelopment analysis approach to brand and brand equity model [Volume 8, Issue 16, 2016, Pages 37-58]
  • Brand Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses [Volume 10, Issue 20, 2018, Pages 329-351]
  • Brand Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
  • Brand Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2023, Pages 199-231]
  • Brand acceptability Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
  • Brand association The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Brand attitude Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes [Volume 12, Issue 24, 2020, Pages 347-368]
  • Brand attitude The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2022, Pages 29-56]
  • Brand avoidance The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
  • Brand awareness The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Brand awareness The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
  • Brand awareness Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
  • Brand consumer Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2018, Pages 309-328]
  • Brand engagement The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
  • Brand equity Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
  • Brand equity The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Brand equity The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
  • Brand equity Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
  • Brand equity A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies [Volume 10, Issue 19, 2018, Pages 213-232]
  • Brand equity The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
  • Brand equity The Effect of Electronic Word of Mouth and subjective norms on brand equity [Volume 15, Issue 34, 2023, Pages 55-84]
  • Brand Evangelism The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
  • Brand experience The effect of consuming experience on consumer-based brand equity (CBBE): A case study of famous smartphone brand clients in the city of Zanjan [Volume 11, Issue 22, 2019, Pages 149-176]
  • Brand Extension Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
  • Brand heritage Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses [Volume 10, Issue 20, 2018, Pages 329-351]
  • Brand Heritage Constitutive Elements (BHCE) Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses [Volume 10, Issue 20, 2018, Pages 329-351]
  • Brand identification The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
  • Brand Identity The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
  • Brand image An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses [Volume 11, Issue 21, 2019, Pages 45-68]
  • Brand image The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
  • Branding Identifying Effective Factors of Iinternal Environment Of Organization In Establishing Valuable Brands [Volume 3, Issue 5, 2012, Pages 97-117]
  • Branding Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses [Volume 10, Issue 20, 2018, Pages 329-351]
  • Brand intelligence Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Brand Judgment Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Brand management Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Brand Orientation Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Brand personality The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [Volume 6, Issue 11, 2014, Pages 105-124]
  • Brand personality The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
  • Brand personality Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
  • Brand personality Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
  • Brand Preference The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [Volume 12, Issue 24, 2020, Pages 259-289]
  • Brand preferences Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Brand profitability The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
  • Brand reputation Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
  • Brand reputation The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
  • Brand revival Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2022, Pages 57-83]
  • Brand Slogan Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Brand trust Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
  • Brand trust The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
  • Brand trust Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2018, Pages 309-328]
  • Brand trust Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
  • Brokers in Stock Exchange Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model (Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2009, Pages 78-94]
  • Browsers Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
  • Business The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2020, Pages 291-317]
  • Business Information Systems Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
  • Business interactions A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
  • Business model Providing a Business Model of Crowdfunding in Iran [Volume 10, Issue 19, 2018, Pages 307-342]
  • Business model Taxonomy of the business models of successful pharmaceutical products in Iran with a focus on competitive drugs in the growth phase [Volume 13, Issue 26, 2021, Pages 109-143]
  • Business model Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
  • Business model A systematic literature review of open business models [Volume 14, Issue 30, 2022, Pages 231-261]
  • Business model Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
  • Business model innovation Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
  • Business models Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
  • Business performance The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
  • Business performance Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
  • Business performance Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
  • Business strategy Business strategy correspondence with Environmental Uncertainty [Volume 4, Issue 7, 2013, Pages 88-104]
  • Business strategy Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
  • Business strategy Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
  • Business strategy Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
  • Business strategy The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2021, Pages 165-205]
  • Buyer- Supplier Relationship Simultaneous Technology Selection for Buyer and Supplier by Using Goal Programming Model [Volume 2, Issue 3, 2011, Pages 51-77]

C

  • Capabilities A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
  • Capabilities of marketers the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
  • Case study The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
  • Celebrity The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
  • Celebrity attitude The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
  • Celebrity endorsement Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes [Volume 12, Issue 24, 2020, Pages 347-368]
  • Ceramic Tile Industry Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Chain Stores Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [Volume 6, Issue 11, 2014, Pages 147-182]
  • Challenges and Solutions The Challenges of Promoting the Effectiveness of E-Commerce Agencies from the Viewpoint of Government Policymakers [Volume 12, Issue 24, 2020, Pages 447-487]
  • Children Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
  • Choice A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
  • Classification and regression tree Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
  • Class imbalance Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2019, Pages 355-379]
  • Co‐creation Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Cognitive Ambivalence Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior [Volume 12, Issue 23, 2020, Pages 1-33]
  • Cognitive dissonance Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase [Volume 10, Issue 20, 2018, Pages 215-242]
  • Cognitive Mapping Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2020, Pages 489-509]
  • Cognitive structure The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
  • Cognitive trust The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2020, Pages 165-183]
  • Collaboration Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Collaborative Commercialization Strategy Performance of the collaborative commercialization strategy: Strategic alliance [Volume 13, Issue 26, 2021, Pages 267-290]
  • Collaborative Entrepreneurship Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Commerce Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
  • Commercial Banks The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
  • Commitment Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
  • Communication The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
  • Communicative Asset Proposition and Examination of a Conceptual Model for the Relation between Intangible Assets and Performance of Commercial Organizations [Volume 4, Issue 7, 2013, Pages 20-53]
  • Comparative study Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
  • Compatibility Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
  • Competence the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
  • Competency model Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Competition Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
  • Competition Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2018, Pages 353-377]
  • Competition Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2018, Pages 263-281]
  • Competition of banks Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2018, Pages 263-281]
  • Competitive ability Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2018, Pages 263-281]
  • Competitive Advantage Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry [Volume 3, Issue 6, 2012, Pages 75-104]
  • Competitive Advantage Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
  • Competitive Advantage Competitive Intelligence Attitudes and Competitive Advantage [Volume 7, Issue 13, 2015, Pages 25-50]
  • Competitive Advantage Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
  • Competitive Advantage Dynamic Capabilities in Relation-oriented Competitive Advantage Strategy: A Case Study of the Construction Industry [Volume 10, Issue 19, 2018, Pages 99-121]
  • Competitive Advantage The impact of Dynamic Capability and Innovation Capability on Competitive Advantage [Volume 10, Issue 19, 2018, Pages 123-141]
  • Competitive Advantage The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province [Volume 10, Issue 19, 2018, Pages 169-187]
  • Competitive Advantage Investigating The Impact of Supply Chain Management Practices on Financial Performance (Case Study: Large Manufacturing Firms in Khuzestan Province) [Volume 10, Issue 20, 2018, Pages 1-26]
  • Competitive Advantage Impacts of Social Responsibility on the Promotion of Business Performance [Volume 10, Issue 20, 2018, Pages 91-114]
  • Competitive Advantage Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Competitive Advantage Customizing Capability and Competitive Advantage: The mediating role of Innovativeness Service Offering [Volume 12, Issue 24, 2020, Pages 239-257]
  • Competitive Advantage The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2021, Pages 61-78]
  • Competitive Advantage The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
  • Competitive Intelligence Competitive Intelligence Attitudes and Competitive Advantage [Volume 7, Issue 13, 2015, Pages 25-50]
  • Competitiveness A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
  • Competitiveness Presenting the Pattern of Competition in Free Trade Zones [Volume 11, Issue 21, 2019, Pages 181-207]
  • Competitiveness Explaining the Competitiveness of Iran’s Engineering and Consulting Engineer Companies in the field of Oil, Gas and Petrochemical [Volume 12, Issue 24, 2020, Pages 185-213]
  • Competitiveness The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
  • Competitiveness Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2022, Pages 291-316]
  • Competitive Strategies Business strategy correspondence with Environmental Uncertainty [Volume 4, Issue 7, 2013, Pages 88-104]
  • Complimentary The Impact of Strategic Orientations on New Product Development Financial Performance [Volume 12, Issue 24, 2020, Pages 319-346]
  • Comprehensive Strategy Framework Design Pattern in Strategy Development for Manufacturing Enterprises [Volume 4, Issue 8, 2013, Pages 114-140]
  • Compulsive buying Explanation of the Compulsive Buying Behavior [Volume 11, Issue 21, 2019, Pages 269-294]
  • Confidentiality A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2017, Pages 43-60]
  • Congruence The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
  • Consequences Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
  • Construction materials export Assessing the Effects of Government Incentive Programs on Export Performance [Volume 10, Issue 19, 2018, Pages 19-38]
  • Consumer animosity Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
  • Consumer-based brand equity (CBBE) The effect of consuming experience on consumer-based brand equity (CBBE): A case study of famous smartphone brand clients in the city of Zanjan [Volume 11, Issue 22, 2019, Pages 149-176]
  • Consumer behavior Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
  • Consumer behavior The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
  • Consumer behavior Investigating the effect of Iranian, Islamic lifestyle on consumer behavior [Volume 12, Issue 23, 2020, Pages 147-168]
  • Consumer behavior Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Consumer behavior Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
  • Consumer behavior Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]
  • Consumer behavior Designing a model for Retail therapy [(Articles in Press)]
  • Consumer boycott Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
  • Consumer-brand Relationship The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
  • Consumer Budget The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
  • Consumer ethnicity Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2022, Pages 185-229]
  • Consumer Ethnocentrism The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
  • Consumer Ethnocentrism The Effect of Electronic Word of Mouth and subjective norms on brand equity [Volume 15, Issue 34, 2023, Pages 55-84]
  • Consumer Goals The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2021, Pages 477-502]
  • Consumer innovativeness Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
  • Consumer innovativeness The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
  • Consumer perceived innovativeness (CPI) Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
  • Consumer Psychology of brand The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2013, Pages 1-26]
  • Consumer purchase behavior Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
  • Consumer purchasing behavior Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior [Volume 10, Issue 20, 2018, Pages 169-186]
  • Consumer Reaction The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies [Volume 13, Issue 25, 2021, Pages 447-473]
  • Consumer response The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Consumer satisfaction The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
  • Consumer Uncertainty Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
  • Consumption experience The effect of consuming experience on consumer-based brand equity (CBBE): A case study of famous smartphone brand clients in the city of Zanjan [Volume 11, Issue 22, 2019, Pages 149-176]
  • Content Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Content analysis Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
  • Content analysis Modelling of a Knowledge Network in Knowledge-based Enterprises [Volume 10, Issue 20, 2018, Pages 187-213]
  • Content analysis Explaining the Resilience Components Pattern of Detergent Industry Firms [Volume 12, Issue 23, 2020, Pages 35-58]
  • Content analysis Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
  • Content analysis Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
  • Content analysis Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Content factors Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Content Marketing Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Content Strategy The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
  • Continuance Commitment The Antecedents of Organizational Commitment; Case study: Employees of Jahad Daneshgahi [Volume 3, Issue 6, 2012, Pages 105-122]
  • Continuous commitment Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
  • Continuous Improvement The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
  • Cooperation Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2018, Pages 353-377]
  • Coopetition Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2018, Pages 353-377]
  • Coopetition Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet [Volume 12, Issue 23, 2020, Pages 365-389]
  • Coopetition Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2020, Pages 511-538]
  • Coordination Presenting a Model for the Coordination of Business Service Triads: A Study of the Iranian Automotive Industry Based on the Grounded Theory [Volume 11, Issue 21, 2019, Pages 295-320]
  • Coordination of sales and marketing strategies Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Co-production intention Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Copycat The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
  • Copycat brand The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
  • Core Competence The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies [Volume 13, Issue 25, 2021, Pages 447-473]
  • Corporate entrepreneurship Relationship Between Corporate Entrepreneurship and Organizational Performance Excellence in Yazd Pishgaman Kavir Company [Volume 4, Issue 8, 2013, Pages 46-74]
  • Corporate fame Impacts of Social Responsibility on the Promotion of Business Performance [Volume 10, Issue 20, 2018, Pages 91-114]
  • Corporate image Customers' Mental Image Using Net Promoter Score From Airlines Companies [Volume 7, Issue 13, 2015, Pages 51-72]
  • Corporate image Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
  • Corporate parent The Effect of Corporate Strategic Roles on Corporate Parenting Styles [Volume 10, Issue 19, 2018, Pages 233-251]
  • Corporate Reputation Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry [Volume 3, Issue 6, 2012, Pages 75-104]
  • Corporate social responsibility A Study of Relationship between Corporate Social Responsibility and Financial Performance [Volume 2, Issue 4, 2011, Pages 28-52]
  • Corporate social responsibility The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]
  • Corporate social responsibility Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
  • Corporate social responsibility Impacts of Social Responsibility on the Promotion of Business Performance [Volume 10, Issue 20, 2018, Pages 91-114]
  • Corporate social responsibility An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses [Volume 11, Issue 21, 2019, Pages 45-68]
  • Corporate social responsibility The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
  • Corporate social responsibility Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
  • Corporate social responsibility The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies [Volume 13, Issue 25, 2021, Pages 447-473]
  • Corporate social responsibility The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2021, Pages 165-205]
  • Corporate social responsibility Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
  • Cost Leadership Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
  • Cost Leadership Strategy Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
  • Costumer Journey Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
  • Creating Knowledge Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]
  • Credit Risk Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
  • Credit scoring Comparison of the Performances of Classical Models and Artificial Intelligence in Predicting Bank Customers' Credit Status [Volume 10, Issue 20, 2018, Pages 51-69]
  • Credit scoring model Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
  • Cross-border trade Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2021, Pages 35-60]
  • Cross-functional Teams The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
  • Crowd funding Providing a Business Model of Crowdfunding in Iran [Volume 10, Issue 19, 2018, Pages 307-342]
  • Cultural intelligence A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
  • Cultural nostalgic advertising Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2022, Pages 57-83]
  • Culture Knowledge Creation Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
  • Customer Behavior Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
  • Customer Behavior Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
  • Customer Behavior A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2023, Pages 25-54]
  • Customer Bias The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
  • Customer brand engagement Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2022, Pages 1-28]
  • Customer citizenship behavior The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2019, Pages 129-148]
  • Customer citizenship behavior Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2021, Pages 455-475]
  • Customer data acquisition Investigating the Role of Customer Knowledge Management in Organizational Performance Improvement [Volume 4, Issue 8, 2013, Pages 75-92]
  • Customer data processing Investigating the Role of Customer Knowledge Management in Organizational Performance Improvement [Volume 4, Issue 8, 2013, Pages 75-92]
  • Customer decision-making process Design and explain the pattern of online shopping improvement based on the Customer decision-making process [Volume 12, Issue 23, 2020, Pages 277-308]
  • Customer empathy map The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
  • Customer engagement Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
  • Customer engagement The impact of gamification on customer digital experience and customer engagement: A Meta-synthesis approach [Volume 13, Issue 25, 2021, Pages 395-418]
  • Customer engagement Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
  • Customer engagement value Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
  • Customer ethics The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
  • Customer experience Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
  • Customer experience The impact of gamification on customer digital experience and customer engagement: A Meta-synthesis approach [Volume 13, Issue 25, 2021, Pages 395-418]
  • Customer experience The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
  • Customer experience management Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
  • Customer experience management A Model to Bank’s Customer Experience Management for Improving Performance Indices [Volume 12, Issue 24, 2020, Pages 399-423]
  • Customer experience of online shopping Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran [Volume 14, Issue 27, 2022, Pages 207-232]
  • Customer Intention The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [Volume 13, Issue 26, 2021, Pages 533-560]
  • Customer involvement customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
  • Customer Journey A Model to Bank’s Customer Experience Management for Improving Performance Indices [Volume 12, Issue 24, 2020, Pages 399-423]
  • Customer knowledge development Investigating the Role of Customer Knowledge Management in Organizational Performance Improvement [Volume 4, Issue 8, 2013, Pages 75-92]
  • Customer knowledge management Investigating the Role of Customer Knowledge Management in Organizational Performance Improvement [Volume 4, Issue 8, 2013, Pages 75-92]
  • Customer Life Cycle Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 4, Issue 8, 2013, Pages 93-113]
  • Customer Life Cycle Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
  • Customer life cyclevalue Customer segmentation based on customer lifelong value analysis [Volume 6, Issue 12, 2014, Pages 1-18]
  • Customer lifetime value Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
  • Customer lifetime value Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
  • Customer lifetime value The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
  • Customer loyalty Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
  • Customer loyalty Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
  • Customer-oriented culture Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
  • Customer participation New products Development based on customer relationship management and entrepreneurial orientation [Volume 12, Issue 24, 2020, Pages 215-238]
  • Customer perceived value The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
  • Customer perceived value An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
  • Customer perceived value Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
  • Customer performance Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
  • Customer performance Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Customer Relationship Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 4, Issue 8, 2013, Pages 93-113]
  • Customer Relationship Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
  • Customer relationship management Investigating the Role of Customer Knowledge Management in Organizational Performance Improvement [Volume 4, Issue 8, 2013, Pages 75-92]
  • Customer relationship management Review and analyze market basket and order goods store chain [Volume 8, Issue 16, 2016, Pages 161-184]
  • Customer relationship management The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [Volume 10, Issue 20, 2018, Pages 115-134]
  • Customer relationship management Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Customer relationship management A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
  • Customer relationship management New products Development based on customer relationship management and entrepreneurial orientation [Volume 12, Issue 24, 2020, Pages 215-238]
  • Customer relationship management A Model to Bank’s Customer Experience Management for Improving Performance Indices [Volume 12, Issue 24, 2020, Pages 399-423]
  • Customer relationship management The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Customer relationship performance The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [Volume 10, Issue 20, 2018, Pages 115-134]
  • Customer repurchase The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
  • Customer responses An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses [Volume 11, Issue 21, 2019, Pages 45-68]
  • Customer’s loyalty The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
  • Customer’s satisfaction The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
  • Customer segmentation Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
  • Customer segmentation Customer segmentation based on customer lifelong value analysis [Volume 6, Issue 12, 2014, Pages 1-18]
  • Customer segmentation Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2020, Pages 1-18]
  • Customer Share The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
  • Customers’ lived experience The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Customers’ preferences Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
  • Customers’ silence Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2022, Pages 155-184]
  • Customer turnover intention The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2019, Pages 129-148]
  • Customer value A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies [Volume 10, Issue 19, 2018, Pages 213-232]
  • Customer value co-creation The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
  • Customer Value Co-Creation behavior The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [Volume 12, Issue 24, 2020, Pages 259-289]
  • Customer voice marketing Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
  • Customizing capability Customizing Capability and Competitive Advantage: The mediating role of Innovativeness Service Offering [Volume 12, Issue 24, 2020, Pages 239-257]
  • Cyber-loafing Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]

D

  • Dairy industry The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
  • Data-Based Theory Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Data mining Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
  • Data mining Review and analyze market basket and order goods store chain [Volume 8, Issue 16, 2016, Pages 161-184]
  • Data mining Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2019, Pages 355-379]
  • Data mining The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
  • Decision-making styles Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj [Volume 10, Issue 19, 2018, Pages 343-360]
  • Decision Making Units The Performance Evaluation of Chain Stores [Volume 3, Issue 5, 2012, Pages 27-55]
  • Delphi A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
  • Dematel A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
  • Designing the Stores’ Space Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns [Volume 12, Issue 24, 2020, Pages 425-445]
  • Desire for re-attendance The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
  • Desire to Pay More The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
  • Destination image The Formation of Destination Loyalty by Destination Experience, Destination Image and Destination Satisfaction [Volume 9, Issue 17, 2017, Pages 175-196]
  • Destination image The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
  • Destination image reconstruction Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
  • Developing of E_Commerce surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
  • Development Factors Influencing Early Stage Performance of Small Firms Case Study : (Science and Technology Parks Incubators Small Firms) [Volume 2, Issue 3, 2011, Pages 140-162]
  • Development Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Development barriers Analyzing the Barriers of E-tourism Development in Iran Using the Fuzzy Interpretive Structural Modeling Approach [Volume 10, Issue 19, 2018, Pages 189-212]
  • Diagnosis Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
  • Diagnosis Pathology of Sohan distribution network in Qom [Volume 12, Issue 24, 2020, Pages 369-398]
  • Differentiation Strategy Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
  • Digital marketing Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
  • Digital marketing Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Digital shopping The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [Volume 13, Issue 26, 2021, Pages 343-369]
  • Dimensions of Perceived Quality Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
  • Discontinuity The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products [Volume 10, Issue 20, 2018, Pages 243-262]
  • Discount chain stores Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
  • Discrete event simulation Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
  • Distribution Channel Designing a model for goods procurement and distribution network in Iran [Volume 4, Issue 7, 2013, Pages 105-121]
  • Distribution Network Designing a model for goods procurement and distribution network in Iran [Volume 4, Issue 7, 2013, Pages 105-121]
  • Distribution Network Pathology of Sohan distribution network in Qom [Volume 12, Issue 24, 2020, Pages 369-398]
  • Domestic trade The Impact of Institutional Factors on Domestic Trade in Iran [Volume 10, Issue 20, 2018, Pages 135-152]
  • Dry Port A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
  • Dual jobs Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2022, Pages 263-290]
  • Duration of customer stay in the shop Role of Music in Encouragement of Shopping [Volume 10, Issue 20, 2018, Pages 153-167]
  • Dynamic capabilities Dynamic Capabilities in Relation-oriented Competitive Advantage Strategy: A Case Study of the Construction Industry [Volume 10, Issue 19, 2018, Pages 99-121]
  • Dynamic capability The impact of Dynamic Capability and Innovation Capability on Competitive Advantage [Volume 10, Issue 19, 2018, Pages 123-141]
  • Dynamic Marketing Capabilities Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]

E

  • Early internationalization Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2022, Pages 133-153]
  • Earnings-Price Ratio The Comparison of Predictability of Negative and Positive Components of Stock Market Returns [Volume 4, Issue 7, 2013, Pages 147-164]
  • E-banking Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction [Volume 10, Issue 19, 2018, Pages 65-97]
  • E-banking Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2018, Pages 263-281]
  • E-Business Agencies The Challenges of Promoting the Effectiveness of E-Commerce Agencies from the Viewpoint of Government Policymakers [Volume 12, Issue 24, 2020, Pages 447-487]
  • E-commerce Sketching Fuzzy Plan for Implementation of E-Business in Small and Medium-Sized Enterprises [Volume 2, Issue 4, 2011, Pages 107-123]
  • E-commerce Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
  • E-commerce Identification and modeling of green supply chain management in small and medium sized industries [Volume 12, Issue 23, 2020, Pages 169-193]
  • E-commerce Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Economic institutions The Impact of Institutional Factors on Domestic Trade in Iran [Volume 10, Issue 20, 2018, Pages 135-152]
  • Economic performance The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
  • Economic value Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
  • Economic value added The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2021, Pages 165-205]
  • Efficiency The Performance Evaluation of Chain Stores [Volume 3, Issue 5, 2012, Pages 27-55]
  • EFQM Relationship Between Corporate Entrepreneurship and Organizational Performance Excellence in Yazd Pishgaman Kavir Company [Volume 4, Issue 8, 2013, Pages 46-74]
  • Egoistic Value Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • E-Government The Challenges of Promoting the Effectiveness of E-Commerce Agencies from the Viewpoint of Government Policymakers [Volume 12, Issue 24, 2020, Pages 447-487]
  • Electronic Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
  • Electronic Banking Effective Factors on the Adoption of Mobile Banking Services by Customers and their Ranking (Case Study: Tejarat Bank-Tehran Branches) [Volume 2, Issue 3, 2011, Pages 117-139]
  • Electronic Banking Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
  • Electronic Banking Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
  • Electronic business Design and explain the pattern of online shopping improvement based on the Customer decision-making process [Volume 12, Issue 23, 2020, Pages 277-308]
  • Electronic business Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Electronic Commerce surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
  • Electronic Commerce The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Electronic Customer Relations Management (e-CRM) Description of Electronic Customer Relationship Management Situation [Volume 1, Issue 2, 2009, Pages 48-77]
  • Electronic Services Effective Factors on the Adoption of Mobile Banking Services by Customers and their Ranking (Case Study: Tejarat Bank-Tehran Branches) [Volume 2, Issue 3, 2011, Pages 117-139]
  • Electronic services quality A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
  • Electronic social network Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
  • Electronic Word of Mouth Marketing The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
  • E-loyalty Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction [Volume 10, Issue 19, 2018, Pages 65-97]
  • E-loyalty The Impact of E-Exchange Development on Customers’ E-Loyalty and Repurchase Intention [Volume 10, Issue 20, 2018, Pages 71-90]
  • E-marketing A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
  • Emotional context Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior [Volume 10, Issue 20, 2018, Pages 169-186]
  • Emotional exhaustion Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
  • Emotional exhaustion Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
  • Emotional intelligence Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
  • Emotionalists Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
  • Emotional-perceptual indicators of costumers Role of Music in Encouragement of Shopping [Volume 10, Issue 20, 2018, Pages 153-167]
  • Emotional trust The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2020, Pages 165-183]
  • Emotional values Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
  • Employee skills The impact of firm level factors and labor level factors on the performance of small businesses [Volume 13, Issue 25, 2021, Pages 1-50]
  • Employer Brand Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
  • Employment Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Employment quality Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
  • Empowerment Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
  • Endorser The Determinants of Choosing Endorser in Iranian Campaigns [Volume 10, Issue 20, 2018, Pages 283-307]
  • Engineering and Consulting Engineer Companies Explaining the Competitiveness of Iran’s Engineering and Consulting Engineer Companies in the field of Oil, Gas and Petrochemical [Volume 12, Issue 24, 2020, Pages 185-213]
  • Entrepreneurial marketing Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
  • Entrepreneurial orientation Investigation of the Effect of Entrepreneurial Orientation on Organizational Performance in a Turbulent Environment (The Case of SMEs) [Volume 8, Issue 15, 2016, Pages 109-131]
  • Entrepreneurial orientation New products Development based on customer relationship management and entrepreneurial orientation [Volume 12, Issue 24, 2020, Pages 215-238]
  • Entrepreneurial orientation The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2021, Pages 291-309]
  • Entrepreneurial orientation Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
  • Entrepreneurship Relationship Between Corporate Entrepreneurship and Organizational Performance Excellence in Yazd Pishgaman Kavir Company [Volume 4, Issue 8, 2013, Pages 46-74]
  • Entrepreneurship Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2017, Pages 61-81]
  • Entrepreneurship Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [Volume 12, Issue 23, 2020, Pages 339-364]
  • Entrepreneurship Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Entrepreneurship Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2022, Pages 263-290]
  • Entry strategy An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits [Volume 11, Issue 21, 2019, Pages 141-161]
  • Entry Strategy to Foreign Markets Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
  • Environmental attitude Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Environmental attitude The effect of environmental attitudes on the green purchasing behavior [Volume 13, Issue 25, 2021, Pages 529-556]
  • Environmental barriers Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
  • Environmental Pollution Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
  • Environmental Uncertainty Business strategy correspondence with Environmental Uncertainty [Volume 4, Issue 7, 2013, Pages 88-104]
  • E-recovery The Impact of E-Exchange Development on Customers’ E-Loyalty and Repurchase Intention [Volume 10, Issue 20, 2018, Pages 71-90]
  • Erratical Use Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
  • E-satisfaction Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction [Volume 10, Issue 19, 2018, Pages 65-97]
  • E-service quality Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
  • E-service quality The Impact of E-Exchange Development on Customers’ E-Loyalty and Repurchase Intention [Volume 10, Issue 20, 2018, Pages 71-90]
  • E-shopping The Impact of E-Exchange Development on Customers’ E-Loyalty and Repurchase Intention [Volume 10, Issue 20, 2018, Pages 71-90]
  • E-S-Qual Model Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
  • Ethical Branding Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
  • Ethical consumption incentives The Effect of Ethical Consumption Motivations on Satisfaction of Purchasing Clothing Consumers with Ethical Consumption Behavior [Volume 12, Issue 24, 2020, Pages 77-105]
  • Ethical marketing Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
  • Ethnic Affiliation The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
  • E-tourism Analyzing the Barriers of E-tourism Development in Iran Using the Fuzzy Interpretive Structural Modeling Approach [Volume 10, Issue 19, 2018, Pages 189-212]
  • Evaluation of Perceived Product The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
  • Everyday life Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
  • Everyday tools The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Excellence in operations Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
  • Exchange rate The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
  • Execution strategy Designing and Explaining the Readiness Model of Strategy Execution in Food products holding [Volume 13, Issue 25, 2021, Pages 187-208]
  • Expectation The Impact of Consumers’ Service Encounter Expectation on Their Service Encounter Perception in Healthcare Services [Volume 10, Issue 19, 2018, Pages 143-168]
  • Expectations (dis)confirmation Role of Confirmation of Franchisees’ Normative and Predictive Expectations [Volume 10, Issue 20, 2018, Pages 27-49]
  • Experience The impact of firm level factors and labor level factors on the performance of small businesses [Volume 13, Issue 25, 2021, Pages 1-50]
  • Exploratory empirical Study Providing a Business Model of Crowdfunding in Iran [Volume 10, Issue 19, 2018, Pages 307-342]
  • Export Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
  • Export Channels The Influence of the Internet on Conduct the Channel of Export in SMEs [Volume 2, Issue 3, 2011, Pages 1-26]
  • Export development A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
  • Exporter companies Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
  • Exporting businesses Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
  • Exporting clusters Presenting the Model of Exporting Clusters through International Entrepreneurship Approach [Volume 12, Issue 23, 2020, Pages 309-337]
  • Exporting dried fruit‌‌ Presenting the Model of Exporting Clusters through International Entrepreneurship Approach [Volume 12, Issue 23, 2020, Pages 309-337]
  • Export performance The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
  • Export performance Assessing the Effects of Government Incentive Programs on Export Performance [Volume 10, Issue 19, 2018, Pages 19-38]
  • Export performance Explain export performance with export commitment [Volume 12, Issue 23, 2020, Pages 85-114]
  • Export performance The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
  • Exports The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
  • External Environment Business strategy correspondence with Environmental Uncertainty [Volume 4, Issue 7, 2013, Pages 88-104]
  • External marketing agility Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
  • Eye tracking Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report [Volume 12, Issue 23, 2020, Pages 391-416]

F

  • Factor analysis Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2022, Pages 185-229]
  • Factors Affecting Lifestyle The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
  • Factors affecting silence Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2022, Pages 155-184]
  • Factors affecting the performance of the Fund Prioritization of the Factors Affecting the Pperformance of Funds Uusing a Combination of QFD and AHP Model in Fuzzy Environment [Volume 4, Issue 8, 2013, Pages 1-29]
  • Familiarity The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
  • Family The role of family members in family purchase decisions [Volume 11, Issue 22, 2019, Pages 381-405]
  • Family purchase The role of family members in family purchase decisions [Volume 11, Issue 22, 2019, Pages 381-405]
  • Figurative Units The Performance Evaluation of Chain Stores [Volume 3, Issue 5, 2012, Pages 27-55]
  • Financial factors Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Financial performance A Study of Relationship between Corporate Social Responsibility and Financial Performance [Volume 2, Issue 4, 2011, Pages 28-52]
  • Financial performance Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
  • Financial performance The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
  • Financial performance The Effect of Corporate Strategic Roles on Corporate Parenting Styles [Volume 10, Issue 19, 2018, Pages 233-251]
  • Financial performance Investigating The Impact of Supply Chain Management Practices on Financial Performance (Case Study: Large Manufacturing Firms in Khuzestan Province) [Volume 10, Issue 20, 2018, Pages 1-26]
  • Financial performance Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
  • Financial Resources Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
  • Fin-tech Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Firm performance Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
  • Five Star Hotels Factors Related to the loyalty of Iranian Customers of Five Star Hotels in Tehran [Volume 3, Issue 5, 2012, Pages 118-135]
  • Food Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
  • Food centers Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
  • Food Distribution Industry Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Food Industry Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2020, Pages 489-509]
  • Food Industry Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2022, Pages 133-153]
  • Food Selection Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
  • Foreign brand Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
  • Foreign Household Appliances Customers Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2021, Pages 455-475]
  • Franchise Role of Confirmation of Franchisees’ Normative and Predictive Expectations [Volume 10, Issue 20, 2018, Pages 27-49]
  • Free trade zone Presenting the Pattern of Competition in Free Trade Zones [Volume 11, Issue 21, 2019, Pages 181-207]
  • Functional and technical quality Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2018, Pages 309-328]
  • Functional-Cognitive route Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
  • Functional competence Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
  • Functional Food Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2020, Pages 489-509]
  • Future the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
  • Future Consumer Behavior Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
  • Future participation intention Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Fuzzy Investigating the relationship between Customer Based Brand Equity and Performance of Insurance Corporations [Volume 3, Issue 6, 2012, Pages 1-22]
  • Fuzzy Evaluation of Managers’ Viewpoints on e-City Position (Case Study: Yazd e-City) [Volume 3, Issue 5, 2012, Pages 1-26]
  • Fuzzy Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2020, Pages 489-509]
  • Fuzzy AHP Prioritization of the Factors Affecting the Pperformance of Funds Uusing a Combination of QFD and AHP Model in Fuzzy Environment [Volume 4, Issue 8, 2013, Pages 1-29]
  • Fuzzy analytical network process Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
  • Fuzzy Analytic Hierarchical Process A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
  • Fuzzy Analytic Hierarchy Process (FAHP) Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
  • Fuzzy clustering Taxonomy of the business models of successful pharmaceutical products in Iran with a focus on competitive drugs in the growth phase [Volume 13, Issue 26, 2021, Pages 109-143]
  • Fuzzy cognitive mapping Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
  • Fuzzy Cognitive Maps Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
  • Fuzzy interpretive structural modeling Analyzing the Barriers of E-tourism Development in Iran Using the Fuzzy Interpretive Structural Modeling Approach [Volume 10, Issue 19, 2018, Pages 189-212]
  • Fuzzy logic Design Pattern in Strategy Development for Manufacturing Enterprises [Volume 4, Issue 8, 2013, Pages 114-140]
  • Fuzzy logic Analysis of Barriers in Using IT in Iranian Food Industries (Case Study: Food Industries of Yazd Province) [Volume 2, Issue 4, 2011, Pages 74-91]
  • Fuzzy logic Sketching Fuzzy Plan for Implementation of E-Business in Small and Medium-Sized Enterprises [Volume 2, Issue 4, 2011, Pages 107-123]
  • Fuzzy SAW A Hybrid Approach for Business Strategy Selection [Volume 2, Issue 4, 2011, Pages 124-143]
  • Fuzzy Screening Application of Fuzzy Calculation in Portfolio Matrices for Improving Formulation of Portfolio Strategies [Volume 4, Issue 8, 2013, Pages 141-161]
  • Fuzzy set Theory Selecting Suppliers in Manufacturing and Engineering Companies [Volume 3, Issue 6, 2012, Pages 23-50]
  • Fuzzy TOPSIS Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry [Volume 3, Issue 6, 2012, Pages 75-104]
  • Fuzzy TOPSIS Factors Affecting Successful Implementation of Knowledge Management in Higher Education Institutions [Volume 3, Issue 5, 2012, Pages 136-158]
  • Fuzzy TOPSIS A Hybrid Approach for Business Strategy Selection [Volume 2, Issue 4, 2011, Pages 124-143]
  • Fuzzy Triangular Numbers Application of Fuzzy Calculation in Portfolio Matrices for Improving Formulation of Portfolio Strategies [Volume 4, Issue 8, 2013, Pages 141-161]
  • Fuzzy Vikor Relationship Between Corporate Entrepreneurship and Organizational Performance Excellence in Yazd Pishgaman Kavir Company [Volume 4, Issue 8, 2013, Pages 46-74]
  • Fuzzy ymatel method Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2022, Pages 263-290]

G

  • G15 Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
  • G29 Customers' Expectations measurement model based on their perception [Volume 6, Issue 12, 2014, Pages 115-136]
  • Gamification technology Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
  • Gap Analysis Model Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model (Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2009, Pages 78-94]
  • Gas and Petrochemical Industry Explaining the Competitiveness of Iran’s Engineering and Consulting Engineer Companies in the field of Oil, Gas and Petrochemical [Volume 12, Issue 24, 2020, Pages 185-213]
  • General Policies of Article 44 of Constitution law Identification of The Mentality of Citizens Toward Privatization and the Article 44 of the Constitution Law [Volume 3, Issue 6, 2012, Pages 51-74]
  • Generating leads Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • Globalization Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
  • Goal Programming  Simultaneous Technology Selection for Buyer and Supplier by Using Goal Programming Model [Volume 2, Issue 3, 2011, Pages 51-77]
  • Governance Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
  • Governmental Company Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
  • Government stimulus programs Assessing the Effects of Government Incentive Programs on Export Performance [Volume 10, Issue 19, 2018, Pages 19-38]
  • Grand theory Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
  • Granger causality The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
  • Gray market Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
  • Gray Market Phones Assessing the Attitude towards Buying Counterfeit Goods and the Desire to Buy from Gray Market [Volume 12, Issue 24, 2020, Pages 133-163]
  • Green consumption The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
  • Greenhouse businesses Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
  • Green marketing Examine the role of top managers in Green Purchasing Standards useing structural equation modeling (Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2016, Pages 59-78]
  • Green marketing The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
  • Green marketing The effect of environmental attitudes on the green purchasing behavior [Volume 13, Issue 25, 2021, Pages 529-556]
  • Green marketing Identifying and prioritizing the antecedents and consequences of the greenwashing phenomenon: A mixed approach [Volume 15, Issue 31, 2023, Pages 253-277]
  • Green production The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
  • Green Products The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income [Volume 12, Issue 24, 2020, Pages 49-75]
  • Green Purchasing Examine the role of top managers in Green Purchasing Standards useing structural equation modeling (Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2016, Pages 59-78]
  • Green Supply Chain Management Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2019, Pages 1-24]
  • Green Supply Chain Management Identification and modeling of green supply chain management in small and medium sized industries [Volume 12, Issue 23, 2020, Pages 169-193]
  • Greenwashing Identifying and prioritizing the antecedents and consequences of the greenwashing phenomenon: A mixed approach [Volume 15, Issue 31, 2023, Pages 253-277]
  • Greenwashing Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
  • Grey System Theory Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2019, Pages 1-24]
  • Grounded theory Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
  • Grounded theory Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2018, Pages 353-377]
  • Grounded theory Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
  • Grounded theory Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
  • Grounded theory Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Grounded theory Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2021, Pages 455-475]
  • Grounded theory Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2021, Pages 35-60]
  • Grounded theory Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Grounded theory Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
  • Grounded theory Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Grounded Theory.   Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
  • Grounded theory model National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]

H

  • Hamedan Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
  • Health and economic development The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
  • Health care The Impact of Consumers’ Service Encounter Expectation on Their Service Encounter Perception in Healthcare Services [Volume 10, Issue 19, 2018, Pages 143-168]
  • Hedonics Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
  • Hedonic shopping styles Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj [Volume 10, Issue 19, 2018, Pages 343-360]
  • Hedonic value Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
  • Herbal medicine Classification of the herbal medicine market from the perspective of customer health and appropriate strategies [Volume 11, Issue 22, 2019, Pages 81-100]
  • Hinterland A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
  • Historical nostalgic advertising Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2022, Pages 57-83]
  • Historical Tourism Presenting a Dynamic Model in Developing Historical Tourism: A Case Study of Yazd Province [Volume 7, Issue 14, 2015, Pages 147-167]
  • Historical Tourism Development Presenting a Dynamic Model in Developing Historical Tourism: A Case Study of Yazd Province [Volume 7, Issue 14, 2015, Pages 147-167]
  • Holding company The Effect of Corporate Strategic Roles on Corporate Parenting Styles [Volume 10, Issue 19, 2018, Pages 233-251]
  • Holistic Strategic Marketing Plan Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
  • Honesty A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2017, Pages 43-60]
  • Horizontal Extension Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
  • Horizontal integration The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
  • Hospitality Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
  • Hotel industry Competitive Intelligence Attitudes and Competitive Advantage [Volume 7, Issue 13, 2015, Pages 25-50]
  • Hotelling industry Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
  • House of Quality Selecting Suppliers in Manufacturing and Engineering Companies [Volume 3, Issue 6, 2012, Pages 23-50]
  • Human Capital The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]
  • Human factors Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Human Personality The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
  • Human Resource Risk Management Strategies Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
  • Hybrid entrepreneurship Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2022, Pages 263-290]

I

  • IAU Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2016, Pages 99-120]
  • Imitative customer behavior The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
  • Importance-performance analysis The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
  • Importance - Performance Matrix Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 4, Issue 8, 2013, Pages 93-113]
  • Importance - Performance Matrix Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
  • Improved performance Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
  • Impulse Buying Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [Volume 6, Issue 11, 2014, Pages 147-182]
  • Impulse Buying Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
  • Impulsiveness Investigating the Relationship between Website Characteristics and Impulsive Purchase on the Internet [Volume 10, Issue 19, 2018, Pages 1-17]
  • Impulsive purchase tendency Investigating the Relationship between Website Characteristics and Impulsive Purchase on the Internet [Volume 10, Issue 19, 2018, Pages 1-17]
  • In-App Advertising Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
  • Increasing and decreasing discount strategy The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2019, Pages 257-281]
  • Indexing The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Individual Competencies Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
  • Individual factor Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction [Volume 10, Issue 19, 2018, Pages 65-97]
  • Industry Attractiveness – Business Strength Matrix Application of Fuzzy Calculation in Portfolio Matrices for Improving Formulation of Portfolio Strategies [Volume 4, Issue 8, 2013, Pages 141-161]
  • Industry Index Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
  • Influencers’ characteristics The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
  • Influencer value Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
  • Information disclosure The Effect of Information Disclosure on Bid -Ask Spread Using Simultaneous Equations System [Volume 2, Issue 4, 2011, Pages 53-73]
  • Information Literacy The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [Volume 13, Issue 26, 2021, Pages 343-369]
  • Information Technology Analysis of Barriers in Using IT in Iranian Food Industries (Case Study: Food Industries of Yazd Province) [Volume 2, Issue 4, 2011, Pages 74-91]
  • Information Technology Effective Factors on the Adoption of Mobile Banking Services by Customers and their Ranking (Case Study: Tejarat Bank-Tehran Branches) [Volume 2, Issue 3, 2011, Pages 117-139]
  • Informative Asset Proposition and Examination of a Conceptual Model for the Relation between Intangible Assets and Performance of Commercial Organizations [Volume 4, Issue 7, 2013, Pages 20-53]
  • Innovation Identification and modeling of green supply chain management in small and medium sized industries [Volume 12, Issue 23, 2020, Pages 169-193]
  • Innovation Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2020, Pages 489-509]
  • Innovation Customizing Capability and Competitive Advantage: The mediating role of Innovativeness Service Offering [Volume 12, Issue 24, 2020, Pages 239-257]
  • Innovation Role of strategic thinking in increasing the innovation of companies: An emphasis on strategic learning [Volume 13, Issue 26, 2021, Pages 239-266]
  • Innovation.   Factors Influencing Early Stage Performance of Small Firms Case Study : (Science and Technology Parks Incubators Small Firms) [Volume 2, Issue 3, 2011, Pages 140-162]
  • Innovation Capability The impact of Dynamic Capability and Innovation Capability on Competitive Advantage [Volume 10, Issue 19, 2018, Pages 123-141]
  • Innovation Capability A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies [Volume 10, Issue 19, 2018, Pages 213-232]
  • Innovation Capability Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Innovation Orientation The Impact of Strategic Orientations on New Product Development Financial Performance [Volume 12, Issue 24, 2020, Pages 319-346]
  • Innovative co-design The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2021, Pages 371-394]
  • Innovative Differentiation Strategy Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
  • Innovativeness Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
  • Innovativeness Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
  • Innovativeness Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Innovativeness service offering Customizing Capability and Competitive Advantage: The mediating role of Innovativeness Service Offering [Volume 12, Issue 24, 2020, Pages 239-257]
  • Innovators Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
  • Instagram The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [Volume 12, Issue 24, 2020, Pages 259-289]
  • Instagram Social Network Factors influencing on social commerce development [Volume 12, Issue 24, 2020, Pages 19-48]
  • Institutional Environment The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2020, Pages 291-317]
  • Institutional theory Dynamic Capabilities in Relation-oriented Competitive Advantage Strategy: A Case Study of the Construction Industry [Volume 10, Issue 19, 2018, Pages 99-121]
  • Insurance The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
  • Intangible Asset Proposition and Examination of a Conceptual Model for the Relation between Intangible Assets and Performance of Commercial Organizations [Volume 4, Issue 7, 2013, Pages 20-53]
  • Intangible Asset Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry [Volume 3, Issue 6, 2012, Pages 75-104]
  • Intangible capitals Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
  • Integrated management of electronic supply chain of goods The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2021, Pages 61-78]
  • Intellectual Capital Examining the impacts of Intellectual Capital on Iranian Banks’ revenue efficiency [Volume 5, Issue 10, 2013, Pages 153-181]
  • Intention of engagement The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2022, Pages 29-56]
  • Intention to use services Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
  • Interactive marketing agility Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
  • Inter-firm relationships Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2018, Pages 353-377]
  • Interior Stores’ Space Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns [Volume 12, Issue 24, 2020, Pages 425-445]
  • Intermodal Transport A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
  • Internal branding Survey on the effect of internal branding on organizational citizenship behavior [Volume 12, Issue 24, 2020, Pages 107-131]
  • Internal branding Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Internal Factors of Organization Identifying Effective Factors of Iinternal Environment Of Organization In Establishing Valuable Brands [Volume 3, Issue 5, 2012, Pages 97-117]
  • Internal marketing agility Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
  • Internationalization A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
  • International market An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits [Volume 11, Issue 21, 2019, Pages 141-161]
  • International marketing strategy The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
  • Internet The Influence of the Internet on Conduct the Channel of Export in SMEs [Volume 2, Issue 3, 2011, Pages 1-26]
  • Internet Banking Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
  • Internet marketing Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Internet of things Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
  • Inter-organizational relationships Presenting a Model for the Coordination of Business Service Triads: A Study of the Iranian Automotive Industry Based on the Grounded Theory [Volume 11, Issue 21, 2019, Pages 295-320]
  • Interpersonal effects Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
  • Interpretative structural Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet [Volume 12, Issue 23, 2020, Pages 365-389]
  • Interpretive Structural Modeling Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
  • Interpretive Structural Modeling Factors influencing on social commerce development [Volume 12, Issue 24, 2020, Pages 19-48]
  • Interpretive Structural Modeling Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
  • Interpretive Structural Modeling The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Interpretive Structural Modeling (ISM) Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
  • Interpretive structural modelling Modelling of a Knowledge Network in Knowledge-based Enterprises [Volume 10, Issue 20, 2018, Pages 187-213]
  • Intuitionistic Fuzzy Vikor Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
  • Investment Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2013, Pages 27-46]
  • Investment Discovering key success factors in shopping centers: a qualitative study [Volume 12, Issue 23, 2020, Pages 195-215]
  • Investment Fund Prioritization of the Factors Affecting the Pperformance of Funds Uusing a Combination of QFD and AHP Model in Fuzzy Environment [Volume 4, Issue 8, 2013, Pages 1-29]
  • Involvement The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
  • Iran Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2016, Pages 1-15]
  • Iran Home Appliance Industry Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry [Volume 3, Issue 6, 2012, Pages 75-104]
  • Iranian goods A Comparative study of the Consumption Style of Iranian Goods between Urban and Rural Areas [Volume 8, Issue 15, 2016, Pages 1-20]
  • Iranian lifestyle Investigating the effect of Iranian, Islamic lifestyle on consumer behavior [Volume 12, Issue 23, 2020, Pages 147-168]
  • Iranian's Universities Ranking the Factors of Knowledge Management in Selected Universities [Volume 3, Issue 5, 2012, Pages 56-73]
  • Iran's dairy companies New products Development based on customer relationship management and entrepreneurial orientation [Volume 12, Issue 24, 2020, Pages 215-238]
  • I.R. Iran Automotive Industry Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
  • Islamic lifestyle Investigating the effect of Iranian, Islamic lifestyle on consumer behavior [Volume 12, Issue 23, 2020, Pages 147-168]
  • Islamic Veil Involvement Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • ISM An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
  • ISM Explaining the Resilience Components Pattern of Detergent Industry Firms [Volume 12, Issue 23, 2020, Pages 35-58]
  • ISM model Conducting Strategic of Organization with the Use of ISM [Volume 2, Issue 4, 2011, Pages 92-106]

J

  • Jahad Daneshgahi The Antecedents of Organizational Commitment; Case study: Employees of Jahad Daneshgahi [Volume 3, Issue 6, 2012, Pages 105-122]
  • Job Characteristics Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
  • Job creation Factors Influencing Early Stage Performance of Small Firms Case Study : (Science and Technology Parks Incubators Small Firms) [Volume 2, Issue 3, 2011, Pages 140-162]
  • Just- in- Time Application of Analytical Network Process (ANP) for Ranking Suppliers and Related Decisional Factors in Supply Chain [Volume 2, Issue 3, 2011, Pages 102-116]
  • Just-in-time production Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]

K

  • Kaleh company Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase [Volume 10, Issue 20, 2018, Pages 215-242]
  • Kano model Determining an Assessment Approach For Banking Services Situation [Volume 5, Issue 9, 2013, Pages 119-137]
  • Kenos’ Model Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 4, Issue 8, 2013, Pages 93-113]
  • Kenos’ Model Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
  • Kerman Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Key customers Customer segmentation based on customer lifelong value analysis [Volume 6, Issue 12, 2014, Pages 1-18]
  • Keyword: Financial marketing financial marketing mix 7ps inTehran stock exchange [Volume 8, Issue 16, 2016, Pages 233-283]
  • Key words: promotion Investigating The Role of Promotional Mix on Increasing the Sale of Cosmetics (Case Study:Atousa A Hair Color) [Volume 5, Issue 9, 2013, Pages 21-38]
  • Khorramabad A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
  • Khorram Abad women Explanation of the Compulsive Buying Behavior [Volume 11, Issue 21, 2019, Pages 269-294]
  • Khoshkpak The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
  • K-Means algorithm The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
  • Knowledge-Based Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Knowledge-based companies Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
  • Knowledge-Based Employment Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Knowledge-based enterprise Modelling of a Knowledge Network in Knowledge-based Enterprises [Volume 10, Issue 20, 2018, Pages 187-213]
  • Knowledge-Human Aasset Proposition and Examination of a Conceptual Model for the Relation between Intangible Assets and Performance of Commercial Organizations [Volume 4, Issue 7, 2013, Pages 20-53]
  • Knowledge network Modelling of a Knowledge Network in Knowledge-based Enterprises [Volume 10, Issue 20, 2018, Pages 187-213]
  • Knowledge sharing The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
  • Knowledge sharing A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2023, Pages 25-54]
  • Knowledge Transfer Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]
  • Knowledge value Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]

L

  • Leadership Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
  • Lean Management The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
  • Learning capability Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
  • Legitimacy Theory Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
  • Life Insurance Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
  • Life Insurance Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior [Volume 12, Issue 23, 2020, Pages 1-33]
  • Lifetime value Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
  • Likeability The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
  • Limited quantity The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2019, Pages 257-281]
  • Linear BWM Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • Liquidity Risk Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
  • Location Explanation of ATM Location Pattern [Volume 3, Issue 5, 2012, Pages 74-96]
  • Login interface efficiency Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report [Volume 12, Issue 23, 2020, Pages 391-416]
  • Logistic regression Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
  • Logistic regression Comparison of the Performances of Classical Models and Artificial Intelligence in Predicting Bank Customers' Credit Status [Volume 10, Issue 20, 2018, Pages 51-69]
  • Lorestan industrial towns Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
  • Loyalty The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
  • Loyalty Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2016, Pages 1-15]
  • Loyalty Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
  • Loyalty The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
  • LRFM model The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]

M

  • Mackenzie Approach Performance of the collaborative commercialization strategy: Strategic alliance [Volume 13, Issue 26, 2021, Pages 267-290]
  • Maintenance Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
  • Mall Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
  • Management consulting Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Management control systems The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
  • Management factors Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Managing & shaping Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2020, Pages 511-538]
  • Manufacturing and Engineering companies Selecting Suppliers in Manufacturing and Engineering Companies [Volume 3, Issue 6, 2012, Pages 23-50]
  • Manufacturing and export companies The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
  • Manufacturing and service industries The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
  • Manufacturing Strategy Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
  • Market-driving orientation surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
  • Market entry Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
  • Market entry Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2020, Pages 511-538]
  • Market-focused Flexibility Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
  • Marketing The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Marketing A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
  • Marketing Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2021, Pages 433-454]
  • Marketing The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
  • Marketing Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2023, Pages 199-231]
  • Marketing Abilities Proposition and Examination of a Conceptual Model for the Relation between Intangible Assets and Performance of Commercial Organizations [Volume 4, Issue 7, 2013, Pages 20-53]
  • Marketing Capabilities The Effect of Marketing Knowledge Management Capabilities on Organizational Performance in Iranian Petrochemical Industry [Volume 4, Issue 8, 2013, Pages 30-46]
  • Marketing Capabilities Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
  • Marketing Capabilities Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [Volume 12, Issue 23, 2020, Pages 339-364]
  • Marketing Capabilities The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
  • Marketing capability A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies [Volume 10, Issue 19, 2018, Pages 213-232]
  • Marketing Communications Recognizing Behavior of Viral Marketing [Volume 12, Issue 23, 2020, Pages 255-276]
  • Marketing differentiation strategy Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
  • Marketing effectiveness Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [Volume 12, Issue 23, 2020, Pages 339-364]
  • Marketing Knowledge Management The Effect of Marketing Knowledge Management Capabilities on Organizational Performance in Iranian Petrochemical Industry [Volume 4, Issue 8, 2013, Pages 30-46]
  • Marketing Knowledge Management To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
  • Marketing Knowledge Management Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Marketing strategies Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
  • Marketing Strategy Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
  • Marketing Strategy Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
  • Marketing Strategy Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Marketing Strategy The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
  • Market Intelligence The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2021, Pages 371-394]
  • Market Intelligence The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
  • Market orientation Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
  • Market orientation The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
  • Market orientation The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
  • Market orientation The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province [Volume 10, Issue 19, 2018, Pages 169-187]
  • Market orientation Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [Volume 12, Issue 23, 2020, Pages 339-364]
  • Market orientation The Impact of Strategic Orientations on New Product Development Financial Performance [Volume 12, Issue 24, 2020, Pages 319-346]
  • Market performance The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities [Volume 14, Issue 27, 2022, Pages 71-96]
  • Market segmentation Classification of the herbal medicine market from the perspective of customer health and appropriate strategies [Volume 11, Issue 22, 2019, Pages 81-100]
  • Market Share Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2021, Pages 433-454]
  • Market value added.  The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2021, Pages 165-205]
  • Mashhad City Hotels Service Quality and Customer Satisfaction in Hotel Industry (case study: Mashhad hotels) [Volume 3, Issue 6, 2012, Pages 123-149]
  • Massive open online courses Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
  • Materialism Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • Mathematical optimization The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
  • Mehr Finance and Credit institution A model for Explaining service quality and value proposition effects on bank customer satisfaction Case study: Mehr Finance and Credit institution [Volume 4, Issue 7, 2013, Pages 1-19]
  • Melli bank Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
  • Mental Involvement Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
  • Mental Model Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
  • Mental stimuli The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
  • Message credibility Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior [Volume 10, Issue 20, 2018, Pages 169-186]
  • Meta-heuristic algorithm Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
  • Meta synthesis The impact of gamification on customer digital experience and customer engagement: A Meta-synthesis approach [Volume 13, Issue 25, 2021, Pages 395-418]
  • Meta synthesis The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Miles & Snow Strategies Business strategy correspondence with Environmental Uncertainty [Volume 4, Issue 7, 2013, Pages 88-104]
  • Mixed method Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2022, Pages 1-28]
  • Mixed Method Research Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
  • Mixed Methods Research Design Pattern in Strategy Development for Manufacturing Enterprises [Volume 4, Issue 8, 2013, Pages 114-140]
  • Mixed research method Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
  • Mixed Service Marketing Service Quality and Customer Satisfaction in Hotel Industry (case study: Mashhad hotels) [Volume 3, Issue 6, 2012, Pages 123-149]
  • Mobile and Internet market Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2018, Pages 309-328]
  • Mobile Apps Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
  • Mobile Banking Effective Factors on the Adoption of Mobile Banking Services by Customers and their Ranking (Case Study: Tejarat Bank-Tehran Branches) [Volume 2, Issue 3, 2011, Pages 117-139]
  • Mobile Phone The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
  • Mobile Viral Marketing Recognizing Behavior of Viral Marketing [Volume 12, Issue 23, 2020, Pages 255-276]
  • Model Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
  • Model designing Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
  • Modeling Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet [Volume 12, Issue 23, 2020, Pages 365-389]
  • Model of GPDN Designing a model for goods procurement and distribution network in Iran [Volume 4, Issue 7, 2013, Pages 105-121]
  • Momentum Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
  • Motivation The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
  • Motivational Factors of the Green Products The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income [Volume 12, Issue 24, 2020, Pages 49-75]
  • Multi Objective Mixed Integer Programming A model for Order Allocation in Multi Supplier, Multi Product and Multi Period Situation, Considering Incremental Discounts [Volume 4, Issue 7, 2013, Pages 122-146]
  • Multiple Case Study Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • Multiple Criteria Decision Making Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2019, Pages 1-24]
  • Multi-Sided Markets Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • Music Role of Music in Encouragement of Shopping [Volume 10, Issue 20, 2018, Pages 153-167]

N

  • National identity The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
  • National identity National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
  • National Marketing Center (NMC).  Designing a model for goods procurement and distribution network in Iran [Volume 4, Issue 7, 2013, Pages 105-121]
  • Nation branding National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
  • NEO personality approach Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
  • Net Promoter Score Customers' Mental Image Using Net Promoter Score From Airlines Companies [Volume 7, Issue 13, 2015, Pages 51-72]
  • Network Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
  • Network Leadership Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
  • Neural network Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2019, Pages 355-379]
  • New product development The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
  • New product development customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
  • New product development New products Development based on customer relationship management and entrepreneurial orientation [Volume 12, Issue 24, 2020, Pages 215-238]
  • New product development Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
  • New product development Performance The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
  • New product development Performance The Impact of Strategic Orientations on New Product Development Financial Performance [Volume 12, Issue 24, 2020, Pages 319-346]
  • New Product Performance customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
  • New Product Performance The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
  • Non-behavioral responses Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2022, Pages 155-184]
  • Non governmental organizations The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Non-textbook publishing industry Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
  • Normative Commitment The Antecedents of Organizational Commitment; Case study: Employees of Jahad Daneshgahi [Volume 3, Issue 6, 2012, Pages 105-122]
  • Normative expectations Role of Confirmation of Franchisees’ Normative and Predictive Expectations [Volume 10, Issue 20, 2018, Pages 27-49]
  • North Khorasan The Influence of Exporters' Features on Perceived Obstacles to Regional Export Development [Volume 8, Issue 15, 2016, Pages 165-184]
  • Nostalgia The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products [Volume 10, Issue 20, 2018, Pages 243-262]
  • Nostalgia proneness The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products [Volume 10, Issue 20, 2018, Pages 243-262]

O

  • Oil Explaining the Competitiveness of Iran’s Engineering and Consulting Engineer Companies in the field of Oil, Gas and Petrochemical [Volume 12, Issue 24, 2020, Pages 185-213]
  • Oil and petrochemical industries Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
  • On-Demand Insurtech Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
  • Online banking Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report [Volume 12, Issue 23, 2020, Pages 391-416]
  • Online Businesses Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
  • Online marketing Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
  • Online repurchase intention The Impact of E-Exchange Development on Customers’ E-Loyalty and Repurchase Intention [Volume 10, Issue 20, 2018, Pages 71-90]
  • Online Shops Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
  • Online stores A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2017, Pages 43-60]
  • Online stores The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Online Trust Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
  • Open business model A systematic literature review of open business models [Volume 14, Issue 30, 2022, Pages 231-261]
  • Open innovation A systematic literature review of open business models [Volume 14, Issue 30, 2022, Pages 231-261]
  • Operating profit margin The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
  • Organic agricultural products A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
  • Organizational ambidexterity The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
  • Organizational Attractiveness Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
  • Organizational barriers Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
  • Organizational commitment The Antecedents of Organizational Commitment; Case study: Employees of Jahad Daneshgahi [Volume 3, Issue 6, 2012, Pages 105-122]
  • Organizational commitment The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province [Volume 10, Issue 19, 2018, Pages 169-187]
  • Organizational commitment Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
  • Organizational effective factors Explain export performance with export commitment [Volume 12, Issue 23, 2020, Pages 85-114]
  • Organizational factor Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction [Volume 10, Issue 19, 2018, Pages 65-97]
  • Organizational innovation The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
  • Organizational learning Capability Investigation the Impact of Organizational learning Capability on SME Performance in Kerman with AHP Model [Volume 2, Issue 3, 2011, Pages 78-95]
  • Organizational memory The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
  • Organizational Performance The Effect of Marketing Knowledge Management Capabilities on Organizational Performance in Iranian Petrochemical Industry [Volume 4, Issue 8, 2013, Pages 30-46]
  • Organizational Performance Investigation of the Effect of Entrepreneurial Orientation on Organizational Performance in a Turbulent Environment (The Case of SMEs) [Volume 8, Issue 15, 2016, Pages 109-131]
  • Organizational Performance To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
  • Organizational Performance Impact on teleworking on organizational performance with structural equation modeling [Volume 8, Issue 16, 2016, Pages 141-159]
  • Organizational Performance The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province [Volume 10, Issue 19, 2018, Pages 169-187]
  • Organizational Performance Impacts of Social Responsibility on the Promotion of Business Performance [Volume 10, Issue 20, 2018, Pages 91-114]
  • Organizational Performance Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Organizational Performance The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
  • Organization factors Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]

P

  • Paid advertising Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • Panel data Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
  • Parenting strategic roles The Effect of Corporate Strategic Roles on Corporate Parenting Styles [Volume 10, Issue 19, 2018, Pages 233-251]
  • Parenting styles The Effect of Corporate Strategic Roles on Corporate Parenting Styles [Volume 10, Issue 19, 2018, Pages 233-251]
  • Path analysis Analyzing the Barriers of E-tourism Development in Iran Using the Fuzzy Interpretive Structural Modeling Approach [Volume 10, Issue 19, 2018, Pages 189-212]
  • Pattern A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
  • Pegah's Bazaar-Gostar Company Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
  • Perceived behavioral control The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
  • Perceived Ease of Use Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
  • Perceived Ease of Use The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2022, Pages 29-56]
  • Perceived Economic Threat The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
  • Perceived Organizational Support Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
  • Perceived price fairness The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
  • Perceived quality The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Perceived quality Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
  • Perceived quality Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Perceived quality Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
  • Perceived quality Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
  • Perceived Risk Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
  • Perceived Risk Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
  • Perceived Risk Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Perceived Risk Assessing the Attitude towards Buying Counterfeit Goods and the Desire to Buy from Gray Market [Volume 12, Issue 24, 2020, Pages 133-163]
  • Perceived Risk Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
  • Perceived Risk The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
  • Perceived Risk Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
  • Perceived service quality An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses [Volume 11, Issue 21, 2019, Pages 45-68]
  • Perceived service quality Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
  • Perceived transaction dissimilarity The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
  • Perceived Trust Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
  • Perceived Usefulness Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
  • Perceived Usefulness The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2022, Pages 29-56]
  • Perceived Value The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
  • Perceived Value Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers [Volume 13, Issue 25, 2021, Pages 51-81]
  • Perceived Value The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [Volume 13, Issue 26, 2021, Pages 533-560]
  • Perceived Value The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
  • Perceived Value Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
  • Perceptual Map A Study of Customers' Perceptions of Brand Positioning In Iranian Banks Using Perceptual Map Technique (Case Study: Melli and Parsian Banks in Tehran) [Volume 2, Issue 4, 2011, Pages 1-27]
  • Performance Investigation the Impact of Organizational learning Capability on SME Performance in Kerman with AHP Model [Volume 2, Issue 3, 2011, Pages 78-95]
  • Performance The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Performance Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2017, Pages 61-81]
  • Performance Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
  • Performance The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2020, Pages 291-317]
  • Performance Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2020, Pages 511-538]
  • Performance Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
  • Performance appraisal A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
  • Performance Assessment Description of Electronic Customer Relationship Management Situation [Volume 1, Issue 2, 2009, Pages 48-77]
  • Performance Evaluation The Performance Evaluation of Chain Stores [Volume 3, Issue 5, 2012, Pages 27-55]
  • Performance Evaluation Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
  • Performance Evaluation Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
  • Performance Evaluation Performance evaluation based on data envelopment analysis approach to brand and brand equity model [Volume 8, Issue 16, 2016, Pages 37-58]
  • Performance Evaluation Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2019, Pages 1-24]
  • Performance of Company The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2021, Pages 61-78]
  • Periority in Management Ranking the Factors of Knowledge Management in Selected Universities [Volume 3, Issue 5, 2012, Pages 56-73]
  • Perishable items Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
  • Personal Branding Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
  • Personalization Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
  • Personal nostalgic advertising Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2022, Pages 57-83]
  • Personal structures The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Phenomenology The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Physical factors Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • PISHGAMANE KAVIRE YAZD Set Description of Electronic Customer Relationship Management Situation [Volume 1, Issue 2, 2009, Pages 48-77]
  • Platform Competencies Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • PLS Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
  • PLS The Impact of Institutional Factors on Domestic Trade in Iran [Volume 10, Issue 20, 2018, Pages 135-152]
  • Pluralism Development of the company's behaviour model in environmental corporate social responsibility situations [(Articles in Press)]
  • Political institutions The Impact of Institutional Factors on Domestic Trade in Iran [Volume 10, Issue 20, 2018, Pages 135-152]
  • Portfolio Analysis Application of Fuzzy Calculation in Portfolio Matrices for Improving Formulation of Portfolio Strategies [Volume 4, Issue 8, 2013, Pages 141-161]
  • Portfolio Diversification Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2013, Pages 27-46]
  • Positioning A Study of Customers' Perceptions of Brand Positioning In Iranian Banks Using Perceptual Map Technique (Case Study: Melli and Parsian Banks in Tehran) [Volume 2, Issue 4, 2011, Pages 1-27]
  • Positive behavioral intentions The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
  • Positive effect Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
  • Prediction optimization Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2019, Pages 355-379]
  • Predictive expectations Role of Confirmation of Franchisees’ Normative and Predictive Expectations [Volume 10, Issue 20, 2018, Pages 27-49]
  • Preference for nostalgic products The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products [Volume 10, Issue 20, 2018, Pages 243-262]
  • Price response Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Pricing The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
  • Prioritization Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
  • Private label brand The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
  • Privatization Identification of The Mentality of Citizens Toward Privatization and the Article 44 of the Constitution Law [Volume 3, Issue 6, 2012, Pages 51-74]
  • Prize Seekers Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
  • Proactivness Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
  • Process innovation The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
  • Process maturity model A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
  • Process Performance The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
  • Product information Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
  • Product innovation The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
  • Productive capacity Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
  • Productivity Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
  • Product Knowledge Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
  • Product- Market Scope Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
  • Product-Market Strategy Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
  • Product Perceived Value The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
  • Profitability Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
  • Prospect Theory The Comparison of Predictability of Negative and Positive Components of Stock Market Returns [Volume 4, Issue 7, 2013, Pages 147-164]
  • Psychological characteristics Classification of the herbal medicine market from the perspective of customer health and appropriate strategies [Volume 11, Issue 22, 2019, Pages 81-100]
  • Psycological ambivalence Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior [Volume 12, Issue 23, 2020, Pages 1-33]
  • Public Service quality A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
  • Purchase Commitment The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2021, Pages 477-502]
  • Purchase decision A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
  • Purchase decision The role of family members in family purchase decisions [Volume 11, Issue 22, 2019, Pages 381-405]
  • Purchase decision The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [Volume 13, Issue 26, 2021, Pages 343-369]
  • Purchase intention The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2013, Pages 1-26]
  • Purchase intention Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Purchase intention The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
  • Purchase intention Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
  • Purchase intention The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2019, Pages 257-281]
  • Purchase intention Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes [Volume 12, Issue 24, 2020, Pages 347-368]
  • Purchase intention The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
  • Purchase intention Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
  • Purchase intention The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2021, Pages 477-502]
  • Purchase intention The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
  • Purchase intention Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran [Volume 14, Issue 27, 2022, Pages 207-232]
  • Purchase intention The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
  • Purchase Intention Lifestyle The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
  • Purchase intention of consumers Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
  • Purchase Intention of Islamic Veil Clothing Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • Purchase Intention of the Green Products and Actual Purchase of the Green Products The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income [Volume 12, Issue 24, 2020, Pages 49-75]
  • Purchase intentions The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]
  • Purchase motives Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
  • Purchasing Decision The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
  • Purchasing Decision The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
  • Purchasing Decision Model Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
  • Purchasing orientation The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]

Q

  • QFD Prioritization of the Factors Affecting the Pperformance of Funds Uusing a Combination of QFD and AHP Model in Fuzzy Environment [Volume 4, Issue 8, 2013, Pages 1-29]
  • Q- Methodology.  Identification of The Mentality of Citizens Toward Privatization and the Article 44 of the Constitution Law [Volume 3, Issue 6, 2012, Pages 51-74]
  • Qualitative Methodology Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
  • Qualitative Strategic Planning A Hybrid Approach for Business Strategy Selection [Volume 2, Issue 4, 2011, Pages 124-143]
  • Quality of educational services Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2016, Pages 99-120]
  • Quality of self-service Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers [Volume 13, Issue 25, 2021, Pages 51-81]
  • Quality of Services Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model (Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2009, Pages 78-94]
  • Quality of Services Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]
  • Quasi-social interaction The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]

R

  • Ranking Ranking the Factors of Knowledge Management in Selected Universities [Volume 3, Issue 5, 2012, Pages 56-73]
  • Ranking Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
  • Rationalists Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
  • Razi University The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2021, Pages 291-309]
  • R&D The impact of firm level factors and labor level factors on the performance of small businesses [Volume 13, Issue 25, 2021, Pages 1-50]
  • Readiness Designing and Explaining the Readiness Model of Strategy Execution in Food products holding [Volume 13, Issue 25, 2021, Pages 187-208]
  • Readiness to serve Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
  • Recovery Explaining the Resilience Components Pattern of Detergent Industry Firms [Volume 12, Issue 23, 2020, Pages 35-58]
  • Redesigning Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
  • Referral value Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
  • Relational benefits Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
  • Relational Capital and TT Effectiveness The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]
  • Relational view Dynamic Capabilities in Relation-oriented Competitive Advantage Strategy: A Case Study of the Construction Industry [Volume 10, Issue 19, 2018, Pages 99-121]
  • Relationship commitment Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2018, Pages 309-328]
  • Relationship Quality The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
  • Relationship Quality The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
  • Relationship Quality Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
  • Relationship Quality The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
  • Religiosity Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • Repertory grid technique The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Re-purchase behavior The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
  • Repurchase Intention Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase [Volume 10, Issue 20, 2018, Pages 215-242]
  • Repurchase Intention The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [Volume 12, Issue 24, 2020, Pages 259-289]
  • Reputation The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
  • Resilience Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
  • Resilience Explaining the Resilience Components Pattern of Detergent Industry Firms [Volume 12, Issue 23, 2020, Pages 35-58]
  • Resource-based view The Effect of Marketing Knowledge Management Capabilities on Organizational Performance in Iranian Petrochemical Industry [Volume 4, Issue 8, 2013, Pages 30-46]
  • Resource-based view The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
  • Responsibility Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
  • Restaurant Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2013, Pages 97-118]
  • Restaurant Atmospherics Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2013, Pages 97-118]
  • Retailers The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
  • Retail Therapy Designing a model for Retail therapy [(Articles in Press)]
  • Return on equity The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
  • Return on investment The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
  • Revenue Model Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
  • RFM Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2020, Pages 1-18]
  • RFM analysis Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
  • Risk Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2013, Pages 27-46]
  • Risk Assessment Matrix Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
  • Risk Attitude Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
  • Risk Management Meta-Analysis of Supply Chain Sustainability and Risk Management Issues [Volume 12, Issue 23, 2020, Pages 217-254]
  • Risk Propensity Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
  • Risk taking Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
  • Risk Weighted Assets Banks' Risk Weighted Assets and Cross-Section Stock Return [Volume 6, Issue 12, 2014, Pages 101-114]

S

  • Saderat bank A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
  • Saffron industry Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
  • Sales culture An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
  • SALES INCREASE Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2021, Pages 433-454]
  • Sales methods An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
  • Sales promotions Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
  • Sales strategy Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Satisfaction The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
  • Satisfaction The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
  • Satisfaction Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
  • Scanning competitive intelligence Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
  • Scoping Review Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
  • Search engine optimization Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • Securities Exchange The Comparison of Predictability of Negative and Positive Components of Stock Market Returns [Volume 4, Issue 7, 2013, Pages 147-164]
  • Segmentation Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
  • Self-brand connection The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
  • Self-Efficiency Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
  • Self-image congruence with Store image The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
  • Self-Organized Maps Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2020, Pages 1-18]
  • SEM Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
  • Semnan Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns [Volume 12, Issue 24, 2020, Pages 425-445]
  • Senior tourist The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
  • Sensory marketing Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2021, Pages 433-454]
  • Service convenience The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
  • Service encounter The Impact of Consumers’ Service Encounter Expectation on Their Service Encounter Perception in Healthcare Services [Volume 10, Issue 19, 2018, Pages 143-168]
  • Service industry Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
  • Service innovation Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
  • Service Marketing Mix The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Service Provider Channels The Challenges of Promoting the Effectiveness of E-Commerce Agencies from the Viewpoint of Government Policymakers [Volume 12, Issue 24, 2020, Pages 447-487]
  • Service quality A model for Explaining service quality and value proposition effects on bank customer satisfaction Case study: Mehr Finance and Credit institution [Volume 4, Issue 7, 2013, Pages 1-19]
  • Service quality Service Quality and Customer Satisfaction in Hotel Industry (case study: Mashhad hotels) [Volume 3, Issue 6, 2012, Pages 123-149]
  • Service quality The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
  • Service quality Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
  • Service quality Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2018, Pages 309-328]
  • Service quality The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
  • Service quality The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
  • Service quality" Six Sigma, a new approach for evaluating service quality in SRM (Case Study: Yazd University) [Volume 5, Issue 10, 2013, Pages 71-96]
  • Service recovery The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
  • Services The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Services advertising Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
  • Service Sector Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
  • Services factors Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Services marketing agility Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
  • Service triads Presenting a Model for the Coordination of Business Service Triads: A Study of the Iranian Automotive Industry Based on the Grounded Theory [Volume 11, Issue 21, 2019, Pages 295-320]
  • Service value chain Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
  • SERVQUAL Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model (Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2009, Pages 78-94]
  • SERVQUAL A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
  • SERVQUAL Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2016, Pages 99-120]
  • SERVQUAL model Customers' Mental Image Using Net Promoter Score From Airlines Companies [Volume 7, Issue 13, 2015, Pages 51-72]
  • Shares efficiency Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
  • Shopping behavior Role of Music in Encouragement of Shopping [Volume 10, Issue 20, 2018, Pages 153-167]
  • Shopping center Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
  • Shopping centers Discovering key success factors in shopping centers: a qualitative study [Volume 12, Issue 23, 2020, Pages 195-215]
  • Shopping centers Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
  • Shopping intent Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Shopping Mall Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
  • Similarity The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2016, Pages 185-209]
  • Simulating Movement Patterns Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns [Volume 12, Issue 24, 2020, Pages 425-445]
  • Simultaneous Equations System The Effect of Information Disclosure on Bid -Ask Spread Using Simultaneous Equations System [Volume 2, Issue 4, 2011, Pages 53-73]
  • Small and Medium Enterprise Investigation the Impact of Organizational learning Capability on SME Performance in Kerman with AHP Model [Volume 2, Issue 3, 2011, Pages 78-95]
  • Small and medium enterprises Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
  • Small and medium enterprises Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Small and medium enterprises Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2022, Pages 133-153]
  • Small and Medium Industries Pathology of Sohan distribution network in Qom [Volume 12, Issue 24, 2020, Pages 369-398]
  • Smart Mobile Users Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
  • SME An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
  • SMEs The Influence of the Internet on Conduct the Channel of Export in SMEs [Volume 2, Issue 3, 2011, Pages 1-26]
  • SME’S Factors Influencing Early Stage Performance of Small Firms Case Study : (Science and Technology Parks Incubators Small Firms) [Volume 2, Issue 3, 2011, Pages 140-162]
  • Social business acceptance The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
  • Social capital The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
  • Social Capital Management Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Social characteristics The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
  • Social commerce Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry [Volume 11, Issue 22, 2019, Pages 25-54]
  • Social commerce Factors influencing on social commerce development [Volume 12, Issue 24, 2020, Pages 19-48]
  • Social commerce The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
  • Social Commerce Construction The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
  • Social Commerce Constructs Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
  • Social Commerce Development Factors influencing on social commerce development [Volume 12, Issue 24, 2020, Pages 19-48]
  • Social customer relationship management The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [Volume 10, Issue 20, 2018, Pages 115-134]
  • Social facilitation Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Social image Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
  • Social institutions The Impact of Institutional Factors on Domestic Trade in Iran [Volume 10, Issue 20, 2018, Pages 135-152]
  • Social Media Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
  • Social Media Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2022, Pages 1-28]
  • Social Media The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
  • Social Media The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
  • Social Media Marketing Activity The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [Volume 13, Issue 26, 2021, Pages 533-560]
  • Social media technology The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [Volume 10, Issue 20, 2018, Pages 115-134]
  • Social networks The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
  • Social networks Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
  • Social networks The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2021, Pages 291-309]
  • Social presence Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry [Volume 11, Issue 22, 2019, Pages 25-54]
  • Social stimuli The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
  • Social support The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2019, Pages 129-148]
  • Social trust Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry [Volume 11, Issue 22, 2019, Pages 25-54]
  • Soft power National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
  • Sohan Industry Pathology of Sohan distribution network in Qom [Volume 12, Issue 24, 2020, Pages 369-398]
  • Spanning marketing capabilities The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
  • Spatial Configuration Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
  • Specialized Marketing Capabilities Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2013, Pages 54-87]
  • Sport Clubs The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
  • Sports The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2020, Pages 291-317]
  • Sports club performance Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
  • Stakeholder Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Status consumption Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
  • Steel Market Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2020, Pages 1-18]
  • Stimuli-organism-response (S-O-R) Model Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
  • Stock Exchange financial marketing mix 7ps inTehran stock exchange [Volume 8, Issue 16, 2016, Pages 233-283]
  • Stock Market Returns The Comparison of Predictability of Negative and Positive Components of Stock Market Returns [Volume 4, Issue 7, 2013, Pages 147-164]
  • Store atmosphere The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
  • Strategic Action and Bank´s Performance The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
  • Strategic agility Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
  • Strategic alliance Performance of the collaborative commercialization strategy: Strategic alliance [Volume 13, Issue 26, 2021, Pages 267-290]
  • Strategic branding Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
  • Strategic e-advertising model An Effectiveness Strategic E-Advertising Model for Consumer's Behavior [Volume 3, Issue 6, 2012, Pages 150-176]
  • Strategic Entrepreneurship The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2020, Pages 291-317]
  • Strategic learning Role of strategic thinking in increasing the innovation of companies: An emphasis on strategic learning [Volume 13, Issue 26, 2021, Pages 239-266]
  • Strategic management Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Strategic Stance The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
  • Strategic thinking Role of strategic thinking in increasing the innovation of companies: An emphasis on strategic learning [Volume 13, Issue 26, 2021, Pages 239-266]
  • Strategy A Hybrid Approach for Business Strategy Selection [Volume 2, Issue 4, 2011, Pages 124-143]
  • Strategy The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
  • Strategy The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
  • Strategy consultant Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Strategy consultant competency circle Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Strategy Development Knowledge Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2016, Pages 211-232]
  • Strategy Formulation Application of Fuzzy Calculation in Portfolio Matrices for Improving Formulation of Portfolio Strategies [Volume 4, Issue 8, 2013, Pages 141-161]
  • Structural Capital The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]
  • Structural Equation Modeling Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
  • Structural Equation Modeling The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [Volume 6, Issue 11, 2014, Pages 105-124]
  • Structural Equation Modeling customer involvement in new product development [Volume 8, Issue 16, 2016, Pages 121-140]
  • Structural Equation Modeling Examine the role of top managers in Green Purchasing Standards useing structural equation modeling (Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2016, Pages 59-78]
  • Structural Equation Modeling The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
  • Structural Equation Modeling Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
  • Structural Equation Modeling An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits [Volume 11, Issue 21, 2019, Pages 141-161]
  • Structural Equation Modeling Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Structural Equation Modeling Designing and Explaining the Readiness Model of Strategy Execution in Food products holding [Volume 13, Issue 25, 2021, Pages 187-208]
  • Structural Equation Modeling Identification and modeling of green supply chain management in small and medium sized industries [Volume 12, Issue 23, 2020, Pages 169-193]
  • Structural Equation Modelling To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2016, Pages 79-98]
  • Structural equations The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2021, Pages 291-309]
  • Structural equations modeling Explanation of the Compulsive Buying Behavior [Volume 11, Issue 21, 2019, Pages 269-294]
  • Structural factors Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Subcultures Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj [Volume 10, Issue 19, 2018, Pages 343-360]
  • Subjective Norm Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • Subjective norms The Effect of Electronic Word of Mouth and subjective norms on brand equity [Volume 15, Issue 34, 2023, Pages 55-84]
  • Success factors Discovering key success factors in shopping centers: a qualitative study [Volume 12, Issue 23, 2020, Pages 195-215]
  • Superartificial intelligence the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
  • Superior performance Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
  • Supplier empowerment The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2021, Pages 371-394]
  • Supplier Selection A model for Order Allocation in Multi Supplier, Multi Product and Multi Period Situation, Considering Incremental Discounts [Volume 4, Issue 7, 2013, Pages 122-146]
  • Supply chain Selecting Suppliers in Manufacturing and Engineering Companies [Volume 3, Issue 6, 2012, Pages 23-50]
  • Supply chain Assessment of Components Supply Chain Flexibility of Ceramic Tiles Based on Structural Equation [Volume 8, Issue 15, 2016, Pages 241-264]
  • Supply chain Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
  • Supply chain The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
  • Supply chain Meta-Analysis of Supply Chain Sustainability and Risk Management Issues [Volume 12, Issue 23, 2020, Pages 217-254]
  • Supply chain Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
  • Supply Chain Management A model for Order Allocation in Multi Supplier, Multi Product and Multi Period Situation, Considering Incremental Discounts [Volume 4, Issue 7, 2013, Pages 122-146]
  • Supply chain management practices Investigating The Impact of Supply Chain Management Practices on Financial Performance (Case Study: Large Manufacturing Firms in Khuzestan Province) [Volume 10, Issue 20, 2018, Pages 1-26]
  • Supply chain relationships An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
  • Supply chain responsiveness Investigating The Impact of Supply Chain Management Practices on Financial Performance (Case Study: Large Manufacturing Firms in Khuzestan Province) [Volume 10, Issue 20, 2018, Pages 1-26]
  • Supply Chain Risk The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2021, Pages 61-78]
  • Supply selection Selecting Suppliers in Manufacturing and Engineering Companies [Volume 3, Issue 6, 2012, Pages 23-50]
  • Supportive businesses Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
  • Sustainability Meta-Analysis of Supply Chain Sustainability and Risk Management Issues [Volume 12, Issue 23, 2020, Pages 217-254]
  • Sustainability balanced scorecard Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
  • Sustainable development The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
  • Sustainable Marketing Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
  • Switching barriers Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
  • Switching cost Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
  • Switching costs Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
  • System Abandonment Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
  • Systematic Review Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
  • System Discontinuance Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
  • System dynamics Presenting a Dynamic Model in Developing Historical Tourism: A Case Study of Yazd Province [Volume 7, Issue 14, 2015, Pages 147-167]
  • System dynamics The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
  • System Dynamics Model Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]

T

  • Taguchi Experimental Design Method Determining an Assessment Approach For Banking Services Situation [Volume 5, Issue 9, 2013, Pages 119-137]
  • Targeted Marketing Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2020, Pages 1-18]
  • Target market Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
  • Tarma café-museum Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Taxonomy Taxonomy of the business models of successful pharmaceutical products in Iran with a focus on competitive drugs in the growth phase [Volume 13, Issue 26, 2021, Pages 109-143]
  • Technical Analysis Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
  • Technical barriers Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
  • Technological turbulence The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
  • Technology Acceptance Model Recognizing Behavior of Viral Marketing [Volume 12, Issue 23, 2020, Pages 255-276]
  • Technology businesses Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2022, Pages 291-316]
  • Technology-oriented exports Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
  • Technology Selection Simultaneous Technology Selection for Buyer and Supplier by Using Goal Programming Model [Volume 2, Issue 3, 2011, Pages 51-77]
  • Tehran Factors Related to the loyalty of Iranian Customers of Five Star Hotels in Tehran [Volume 3, Issue 5, 2012, Pages 118-135]
  • Tehran city A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
  • Tehran stock market Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
  • Tejarat bank Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
  • Telegram users Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
  • Tendency for environmental purchasing Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Textile industry strategic plan The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
  • Thematic analysis Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2022, Pages 185-229]
  • Thematic analysis Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
  • Themes network Discovering key success factors in shopping centers: a qualitative study [Volume 12, Issue 23, 2020, Pages 195-215]
  • The number of visits Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • Theories of the technology adoption A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
  • Theory of Planned Behavior Recognizing Behavior of Viral Marketing [Volume 12, Issue 23, 2020, Pages 255-276]
  • The Resource Viewpoint Proposition and Examination of a Conceptual Model for the Relation between Intangible Assets and Performance of Commercial Organizations [Volume 4, Issue 7, 2013, Pages 20-53]
  • The Stage Model of Internationalization The Influence of the Internet on Conduct the Channel of Export in SMEs [Volume 2, Issue 3, 2011, Pages 1-26]
  • Time pressure The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2019, Pages 257-281]
  • TOPSIS Analysis of Barriers in Using IT in Iranian Food Industries (Case Study: Food Industries of Yazd Province) [Volume 2, Issue 4, 2011, Pages 74-91]
  • Total management quality The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
  • Total Price Index The Comparison of Predictability of Negative and Positive Components of Stock Market Returns [Volume 4, Issue 7, 2013, Pages 147-164]
  • Total Productive Maintenance Application of Analytical Network Process (ANP) for Ranking Suppliers and Related Decisional Factors in Supply Chain [Volume 2, Issue 3, 2011, Pages 102-116]
  • Total Quality Management Application of Analytical Network Process (ANP) for Ranking Suppliers and Related Decisional Factors in Supply Chain [Volume 2, Issue 3, 2011, Pages 102-116]
  • Touchpoint A Model to Bank’s Customer Experience Management for Improving Performance Indices [Volume 12, Issue 24, 2020, Pages 399-423]
  • Touch Points Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
  • Tourism Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
  • Tourism Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
  • Tourism Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Tourism agencies Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
  • Tourism and development The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
  • Tourism industry A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
  • Tourism marketing The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
  • Trade Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2021, Pages 35-60]
  • Traditional service quality A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
  • Transaction Cost Theory.  The Influence of the Internet on Conduct the Channel of Export in SMEs [Volume 2, Issue 3, 2011, Pages 1-26]
  • Transit service quality The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
  • Travel agency A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
  • Trust Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
  • Trust The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]
  • Trust Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
  • Trust Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers [Volume 13, Issue 25, 2021, Pages 51-81]
  • Trust The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
  • Trust The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
  • Trust The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
  • Trust in brand The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
  • Trust in Online Shops Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
  • Turnover intention Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
  • Typology Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]

U

  • Usability Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report [Volume 12, Issue 23, 2020, Pages 391-416]
  • User Attitude Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
  • User experience The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Utilitarian products Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
  • Utilitarian shopping styles Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj [Volume 10, Issue 19, 2018, Pages 343-360]
  • Utilitarian value Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]

V

  • Value An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
  • Value The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2020, Pages 165-183]
  • Value chain Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
  • Value chain Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
  • Value co-creation A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies [Volume 10, Issue 19, 2018, Pages 213-232]
  • Value Orientation Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Value proposition A model for Explaining service quality and value proposition effects on bank customer satisfaction Case study: Mehr Finance and Credit institution [Volume 4, Issue 7, 2013, Pages 1-19]
  • Value proposition Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
  • VAR model The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
  • Verbal and visual characteristics of platforms The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Vertical Extension Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
  • Videography The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
  • Viral advertising Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior [Volume 10, Issue 20, 2018, Pages 169-186]
  • Viral marketing Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]

W

  • Water market Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Web 2.0 Providing a Business Model of Crowdfunding in Iran [Volume 10, Issue 19, 2018, Pages 307-342]
  • Website quality Investigating the Relationship between Website Characteristics and Impulsive Purchase on the Internet [Volume 10, Issue 19, 2018, Pages 1-17]
  • Website quality Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
  • Website traffic Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • West Azarbaijan Province The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
  • Wheat Supply Chain Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]
  • Willingness to repurchase The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2020, Pages 165-183]
  • Willingness to support The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2020, Pages 165-183]
  • Wisdom of purchase Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase [Volume 10, Issue 20, 2018, Pages 215-242]
  • Work Alienation Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
  • Work-family conflict Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]

Y

  • Yazd chain stores The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2013, Pages 1-26]
  • Yazd University Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
  • Young Women Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]